Andrea Moda Formula - by Ian Strathcarron (Paperback)

Book Synopsis

A sharp, deeply reported case study in how failure reshaped modern Formula One--told with access, authority, and bite. This book turns motorsport chaos into a lasting industry lesson.

In 1992, a shoe manufacturer from rural Italy decided to conquer Formula One. What could possibly go wrong?

Ian Strathcarron delivers a riveting exposé of Andrea Moda Formula--the team that became synonymous with chaos, ambition, and spectacular failure. Andrea Sassetti's audacious dream of elevating his fashion brand through motorsport instead produced one of F1's most farcical chapters: cars that caught fire in the pit lane, drivers sent out on worn tires, and a team owner arrested in the paddock.

Through candid interviews with drivers Roberto Moreno and Perry McCarthy, mechanics, and the recollections of F1 powerbrokers Bernie Ecclestone and Max Mosley, this meticulously researched account reveals how one team's incompetence inadvertently transformed Formula One forever.

Part cautionary tale, part tragicomedy, Andrea Moda Formula is essential reading for anyone fascinated by motorsport's most spectacular disasters.

About the Author

Apart from being an author of over a dozen books and Chair of Unicorn Publishing Group, Ian Strathcarron founded his own sports/racing car company, Strathcarron Sports Cars, and is uniquely placed to chronicle the pitfalls and chaos of trying to make four wheels all turn in the same direction. From his own experience the question becomes not so much 'Where did it all go wrong?' but 'How could it ever have gone right?'

When not writing and publishing, Lord Strathcarron is a former member of the UK House of Lords, Commodore of the House of Lords Yacht Club and a keen racing motorcyclist.