Applied Empathy - by Michael Ventura (Paperback)

About the Book

"Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding--your consumers, your colleagues, and yourself--and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa's design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them."--Inside dust jacket.

Book Synopsis

Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares "how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center" (Arianna Huffington).

Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.

Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding--your consumers, your colleagues, and yourself--and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa's design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). "The most neglected fact in business is we're all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need" (Chip Conley, New York Times bestselling author of Emotional Equation).

For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.

Review Quotes

"I believe that empathy has been the most underrated characteristic of the biggest winners in society. Michael has demonstrated an understanding and an execution around this incredible skill that I admire tremendously. Everybody should read this book."--Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee

"Meaningful change happens when people come together with open arms, minds and hearts. Honed through his experience working with a range of companies, Michael Ventura provides great insights and tools for how you too can make meaningful change happen." -- Beth Comstock, author of Imagine It Forward and former Vice Chair GE

"The most neglected fact in business is we're all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need. Loved this book"--Chip Conley, Hospitality entrepreneur and New York Times bestselling author of Emotional Equation

"With Applied Empathy, Michael Ventura shows us how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center."-- Arianna Huffington