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Aveda Be Curly Advanced Curl Perfecting Primer, 6.7 oz - 2 of 4Aveda Be Curly Advanced Curl Perfecting Primer, 6.7 oz - 3 of 4Aveda Be Curly Advanced Curl Perfecting Primer, 6.7 oz - 4 of 4
Aveda Be Curly Advanced Curl Perfecting Primer, 6.7 oz - 1 of 4

Aveda Be Curly Advanced Curl Perfecting Primer, 6.7 oz

New at  target 
$46.87 reg $54.30
$7.43 off

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About this item

Highlights

  • Prepares curly and textured hair for styling and definition
  • Helps enhance natural curl shape and reduce frizz
  • Improves manageability for smoother, more controlled styling
  • Lightweight primer supports beautifully defined and polished curls

Description

Aveda Be Curly Advanced Curl Perfecting Primer for Enhanced Curl Definition & Frizz Control, 6.7 oz is a professional-quality curl styling primer from Aveda, designed to prepare curly and textured hair for styling. Its lightweight formula helps enhance curl definition, improve manageability, and control frizz for smoother, beautifully shaped curls.
  • Helps prepare curly hair for styling and definition
  • Enhances natural curl shape and appearance
  • Supports frizz control and improved manageability
  • Ideal for creating defined and polished curly hairstyles
  • Part of the professional Aveda Be Curly Advanced collection
Hair Type: Curly
Health Facts: Vegan
Product Warning: Keep out of reach of children
Product Form: Spray
Beauty Purpose: Curl Enhancing
Industry or Government Certifications: UEBT Certified
Recommended Use: Daily
Sustainability Claims: Plant-Based
Net weight: 6.7 fl oz (us)
Variation Value: 6.7 oz
Features: Lightweight
TCIN: 1014284164
UPC: 018084053683
Origin: made in the USA or imported
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Shipping details

Estimated ship dimensions: 1.81 inches length x 1.81 inches width x 8.46 inches height
Estimated ship weight: 0.83875 pounds
item ships from third party seller: Health & Beauty Direct2U

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The new formulation of the curl styling product has left many guests feeling disappointed, particularly those who loved the previous version. While some appreciate the moisturizing properties and curl definition it provides, others find it heavy, greasy, and ineffective at combating frizz. The scent is often praised, but many guests long for the return of the original formula that worked better for their hair types. Overall, guests are seeking alternatives that meet their styling needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    2.3 out of 5 stars with 17 reviews
    1 out of 5 stars
    25 January, 2026
    originally posted on Aveda UK
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    Not for me

    So disappointed in this new version of what was one of my favourite hair products. I can't stand the smell and it makes me cough. I've also tried the new versions of the other products in this range, and am very dissatisfied. What a shame! I'd never used anything else.
    Metoo
    Did you find this review helpful?
    1 out of 5 stars
    5 September, 2025
    originally posted on Aveda UK
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    Don't understand the point of this

    I reluctantly bought this at the same time as the new 'improved' (and no, it isn't, it's so much worse than the old formula) be curly curl enhancer cream, as the Aveda rep told me it was an essential part of the process. As far as I can tell this primer is just a way to fleece you into buying an unnecessary extra product. I've used it both as advised with the enhancer cream, and alone (and have used the enhancer cream alone to complete the scientific experimentation!) and I don't see the point of it. It makes my hair dry and matted and completely dulls any shine, as well as not helping to combat frizz or enhance my waves. It does smell delicious, but you could spend the money on a fancy scented candle which would smell just as nice and probably actually be better for your hair. I'm so disappointed that Aveda has changed the formula of their curl styling products - the previous be curly cream was perfect. Don't waste your money.
    Disappointed
    Did you find this review helpful?
    1 out of 5 stars
    7 August, 2025
    originally posted on Aveda UK
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    Bring Back Style Prep

    Just wanted to add my request that you bring back the Style Prep... It really is frustrating when you've been using a product that really works, and then the formula is changed or it's discontinued...
    Aish
    Did you find this review helpful?
    1 out of 5 stars
    2 June, 2025
    originally posted on Aveda UK
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    Very disappointing!

    Bought this at an Aveda concession in a department store as was told the old be curly style prep was no longer available. It's nowhere near as good, in fact I'm thinking of getting rid of it as it leaves my hair looking dry, frizzy and just awful/lacklustre. The old one was great, especially when it was humid / I was travelling to humid countries - did you test the new product on people with curly hair before you launched it??
    Niki
    Did you find this review helpful?
    3 out of 5 stars
    19 May, 2025
    originally posted on Aveda UK
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    Substitute for Be Curly Style Pre

    I use Be Curly Advanced Curl Perfecting Primer as a substitute for Be Curly Style Prep which is no longer available. It works okay but it does not set my curls nearly as well.
    Shirley
    Did you find this review helpful?
    4 out of 5 stars
    20 March, 2025
    originally posted on Aveda UK
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    I'VE USED BE CURLY FOR MORE THAN 20 YEARS!

    I USE THE FULL BE CURLY ADVANCED SYSTEM WHICH WORKS REALLY WELL FOR MY HAIR TYPE. I FIND IT EXPENSIVE, BUT NATURAL INGREDIENTS ARE IMPORTANT TO ME. MY ONLY REQUEST FOR THIS PRODUCT IS THAT THE SPRAY CONTAINER BE REVIEWED, AS IT'S UNCOMFORTABLE TO USE ON YOURSELF AND CAN PINCH/CUT YOUR FOREFINGER IN THE PROCESS.
    LISE
    Did you find this review helpful?
    1 out of 5 stars
    13 February, 2025
    originally posted on Aveda UK
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    Nowhere near as good as the old style prep

    The disappointment I felt when realising that the old style prep gel had been removed was only furthered on trying this new product, my curls feel dryer, limper and frizzier since changing to this product despite that none of the rest of my routine has changed. Definitely no good for my wavy hair type so I'm having to look elsewhere for an alternative product.
    Littledj
    Did you find this review helpful?
    1 out of 5 stars
    4 January, 2025
    originally posted on Aveda UK
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    A step backwards

    So sad when you find the perfect product for your hair then Aveda chooses to reformulate. The result, my hair now turns frizzy and lacklustre. Given the other reviews on here, I'm wondering who you really tested it on. Please, please make the old formula available again. I'm already searching for an alternative elsewhere since nothing in this "advanced" product line is a good as the old versions.
    Ann
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    5 out of 5 stars
    3 December, 2024
    originally posted on Aveda UK
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    Very surprised!

    In the beginning I was a little sceptical about the product, because I have fine hair. I was afraid that product would be too heavy for my hair, but it really helped my curls to get more defined and I used the product in combination with the new curl enhancer.That made my hair less frizzy for three days straight.
    Rain
    Did you find this review helpful?
    2 out of 5 stars
    19 November, 2024
    originally posted on Aveda UK
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    It's ok but nowhere near as good as style prep

    So sad that Style prep is no more! This product has replaced it and it is nowhere near as good sadly. Makes my hair feel greasy and style prep never did. I am on the search for alternatives. Please bring back style prep!
    BNorts
    Did you find this review helpful?
    1 out of 5 stars
    9 November, 2024
    originally posted on Aveda UK
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    NOWHERE NEARLY AS GOOD AS THE PREVIOUS FORMULATION

    Very disappointed with the new formulation after using the previous one for the last few years. Felt heavy and greasy even before adding the curl enhancer. I also preferred the old pump action to the spray that requires holding of breath to prevent inhalation. Please bring back the original version!!! I will be looking for alternatives.
    Karen
    Did you find this review helpful?
    2 out of 5 stars
    3 November, 2024
    originally posted on Aveda UK
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    Disappointed

    Much like the other review said, bring back the curly style prep! Aveda replaced the curly style prep with this product and although it has 100ml more in the bottle, it is much more watery and takes much more product to get an OK finish so the bottle doesn't last long, and my hair is still frizzy and nothing like it used to be with their other products. Very disappointed that I have to trial and error other products to get my routine back.
    Curly Cerys
    Did you find this review helpful?
    1 out of 5 stars
    23 October, 2024
    originally posted on Aveda UK
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    Bring back Style Prep!

    Sorry. Nothing positive to say. Curly hair became a sticky, lank then frizzy mess.
    Puggy
    Did you find this review helpful?
    5 out of 5 stars
    4 August, 2024
    originally posted on Aveda UK
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    Perfect product for refreshing curls!

    I love using this product to refresh my curls and keep them hydrated. It leaves my hair feeling moisturised and adds a beautiful definition to my curls. I would 100% recommend this product!
    NYHI
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2024
    originally posted on Aveda UK
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    FANTASTIC PRODUCT

    This product is a great leave in, my hair feels super smooth and less frizzy when I dry it.
    Kat
    Did you find this review helpful?

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