Aveda Be Curly Advanced Shampoo 8.5 oz
$33.95 reg $36.00
Sale save $2.05 (6% off)
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Guests are saying
The product has received mixed feedback from guests, particularly those with wavy and curly hair. While some appreciate the hydrating and curl-defining qualities of the new formulation, others express disappointment over the changes from the previous version, noting issues like fluffiness, greasiness, and a lack of curl definition. Guests recommend pairing it with specific conditioners for better results, highlighting the importance of finding the right combination for optimal hair care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.0 out of 5 stars with 12 reviews
1 out of 5 stars
30 April, 2026
originally posted on Aveda UK
Be curly shampoo
I have used this product for many years and loved it! Leaving my hair nice and curly! This new product hasn't got the same lovely smell, and does not leave the same curl! Also the shampoo stings my eyes which I have never had before! Please let me know if you change again in the future and I will try
2 out of 5 stars
16 July, 2025
originally posted on Aveda UK
Leaves my hair fluffy
Disappointed with this as really looking for a good product for my wavy/ curly hair. Washes nicely but leaves my hair fluffy
4 out of 5 stars
11 July, 2025
originally posted on Aveda UK
Like the product
Does not disappoint like the conditioner in this range did. Use it with Shampure Conditioner, and that seems to do the job.
1 out of 5 stars
4 March, 2025
originally posted on Aveda UK
Very disappointed
I've used aveda be curly products for years and loved them, my hair loves them, but not the new advanced range. What have you done? The quality has gone, my hair isn't liking this new product at all. I'm really sad and disappointed that you've changed what was a perfect product, I won't be buying any more.
1 out of 5 stars
14 February, 2025
originally posted on Aveda UK
Where's my curl gone?
I've used the Be Curly range for over ten years and I the new formulation shampoo is nowhere near as good as the old one. My hair feels thin, greasy and just can't seem to hold a curl anymore. Along with the styling products which have also changed, my 2 c hair as totally lost it's 'wow factor' looking like a limp, wispy version of its former self. Whatever I do and however I style it, the curl is lacking any oomph and by day two I have to wear it up. I'm gutted - especially as I bought a litre version! I'll save it for the days I'm not going anywhere.
1 out of 5 stars
30 October, 2024
originally posted on Aveda UK
Very disappointed
Prefer the old formula. New formula is too thin, doesn't lather enough. Makes my hair greasy on day 2. Not happy. Even purchased the purple toner shampoo, it's Also the same. ??
1 out of 5 stars
23 October, 2024
originally posted on Aveda UK
Would not buy again.
Was really excited to try this new range. Very disappointed. The old Be Curly was far better (for my hair) than these new products. I think many customers feel the same. Could you not have kept both ranges?
5 out of 5 stars
2 September, 2024
originally posted on Aveda UK
I would and will buy this again from store !
I used the old curly line, and now I use this. I love this new product it's amazing for my hair!!
5 out of 5 stars
4 August, 2024
originally posted on Aveda UK
Great Shampoo for Coily Hair
I have court hair type 4A and this shampoo is great. I found it super hydrating and curl defining, and it left my hair feeling soft after the wash. I also like the smell.
5 out of 5 stars
26 June, 2024
originally posted on Aveda UK
So Hydrating!!
I have curly, damaged hair from bleaching and this shampoo doesn't dry out my curls like other high street curl brands. And it smells so gorgeous!
5 out of 5 stars
19 June, 2024
originally posted on Aveda UK
WOULD RECCOMMEND
Such a lovely shampoo, really smooth on the hair and I have found I have a lot less frizz. I have curly hair and can feel the difference immediately. I would recommend this product.
5 out of 5 stars
17 May, 2024
originally posted on Aveda UK
Lovely shampoo for frizz free hair
I've been using this shampoo for about a month now, after switching from Aveda Shampure. It goes a long way so you don't need much. I have coupled it with the matching conditioner and curl cream and together my curls have been better than ever. Would recommend.