Sponsored
Not Your Mother's Curl Talk Bond Building Hydrating Shampoo for Curly Hair - 8 fl oz
$8.79 ($1.10/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 1st Bonding System Designed for Curls, Waves, and Coils
- Hair shampoo gently cleanses and hydrates curly hair
- Formulated with Dual Action Curl Power Complex to help strengthen and repair damaged hair bonds; Contains protein
- Helps reduce hair breakage, control hair frizz, and define curls
- Citrus and Jasmine scent with notes of lemon, jasmine, rose water, sunflower, and sandalwood
- Safe for all hair types, including natural and color-treated hair; Made for all curly hair types - 2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B, 4C
- Sulfate surfactant-free, silicone-free, paraben-free, dye-free, drying alcohol-free, gluten-free, and cruelty-free
- Apply to wet hair, work into a rich lather, massage scalp well, rinse thoroughly, and follow with Curl Talk Bond Building Conditioner
Description
Visibly Repair Hair with New Curl Talk Bonding. Keep your curls healthy with Not Your Mother's Curl Talk Bond Building Shampoo, a silicone-free shampoo that gives you a gentle cleanse while delivering bond repair power to help strengthen curly hair from root to tip.
Ready for less hair breakage, less hair frizz, and more curl definition? Curl Talk Bond Building Shampoo is formulated with Dual Action Curl Power Complex—a blend of rice amino acids with a natural, high performing bond multiplier that helps to repair damaged hair bonds and aids in curl retention, manageability, and maintenance.
Plus, its Citrus and Jasmine scent will leave your hair smelling fresh. Made with good vibes only, this gentle, hydrating shampoo is cruelty-free, made without sulfate surfactants, silicones, parabens, dyes, drying alcohols, or gluten, and is made for all curl types and safe for natural hair and colored hair. A gentle cleanse for Stronger Hair for More Beautiful Curls!
Lather and work this shampoo for curly hair into wet hair, massage into scalp, rinse thoroughly, and then follow with Not Your Mother's Curl Talk Bond Building Conditioner for double the hair bonding power. Form unbreakable hair bonds and transform your curls with every wash day!
Ready for less hair breakage, less hair frizz, and more curl definition? Curl Talk Bond Building Shampoo is formulated with Dual Action Curl Power Complex—a blend of rice amino acids with a natural, high performing bond multiplier that helps to repair damaged hair bonds and aids in curl retention, manageability, and maintenance.
Plus, its Citrus and Jasmine scent will leave your hair smelling fresh. Made with good vibes only, this gentle, hydrating shampoo is cruelty-free, made without sulfate surfactants, silicones, parabens, dyes, drying alcohols, or gluten, and is made for all curl types and safe for natural hair and colored hair. A gentle cleanse for Stronger Hair for More Beautiful Curls!
Lather and work this shampoo for curly hair into wet hair, massage into scalp, rinse thoroughly, and then follow with Not Your Mother's Curl Talk Bond Building Conditioner for double the hair bonding power. Form unbreakable hair bonds and transform your curls with every wash day!
Scent: Scented
Hair Type: Curly
Health Facts: Alcohol-Free, Gluten-Free, Dye-Free, Paraben-Free, Silicone-Free, Sulfate-Free
Product Warning: Keep out of reach of children
Product Form: Cream
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Strengthening, Damage Repair, Basic Cleansing, Curl Enhancing
Net weight: 8 fl oz (US)
TCIN: 86804382
UPC: 688047131378
Item Number (DPCI): 063-00-0170
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium lauroyl sarcosinate, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, glycol distearate, peg-150 distearate, propanediol, hydroxypropylgluconamide, hydroxypropylammonium gluconate, aspergillus ferment, arginine, rice amino acids, persea gratissima (avocado) oil, mauritia flexuosa fruit oil, sclerocarya birrea seed oil, polyquaternium-10, hydroxypropyl guar hydroxypropyltrimonium chloride, tocopherol, tetrasodium glutamate diacetate, fragrance (parfum), phenoxyethanol, ethylhexylglycerin, citric acid.
Shipping details
Estimated ship dimensions: 1.81 inches length x 1.91 inches width x 8.02 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How should this shampoo be applied?
submitted by AI Shopping Assistant - 2 months ago
A: Apply to wet hair, work into a rich lather, massage the scalp, rinse thoroughly, and follow with conditioner.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this shampoo safe for color-treated hair?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, it is safe for all hair types, including natural and color-treated hair.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the main purpose of this shampoo?
submitted by AI Shopping Assistant - 2 months ago
A: The shampoo is designed to strengthen, repair damage, and enhance curls while providing a gentle cleanse.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What scent does this shampoo have?
submitted by AI Shopping Assistant - 2 months ago
A: It features a refreshing Citrus and Jasmine scent with notes of lemon, jasmine, rose water, sunflower, and sandalwood.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What key ingredients are in this shampoo?
submitted by AI Shopping Assistant - 2 months ago
A: The shampoo contains a Dual Action Curl Power Complex, including rice amino acids and a bond multiplier for hair repair.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: is this shampoo good if you wash your hair 2-3 times a week? or is it like a clarifying shampoo where you can only use it once in a while?
submitted by Giselle R - 7 months ago
A: Hi Giselle! Thank you so much for your question! This is not a clarifying shampoo, so it’s completely safe to use every time you wash your hair. It’s been specially formulated to be gentle enough for regular use, helping you keep your hair clean and healthy without drying it out. If you have more questions, we invite you to reach out to our social media team—they’re always happy to help!
submitted byNYM Team - 6 months agoBrand expert
This product is featured in a recent Target Finds story
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Guests are saying
This shampoo is highly praised for its ability to enhance and define curls, making hair soft and hydrated. Guests appreciate its pleasant scent and effective cleansing properties. However, some experienced dryness and scalp issues after prolonged use. Overall, it is recommended for curly and wavy hair types, with many noting its positive impact on curl definition and hair health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 689 reviews
effectiveness: 3 out of 5
quality: 3.12 out of 5
value: 3.24 out of 5
50% would recommend
28 recommendations
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
❤️❤️
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
major hair loss
This shampoo makes my hair fall out like crazy every time I use it. I thought it might be just be my hair shedding more than usual, but it doesn’t fall out when I use any other shampoo.
1 reply from NYM Team team - 2 months ago
Hi there! Thank you so much for reaching out to us. All of our products are put through rigorous testing procedures to ensure their safety and efficacy before they are ever allowed to be distributed to customers. We recommend discontinuing use of any products you feel may be contributing to hair loss or excess breakage. Beereal, If you have any other questions, please contact our Customer Support team. They’ll be more than happy to assist you further.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 September, 2025Verified purchase
Zero quality it makes her more dry dissolves after one hour and makes her even more frizzy. If you want your hair to be damaged, get this.
It make hair dry and smells bad.
1 reply from NYM Team team - 3 months ago
Hi Sara! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Great product
Nice feel and good results
5 out of 5 stars
23 August, 2025
originally posted on influenster.com
Must have for curly girlies!
[This review was collected as part of a promotion.] This smelled so good in my hair! I would get compliments everyday on how good my hair smelled and how much my curls looked refreshed. Convenient packaging for travel and worth it for the price! I will be buying again.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2025Verified purchase
Threw It Away
This did not work well for our curls. We also bought the gel and conditioner, and it left our hair dry, tangled and sticky. I had to throw it away.
1 reply from NYM Team team - 5 months ago
Hi there! We're sorry your experience wasn’t the best . Would you like a personalized recommendation based on your hair type and what you're looking for? If so, hit us up on social media. Our team is here to support you on your hair care journey and make sure you have an amazing experience ✨.
5 out of 5 stars
16 June, 2025
originally posted on influenster.com
Didnt dry my curls
[This review was collected as part of a promotion.] My scalp gets really dirty from products and using this twice really helped make sure my hair was clean. I always shampoo twice and using this product really helped get the job done. I usually feel my curls dry but with this shampoo it felt clean without the dry. The packaging is super sleek and easy to squeeze. Definitely worth the money and real affordable.
1 out of 5 stars
9 June, 2025
originally posted on NYM
Not great
I got this for my 6 year old, she has curly hair and I figured it would be great for her hair. I noticed her hair getting thinner and thinner everything I used it. So unfortunately I had to stop using it. It was very disappointing because I use their products for so many things.
5 out of 5 stars
Thumbs up graphic, would recommend
26 May, 2025
I'm NEVER going back!
I started using this product maybe 6 months ago and I love it! My hair is kind of in between curly and wavy and this product is great for all curl types! It smells amazing and leaves your hair feeling soft and not at all greasy! Would totally recommend to curly hair beginners as well as their conditioner!
5 out of 5 stars
3 March, 2025
originally posted on NYM
Great shampoo!!
Works great, doesn’t dry out my curls, and smells AMAZING!
5 out of 5 stars
16 February, 2025
originally posted on influenster.com
Must try!!
[This review was collected as part of a promotion.] OMG, besties, let’s talk about Not Your Mother’s Curl Talk Bond Building Shampoo! My curls were on life support: dry, frizzy, sad, but after one wash, this magic potion had them bouncing like they just got back from a spa day. The lather? So rich and dreamy, but no stripping! It’s like my curls went to therapy and came back stronger. Plus, it’s sulfate-free, silicone-free, AND vegan, so my hair feels pampered and guilt-free. My waves and curls feel hydrated, soft, and totally frizz-free. If you’re looking for that “I woke up like this” curl perfection, girl, this is IT. 10/10, would let this shampoo whisper sweet nothings to my hair again.
5 out of 5 stars
23 January, 2025
originally posted on influenster.com
Great conditioner
[This review was collected as part of a promotion.] Great conditioner , I like that it does not have a strong scent to it ! It made my daughter’s curls look so nice! I like the slim looking packaging! Definitely recommend it.
5 out of 5 stars
28 December, 2024
originally posted on influenster.com
Great product
[This review was collected as part of a promotion.] I've been using the Not Your Mother's Curl Talk Bond Building Shampoo for a few weeks now, and I'm thrilled with the results. The shampoo has a great consistency—it's not too thick or too runny. It lathers up nicely, which makes my curls feel thoroughly cleaned without stripping them of moisture. What I really appreciate about this shampoo is its gentle formula. It doesn’t leave my hair feeling dry or tangled, which is a big plus for curly hair. The scent is pleasant but not overpowering, which is great for those with sensitive noses. Overall, this shampoo has become a staple in my hair care routine, and I highly recommend it for anyone with curly hair looking for a gentle yet effective shampoo.
4 out of 5 stars
28 December, 2024
originally posted on influenster.com
Classic
[This review was collected as part of a promotion.] I always struggle with using products that help my curly hair that are safe for my hair. I have very dry strands and I’ve used very expensive products that do not help. But these always do. I always come back to Not Your Mothers products because not only are they cheap but they work! My hair is always soft and strong and manageable when I use their line. Plus they smell pretty!
4 out of 5 stars
27 December, 2024
originally posted on influenster.com
Love
[This review was collected as part of a promotion.] Really enjoyed using the shampoo and conditioner. Very moisturizing! Enjoyed how my hair felt after and seemed to calm the frizz. Recommend both shampoo and conditioner!
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2024Verified purchase
My Go To Product Line
This is my go to shampoo for my curly, frizzy hair. I use this brand shampoo, conditioner, leave in conditioner and curl cream in addition to other products after I wash my hair. This seems to help make my hair look nice and keeps the frizz away.
5 out of 5 stars
10 December, 2024
originally posted on influenster.com
Amazing Shampoo!
[This review was collected as part of a promotion.] This product is amazing! To start off, it smells great and comes out of the bottle super easy! It’s been amazing for my curls, the shampoo and conditioner both help my hair so much. It’s also helped to hydrate and make it feel healthier while giving it a nice clean feeling. And to top it all off, it doesn’t break the bank! Highly recommend for anyone with curly hair!
5 out of 5 stars
7 December, 2024
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] Packaging is super cute and easy to use but for some reason a little harder than the conditioner. has a nice calm scent that smells so good. Texture doesn’t leave a weird residue.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 December, 2024Verified purchase
Shampoo and conditioner
It was not good for me. It made my hair look sugar thin and unhealthy. Also made my hair fall out. I would not recommend this item to anyone.
1 reply from NYM Team team - 1 year ago
Hi there! We are sorry to hear about your experience. All of our products go through rigorous testing procedures to ensure their safety and effectiveness before they are distributed to customers. We are very confident that none of the ingredients would cause hair loss in any of our collections. Aside from possible allergies to certain ingredients, we cannot pinpoint an exact cause for a systemic response with a high degree of certainty. More often than not, extreme hair loss and changes in scalp condition are more influenced by internal factors (medical conditions, stress, hormones, etc.) than by physical mechanisms (e.g., which shampoo you use), which is why medical advice is crucial, and we recommend consulting a licensed physician. That being said, we still recommend discontinuing use of any products you believe may be contributing to hair loss or excessive breakage. Please reach out to our customer support team. They will be happy to assist you further.
5 out of 5 stars
6 December, 2024
originally posted on influenster.com
Definitely a must-try for anyone with curly hair
[This review was collected as part of a promotion.] I tried this shampoo as a free product, and it’s been amazing for my curls! It gently cleanses without stripping moisture, and I noticed my curls felt stronger and more defined after just a few uses. The scent is light and pleasant, and it pairs perfectly with the rest of the Curl Talk line.