"Let the squid games begin with this cephalopod dog toy. We're looking for some quick paws to outdraw Billy The Squid's whip-n-flip tentacles. Grab ahold until you hear Billy squeak and then get the fluff out of there. Only suckers get attached.
Is your dog ready to dive Under the Seams? This BARK Original is perfect! Made by dog people, for dogs and their people, backed by BARK's Happiness Guarantee."
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.54 inches length x 9.25 inches width x 18.7 inches height
Estimated ship weight: 0.36 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
It’s a cute toy and my heeler loved it but it didn’t last very long. She ripped the squeaker out after 3 weeks it wasn’t sturdy enough.
1 reply from Grady, BARK Happy Team team - 6 days ago
Hello Fran, I am so sorry that your pup's Billy the Squid toy did not last as long as you had hoped. We truly value your feedback and want to make this right for you and your pup! We would love to hear more about your experience and get your pup a free, more durable replacement through our Happiness Guarantee. Please reach out to our Happy Team via email at happy@bark.co!
4.0
style
out of 5
style: 4 out of 5
2.0
quality
out of 5
quality: 2 out of 5
4.0
dog likes it
out of 5
dog likes it: 4 out of 5
2.0
value
out of 5
value: 2 out of 5
Did you find this review helpful?
Fun toy for my puppy
5 out of 5 stars
Would recommend
RosieL - 17 days ago, Verified purchaser
My dog loves it. He will play with this toy for hours. The crinkles and squeaker are great. More durable than many toys that came before it.
1 reply from Grady, BARK Happy Team team - 16 days ago
Hello Rosie! We appreciate you for taking the time to review the Billy the Squid toy. I am so glad your pup has been enjoying their Billy the Squid! You can reach us via email at happy@bark.co with any questions or comments you may have. We always love to help. Thanks so much for choosing BARK!
5.0
value
out of 5
value: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
style
out of 5
style: 5 out of 5
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
Did you find this review helpful?
nice toy
4 out of 5 stars
Would recommend
Best eye drops - 17 days ago, Verified purchaser
My dog loves it dearly. I just wish it were a sturdier toy!
1 reply from Grady, BARK Happy Team team - 17 days ago
Hello there! Thanks for your feedback. I am sorry that the Billy the Squid wasn't as sturdy as you were hoping! You can email us at happy@bark.co and we will send your pup a more-durable replacement. We look forward to hearing from you!
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
4.0
quality
out of 5
quality: 4 out of 5
5.0
style
out of 5
style: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
Did you find this review helpful?
Good buy
5 out of 5 stars
Would recommend
Sabrina - 17 days ago
Excellent! My dog loves the squeaking noises and softness of the tentacles. My dog hasn’t torn it to pieces yet. It’s holding up pretty good.
1 reply from Grady, BARK Happy Team team - 15 days ago
Hi there, Sabrina! Thank you for your review. We are so happy to hear that Billy the Squid has been a hit with your pup! We strive to make our toys durable, fun, and engaging. Don't hesitate to reach out to us via email at happy@bark.co with any questions or comments you may have. We always love to help. Thanks so much for choosing BARK!
5.0
quality
out of 5
quality: 5 out of 5
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
5.0
style
out of 5
style: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
Did you find this review helpful?
Not durable
1 out of 5 stars
Would not recommend
Mandy - 25 days ago
My 1 year old Australian Cattle Dog had it torn up almost immediately after getting it.
1 reply from Grady, BARK Happy Team team - 24 days ago
Hey there, Mandy! I am so sorry that your pup's Billy the Squid did not last long during playtime. We truly value your feedback and want to make this right for you and your pup! We would love to hear more about your experience and get your pup a free, more durable replacement through our Happiness Guarantee. Please reach out to our Happy Team via email at happy@bark.co!
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Not great
1 out of 5 stars
Would not recommend
Taylor - 1 month ago
Horrible, my puppy destroyed this toy in a second. Not even a rough chewer or anything. The seam was ripped when I opened the package.. save your money
1 reply from Grady, BARK Happy Team team - 1 month ago
Hey there, Taylor! I am so sorry that your pup's Billy the Squid did not last long during playtime. We truly value your feedback and want to make this right for you and your pup! We would love to hear more about your experience and get your pup a free, more durable replacement through our Happiness Guarantee. Please reach out to our Happy Team via email at happy@bark.co!
1.0
quality
out of 5
quality: 1 out of 5
1.0
style
out of 5
style: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
2.0
dog likes it
out of 5
dog likes it: 2 out of 5
Did you find this review helpful?
Destroyed in minutes
1 out of 5 stars
Would not recommend
Mweimer8 - 2 months ago, Verified purchaser
My 50lb dog shredded the squid in minutes. Not durable.
1 reply from Grady, BARK Happy Team team - 1 month ago
Hi there, Mweimer8! I am so sorry that your pup's Billy the Squid did not last long during playtime. We truly value your feedback and want to make this right for you and your pup! We would love to hear more about your experience and get your pup a free, more durable replacement through our Happiness Guarantee. Please reach out to our Happy Team via email at happy@bark.co!
2.0
value
out of 5
value: 2 out of 5
1.0
quality
out of 5
quality: 1 out of 5
4.0
style
out of 5
style: 4 out of 5
1.0
dog likes it
out of 5
dog likes it: 1 out of 5
Did you find this review helpful?
Dog ripped a piece off & ate it within 5 minutes.
1 out of 5 stars
Would not recommend
KJ - 2 months ago
I keep looking to Bark for toys that will last. I keep ending up dissapointed.
1 reply from Grady, BARK Happy Team team - 1 month ago
Hi there, KJ! I am so sorry that your pup's Billy the Squid did not last long during playtime. We truly value your feedback and want to make this right for you and your pup! We would love to hear more about your experience and get your pup a free, more durable replacement through our Happiness Guarantee. Please reach out to our Happy Team via email at happy@bark.co!
1.0
dog likes it
out of 5
dog likes it: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
3.0
style
out of 5
style: 3 out of 5
Did you find this review helpful?
Any Size
5 out of 5 stars
Would recommend
hannahojoy - 2 months ago, Verified purchaser
I love this tog! I purchased it for my 30lb dog and now this is the toy I gift my friends when they get a dog no matter the size! Tentacles crinkle and body has a squeaker. My dogs are tough chewers and it has held up.
1 reply from Grady, BARK Happy Team team - 2 months ago
Hey there, Hannahojoy! Thank you for your review. We are so happy to hear your pup has loved their Billy the Squid and that it is holding up well! We strive to make our toys durable, fun, and engaging. Don't hesitate to reach out to us via email at happy@bark.co with any questions or comments you may have. We always love to help. Thanks so much for choosing BARK!
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
style
out of 5
style: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
Did you find this review helpful?
Anothet great BARK dog toy!
5 out of 5 stars
Would recommend
Maygen03 - 2 months ago, Verified purchaser
Another great Bark toy! I love seeing our dog flop this thing around.
1 reply from Grady, BARK Happy Team team - 2 months ago
Hey there, Maygen03! Thank you for your feedback. We are so happy to hear your pup is having a great time flopping their Billy the Squid around! We strive to make our toys durable, fun, and engaging. Don't hesitate to reach out to us via email at happy@bark.co with any questions or comments you may have. We always love to help. Thanks so much for choosing BARK!
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
style
out of 5
style: 5 out of 5
Did you find this review helpful?
Good buy
5 out of 5 stars
Would recommend
rp - 3 months ago
Great dog toy. Can be a pull toy too.
1 reply from Grady, BARK Happy Team team - 3 months ago
Hey there, Rp! Thank you for your review. We are thrilled to hear your pup is enjoying their Billy the Squid! We strive to make our toys durable, fun, and engaging. Don't hesitate to reach out to us via email at happy@bark.co with any questions or comments you may have. We always love to help. Thanks so much for choosing BARK!
5.0
value
out of 5
value: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
style
out of 5
style: 5 out of 5
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
Did you find this review helpful?
Not fot big dogs
1 out of 5 stars
Would not recommend
Broken wheel - 3 months ago, Verified purchaser
Not meant if you have a dog 80lbs or bigger. 1 rip and it’s done.
1 reply from Grady, BARK Happy Team team - 3 months ago
Hello Broken Wheel! I am so sorry that your pup's Billy the Squid did not last long during playtime. We truly value your feedback and want to make this right for you and your pup! We would love to hear more about your experience and get your pup a free, more durable replacement through our Happiness Guarantee. Please reach out to our Happy Team via email at happy@bark.co!
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
5.0
style
out of 5
style: 5 out of 5
1.0
quality
out of 5
quality: 1 out of 5
1.0
value
out of 5
value: 1 out of 5
Did you find this review helpful?
A fun favorite!
5 out of 5 stars
Would recommend
Gina - 3 months ago, Verified purchaser
She has been playing with this squid (I call it her octopus) a lot, and it's holding up very well to our playful tug-a-war, squeaking & tossing. The only casualty is a small bite tear along the one side of the face. Ilike that there's plenty of tentacles, so I'm not holding wet fabric when we're playing with it.
1 reply from Grady, BARK Happy Team team - 3 months ago
Hello there Gina and pups! Thank you so much for your review. We are extremely happy to hear your pups are loving their Billy The Squid toy. Don't hesitate to reach out to us via email at happy@bark.co with any questions or comments you may have. Thank you for choosing BARK to help spoil your pups!
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
style
out of 5
style: 5 out of 5
5.0
value
out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Disappointed
4 out of 5 stars
Would recommend
Scrapbooker - 3 months ago, Verified purchaser
Our Golden Doodle loved his new toy, however, it didn’t last five minutes. The description should be changed from “for all dogs” to “not for aggressive chewers”. First the toy lost one leg, then the stuffing and squeaker in the top part of his head were gone.
1 reply from Grady, BARK Happy Team team - 3 months ago
Hey there Scrapbooker! Thank you for bringing this to our attention. We are so sorry to hear this toy did not last your pup through playtime. We truly appreciate you sharing your experience with the Billy the Squid toy. Please reach out to happy@BARK.co so we can get a more durable toy out to them with our Happiness Guarantee!
4.0
quality
out of 5
quality: 4 out of 5
5.0
value
out of 5
value: 5 out of 5
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
5.0
style
out of 5
style: 5 out of 5
Did you find this review helpful?
Her go to toy
5 out of 5 stars
Would recommend
Suffered for too long - 3 months ago
My 7 month old Golden Retriever/Lab mix LOVES this toy .. She got it from her “Aunt and Uncle” when their baby girl passed away 😢 .. It was her’s and now my girl’s .. She shakes it and chews on it with no damage done .. LOVES the squeaker!! .. She is not hugely destructive but has destroyed quite a few toys .. This one is pretty tough and it is one of her go to toys ..
1 reply from Grady, BARK Happy Team team - 3 months ago
Hello, there. Thank you for the wonderful story and the positive feedback. We appreciate the time you took to describe your pup's experience with Billy The Squid. We strive to make our products durable, fun, and engaging, and we're so happy that Billy was able to tick all of the boxes with your pup. If you ever have any questions or concerns, feel free to reach out to us via email at happy@bark.co. We always love to help!
5.0
value
out of 5
value: 5 out of 5
5.0
quality
out of 5
quality: 5 out of 5
5.0
style
out of 5
style: 5 out of 5
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
Did you find this review helpful?
Not great
1 out of 5 stars
Would not recommend
Kayla - 4 months ago
My dog loves to chew and destroyed it in 5 mins.
1 reply from Grady, BARK Happy Team team - 4 months ago
Hi there, Kayla! Thank you for the feedback. We truly apologize that Billy the Squid did not hold up after playtime began. If you could please reach out to our Happy Team via email at happy@bark.co, we would love discuss your experience and work to make this right with a free, more-durable replacement toy through our Happiness Guarantee!
3.0
style
out of 5
style: 3 out of 5
4.0
dog likes it
out of 5
dog likes it: 4 out of 5
2.0
value
out of 5
value: 2 out of 5
1.0
quality
out of 5
quality: 1 out of 5
Did you find this review helpful?
Fun but won't last if you have a dog like mine
4 out of 5 stars
Sandra - 4 months ago, Verified purchaser
Bought this for my dog who is known for destroying toys within minutes. This one lost a leg within the first 2 minutes and now it’s mostly just fabric and a few legs that are leftover however my dog still has fun with it.
1 reply from Grady, BARK Happy Team team - 4 months ago
Hey there, Sandra! Thank you for your review. I am happy to hear your pup has enjoyed their Billy the Squid, but I apologize it did not last very long during playtime. Please send us an email at happy@bark.co and we can get your pup a more-durable replacement through our Happiness Guarantee!
4.0
quality
out of 5
quality: 4 out of 5
5.0
style
out of 5
style: 5 out of 5
5.0
dog likes it
out of 5
dog likes it: 5 out of 5
4.0
value
out of 5
value: 4 out of 5
Did you find this review helpful?
Destroyed in hours
1 out of 5 stars
Would not recommend
bblank - 4 months ago
Bought and destroyed in a couple hours. Pit-pyrenees mix needs something more durable.
1 reply from Grady, BARK Happy Team team - 4 months ago
Hey there, Bblank! I am so sorry that your pup's Billy the Squid did not last long during playtime. We truly value your feedback and want to make this right for you and your pup! We would love to hear more about your experience and get your pup a free, more durable replacement through our Happiness Guarantee. Please reach out to our Happy Team via email at happy@bark.co!
Did you find this review helpful?
Cute toy
4 out of 5 stars
Would recommend
JJ - 4 months ago, Verified purchaser
This is a gift for our dog this Christmas but I’m sure she will love it. It seems to be good quality.
1 reply from Grady, BARK Happy Team team - 4 months ago
Hello, JJ! We hope your pup loves her Billy the Squid when you give it to her! If you have any questions or comments about the toy or anything else, send us an email at happy@bark.co! We're always here to help.
5.0
value
out of 5
value: 5 out of 5
4.0
dog likes it
out of 5
dog likes it: 4 out of 5
5.0
style
out of 5
style: 5 out of 5
4.0
quality
out of 5
quality: 4 out of 5
Did you find this review helpful?
Dogs favorite
5 out of 5 stars
Would recommend
Megan - 4 months ago
My dogs new favorite toy by far! She hasn’t put it down since we brought it home! However if your dog tears toys up easily I wouldn’t recommend because my dog doesn’t chew up toys easily and she ripped off one of the legs in about an hour.
1 reply from Grady, BARK Happy Team team - 4 months ago
Hi there, Megan! Thank you for the feedback. We're so glad your pup enjoys their Billy The squid, even if she torn into it very quickly. If she continues to tear into Billy the Squid, please reach out to our Happy Team via email at happy@bark.co, we would love discuss your experience and work to make this right with a free, more-durable replacement toy through our Happiness Guarantee!