$31.99 when purchased online
Target Online store #3991
About this item
Highlights
- Simple, no-guess tying instructions and just one size make this wrap your GO-TO BABY CARRIER for the first three months of parenthood <3 It was the first of its kind and the simplicity of the idea has kept moms and babies together for 10 years.
- Stretchy and SOFT, machine washable fabric that will keep your baby close. So much easier to clean than a stroller or carseat! You can machine wash and dry this wrap, making life just a little easier for new moms.
- ERGONOMIC seat for baby, ergonomic weight distribution for mom and dad! Each time you tie the wrap, you create a CUSTOM seat for your baby. Knee to knee support every time!
- EASY to tie and easy to breastfeed in. It even acts as a privacy shield for nursing moms because you can nurse while wearing it, without taking your baby out of the wrap.
- Bond with your little one while getting back into the swing of things: you'll be able to tie this once and then wear it out and about. 95% Cotton, the Spandex in our wrap allows it to retain its shape and not loosen or sag as you re-adjust to nurse or take baby out to go for a ride in the car. Just like your favorite yoga pants, the wrap stretches and supports you and your baby.
Description
The Boba Wrap Baby Carrier - Original Stretchy Infant Sling, Perfect for Newborn Babies and Children 7 lbs - 35 lbs, Unisex, One size, is an easy choice for a gender neutral style that is calming and meditative! From birth to around 18 months, nothing takes you farther than the essential Boba Wrap. It’s free of buckles, straps and snaps and ties up into the perfect fit every time—just a couple of practice runs with our wrap instructions and you’ll be a total pro. Now you too can fall in love with our Serenity blend wrap-style carrier that lets you wander the world with baby in tow—your voice and heartbeat soothing every step along the way.
Dimensions (Overall): 198 Inches (H) x .05 Inches (W) x 19 Inches (D)
Weight: 1.76 Pounds
Holds up to: 35.0 Pounds
Suggested Age: 0-18 Months
Features: Buckle-Free
Product Configuration: Facing-In Front Carrier
Industry or Government Certifications: Meets ASTM Standards, Meets CPSC Standards
Minimum Weight Capacity: 7 Pounds
Material: Cotton, Spandex
Care & Cleaning: Machine Wash
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 14634296
UPC: 896921002618
Item Number (DPCI): 030-04-1734
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11 inches length x 7 inches width x 3.7 inches height
Estimated ship weight: 1.735 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The wrap is highly praised for its comfort, breathable fabric, and ability to keep babies close while allowing parents to be hands-free. Guests appreciate its stretchiness and suitability for plus-sized individuals. However, some find it challenging to use initially and note issues with color accuracy and back support.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 101 reviews
design: 4.56 out of 5
quality: 4.44 out of 5
safety: 4.33 out of 5
91% would recommend
61 recommendations
Great for cats!
5 out of 5 stars
Thumbs up graphic, would recommend
Workfish - 5 months ago
No joke, bought this to carry my needy cat cos I’ve got things to do and despite her protests I can’t cuddle her all day. It’s brilliant!! I can cuddle her and have my hands free for working on my laptop, phone, eating and tidying. She is happy, I’m happy. Only regret is not having this idea years ago. I thought putting it on might be a little convoluted, but it’s actually really easy. 10/10 recommended for needy cats and probably babies lol
The best of the best
5 out of 5 stars
Thumbs up graphic, would recommend
PostpartumPDX - 6 months ago
I am a postpartum doula and I’ve tried every wrap/carrier there is from the cheapest to the $1,000 ones and this is by far my favorite. It’s thicker than the solly wrap but thinner than the moby, and it’s got stretch but it doesn’t stretch the longer you wear it. The key is to put it on tighter than you think you should; it is so stretchy that it would be difficult to do it too tight. if you put it on it too loose, your baby is gonna scrunch up and sag. It should fit snug! Snug enough that it could be an early 2000’s bandana top. Also it’s so cute in the rainbow and it washes super well!
Getting Gray? Read this.
4 out of 5 stars
Thumbs up graphic, would recommend
Tinasaurus - 7 months ago
I am a first time mom. So far, I am pleased with the wrap and it allows me to actually get things done with two hands and a newborn. There is a learning curve to getting it on and the right tightness, but the instruction booklet is very helpful and there are videos on YouTube. With some practice, I’ll be a pro in no time. The material is thick and I felt warm at first, but I think it was the stress of putting it on and getting baby in the first couple of times. Now, I’m doing housework, and I’m not sweaty. My little guy is very snuggly and happy in it. We had to wait to use it since he was premature and the lower weight limit is 7lbs. The first two times I put him in it, he spit up, so it got washed on cold and dried on medium. It looks good as new and washed well. Some reviews complain about back support. The instructions address this and how to tie the wrap on your hips to prevent back pain and distribute the weight. I noticed that my back hurt when I was doing the dishes and my posture was bad, but that’s a me problem - not a fault of the product. So just something to keep in mind. I removed one star for color accuracy. As another reviewer stated, this color is not a true gray. It totally has some olive undertones. In some light, it looks more green, and in other, more brown. For reference, I attached some photos under daylight and soft white bulbs indoors. I wanted something neutral that would go with anything but not show cat hair badly. Gray fit the bill, but this is definitely more of an earthy brown/green gray. I am disappointed by this, but oh well. I’ll just pretend like I’m a Jedi night in a dress. (Definitely gives me Padame vibes.)
Favorite wrap
5 out of 5 stars
Thumbs up graphic, would recommend
Mommelz - 1 year ago
This wrap has been a life saver! I have a Velcro baby who insists on being held but I of course have things to do. I have put him in this wrap since he was born up until now which is 3 months and he’s loved it. It does take some trial and error to figure out how tight you’re comfortable with and baby isn’t falling out. But once you get it down it is well worth it. I recommend this wrap to anyone. Baby falls asleep in it within 10 minutes.
Great breathable fabric
5 out of 5 stars
Thumbs up graphic, would recommend
Alice - 1 year ago
Love the breathable fabric of the Boba Wrap, it's a major plus! Perfect for all seasons, providing comfort for both parent and baby without overheating.
Color is wrong but otherwise good
4 out of 5 stars
Thumbs up graphic, would recommend
hunter1234 - 1 year ago, Verified purchaser
Great product but the color certainly isn’t gray as advertised. It’s more of an army green and something I wouldn’t have chosen myself. Otherwise it works as intended. Won’t be returning as we use it a fair amount but definitely not happy about the color.
Not For Long Walks/Activities
2 out of 5 stars
Thumbs down graphic, would not recommend
June - 2 years ago, Verified purchaser
This wrap unfortunately just doesn't hold up after a few minutes. You really have to learn to make it quite right to help it hold up, but it's just not as sufficient or supportive as more structured wrap options. Your baby can easily flop out!
Great wrap, using it now.
5 out of 5 stars
Thumbs up graphic, would recommend
Mr Dad - 2 years ago, Verified purchaser
Good stretch to make it comfortable for your baby and also keep them tight against you. Can tuck babies head into the side strap which is nice because you can bend over without having to keep a hand on their head to support it.
Stop looking snd purchase Boba !
5 out of 5 stars
Thumbs up graphic, would recommend
ARK - 2 years ago
I swear by this wrap and have used it for all three of my kids. The stretchy fabric and soft feel is ideal for baby and mom. I’ve tried other cloth carrier brands and this is by far the best for comfort. Highly highly recommend.
Great wrap
5 out of 5 stars
Thumbs up graphic, would recommend
Emw - 3 years ago, Verified purchaser
Great wrap! Baby loves it and falls asleep while in it! Helps to be able to get things done during the day
This wrap is not for everyone.
3 out of 5 stars
JuliaSF - 5 years ago
Hi! I got this as a gift. Unfortunately, as much as I wanted to love this wrap I can't. The wrap itself is very heavy (too much fabric?!), adding baby into it - its TOO much weight and pressure for my back. Im sure a lot of women would understand what I'm trying to say.
A life saver!
5 out of 5 stars
Thumbs up graphic, would recommend
clickvar - 9 years ago
I love this wrap carrier. It makes life with a newborn much easier. It is easy to use and my little one falls right to sleep when I carry him in it. The fabric is great!
Lifesaver and a Half!
5 out of 5 stars
Thumbs up graphic, would recommend
- 9 years ago
I didn't know how much I needed this carrier until I used it for the first time with my baby. He's fairly big on cuddles and contact, and so I'm constantly struggling with being able to do house work, do work for my job, and having time with my toddler. I work from home, so I am able to watch him while I do my business, but when he wants to be held, it impacts the quality and speed of my workflow. This product has opened up my arms, and allowed my productivity to increase, while keeping my baby happy, healthy, safe, and warm. Opening the product for the first time was a little daunting, as there was a lot of fabric, and I wanted to make sure I was putting it on right. I was also concerned that, since I am a plus sized woman, it might not be big enough. After the second attempt to put on the wrap, it fit just right for the baby and for me, and there was room to spare. It seems like it would work with most plus sized women. It was very comfortable to wear, sitting and standing, and once I got my baby positioned in the way the booklet shows, we both settled in. The booklet doesn't give a very good visual as to how the body is supposed to be positioned, only the head, but they do try to explain it in words. I had to kind of figure out what worked best for my baby without letting him twist or lay flat against me, so if they would have had more examples of how to do it right for the different ages, that would have been cool. (They have plenty of 'wrong' examples, though, and lots of safety tips.) Overall, I am very impressed with this product, and very relieved. It makes feeding, holding, and burping so much easier and faster, and helps keep both me and the baby calm during the day. Would recommend, and am considering buying a second one.
Why did I wait until my 6th child?
5 out of 5 stars
- 9 years ago
Why did I wait until my 6th child to get a baby wrap? I got this Boba wrap recently for my four week old baby because he was always wanting to be held and wouldn't sleep very well. This gives me hands-free ability to get stuff done and still be able to snuggle with my baby. I have tried different things over the years but they would always hurt my back. This one does not hurt my back and as a chiropractor that means a lot to me. I also researched before I bought this and had considered the Moby wrap. I chose this one because it has spandex and has a slight stretch to it which is helpful. I must admit that it can be confusing at first to learn how to use it but watching YouTube videos made it more simple.
Best type of wrap for a first timer
5 out of 5 stars
Thumbs up graphic, would recommend
Cristal - 9 years ago
I'm a first timer using this wrap with my second child and I wish I had one with my first born.
Comfy, Convenient, Cool
5 out of 5 stars
Thumbs up graphic, would recommend
SanSan - 9 years ago
Plenty of fabric and it stretches, so it fits even if you're plus sized. It also fit my, 6' 2", buff, husband.
Convenient!
5 out of 5 stars
Thumbs up graphic, would recommend
Gabe - 9 years ago
My wife and I both use it and it is so convenient... The baby just sits in it without having to hold her... Worth the price.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Badger girl - 9 years ago
My friend will love this!
works great
4 out of 5 stars
Thumbs up graphic, would recommend
camsmommy - 9 years ago
Easy instructions. I'd recommend stripping the baby to his pamper and undershirt. Sometimes they get hot and you will too. The only drawback is you do get similar back tension as when you're pregnant. Hence the 4 not 5 star rating.
Very comfortable
4 out of 5 stars
Thumbs up graphic, would recommend
Mommyto3pangs - 9 years ago
It looks more challenging than it was. After using it the first time... we had it figured out and was able to turn the baby any way she desired to be. Very comfortable for the baby and myself. I never felt back aches or anything. The weight of the baby is distributed evenly. I used this for my 8 month old.