Click Here - by Alex Schultz (Hardcover)

Book Synopsis

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." - Mark Zuckerberg, CEO, Meta

"Few people understand marketing and growth better than Alex." - Daniel Ek, CEO, Spotify

"Growth isn't chance - it's science, and Alex Schultz is its genius." - John A. List, author of The Voltage Effect and The Why Axis

"Alex is the person I go to when I have a really hard growth question." - Sam Altman, CEO, OpenAI

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.

Review Quotes

"This is mandatory reading by one of the most balanced and successful marketers in our global tribe."--Antonio Lucio, Chief Marketing Officer, HP

"Click Here brims with hard-won practical wisdom that illuminates the inner workings of online marketing and makes its profoundly powerful principles and tools accessible to everyone. It's an indispensable field guide for anyone looking to grow a business on the internet."--Kofi Amoo-Gottfried, CMO, DoorDash

"A tour de force that equips anyone to become a world-class digital marketer."--Kyle Dropp, PhD, Co-Founder and President, Morning Consult

"At last, a marketing book that understands algorithm isn't your therapist and impressions aren't accountability."--David Droga, CEO, Accenture Song

"Crisp common sense and accessible to all. Alex Schultz's expertise shines in this must-read book for all digital marketers. It's a singular comprehensive digital marketing guide tailored to a broad audience."--Lara Hood Balazs, CMO, Adobe

"Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distils that insight into practical, actionable strategies every founder, marketer, and operator needs."--Daniel Ek, CEO, Spotify

"Growth isn't chance - it's science, and Alex Schultz is its genius. This book is your must-have guide to unleashing marketing brilliance and shaping the future."--John A. List, Professor of Economics - University of Chicago; author of international bestsellers The Voltage Effect and The Why Axis

"I have interviewed 50 of the greatest minds in growth. There is no one like Alex. What Good to Great is for business strategy, this is for growth."--Harry Stebbings, Founder, 20VC

"If there was a master's in marketing in a digital age, this is the only textbook you'd have to learn from. If you're looking for double or triple-digit percentage increases in incremental results, just do exactly what he says."--Andrew Robertson, Chairman, BBDO Worldwide

"If you know nothing about marketing, read this book. If you think you know about marketing, you need to read this book. It's the perfect guide to navigating the future, by learning from the past."--Matthew Vaughn, CEO, Marv

"No one is better placed to guide marketers through the intricacies of digital media than Alex Schultz. His principles set the standard for our craft and I can only wish the insights from Click Here were available earlier in my career. This is a remarkable narrative that will guide the industry for many years to come."--Kelly Bennett, Chairman, Zalando

"The best summary of modern performance marketing I've ever read. From high-level first principles to annoying details around correct measurement, it's like doing a daylong download with a God-tier growth marketer."--Antonio Garcia Martinez, author of Chaos Monkeys

"The literal world expert in digital growth marketing wrote a book that is easy to follow. This is a rare gift and one you should not ignore if it's relevant to your job."--Sam Altman, CEO, OpenAI

"This is the digital marketing handbook we didn't know we were waiting for. Alex Schultz combines deep experience with a humble, practical approach that's both strategic and hands-on."--Jochen Koedijk, CMO, Expedia

"Whether you're running a small business or scaling a global brand, Click Here is the essential guide to what actually works in digital marketing. If you're spending a single dollar advertising online, you should read this book first."--Paul Toms, CMO, Wayfair

"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world."--Mark Zuckerberg, CEO, Meta

"If there was a master's in marketing in a Digital Age, this is the only textbook you'd have to learn from."--Andrew Robertson, Chairman, BBDO Worldwide

"One of the leading thinkers and doers in digital marketing for decades, Alex provides an essential resource for marketers at any level, in any size business, on how to ensure their next dollar spent drives a better return."--Seth Matlins, Managing Director, Forbes CMO Network

About the Author

Alex Schultz is CMO & VP of Analytics at Meta overseeing global marketing & analytics. He started his digital marketing career by founding the world's largest paper airplane website, he then joined eBay in 2004, before moving to Meta in 2007. In 2019, The Financial Times noted that "If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it." Named one of the world's most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta's user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere has largely influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford.