Crunch Point - by Brian Tracy (Paperback)

About the Book

Book Synopsis

In business and in life, things seldom go exactly as planned. You've probably figured out how to navigate around the little bumps but what about full-blown crises, the kind with the potential to derail a company or send your personal life spinning out of control?

This book presents a series of proven, practical techniques for overcoming any setback that may come your way -- on the job, at home, or anywhere in your life. In an accessible format, sales success expert Brian Tracy gives you the motivation, techniques, and confidence to grab tough and urgent problems by the horns and solve them -- quickly, decisively, and completely.

In Crunch Point, Tracy reveals 21 proven ways to:

• Take control of the situation
• Stay calm and rational -- even in a crisis
• Communicate clearly, constantly, and authoritatively with those around you
• Identify and remove all obstacles to resolving the problem
• Deal with problems more effectively by handling them systematically instead of randomly or emotionally, as most people do
• Develop unshakeable courage and super-high self-confidence
• Generate cash flow when the crisis is financial in nature
• Never lose focus on your customers, no matter how dire the situation may seem
• Cut your losses, when necessary, and save time and money in the long run

Each chapter offers a selection of problem-solving strategies, complete with powerful action steps you can take regardless of the nature or size of the problem.

Dealing with a crisis may never be easy or pleasant, but with the universal problem-solving techniques presented in Crunch Point, you'll have the confidence and skills to rise above whatever comes your way.

Review Quotes

..". you can breeze through it in little more than the time it takes to fly from New York to Chicago..""

-"Frequent Flyer Magazine"

..".a quick and enjoyable read, chock full of practical suggestions."

-"The School Administrator Magazine"

..".The ideas presented are well and concisely addressed... The book is worth the price of the assurance you need."

-"Inland Empire Business Journal"

"First, the ideas presented are well and concisely addressed. Second, if you are one of the business owners or executives facing a crunch point, there is reassurance in learning that you are not the first to face a business crisis, and that there are ways out of the problems you face if you address them with dedication, imagination, and persistency. In the long run, the book is worth the price of the assurance you need."

-"Inland Empire Business Journal"

About the Author

Brian Tracy is one of the world's top speakers and a leading business and personal success consultant who has trained more than 2 million people over the last quarter of a century. His San Diego-based firm, Brian Tracy International, has affiliates across the United States and in 31 other countries. He is a best-selling author whose previous books include Focal Point, Eat That Frog!, and Create Your Own Future.