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Decisions That Shape Supply Chains - (Consumer Corner: Unconventional Lessons from Consumer Behavior) (Paperback) - 1 of 1

Decisions That Shape Supply Chains - (Consumer Corner: Unconventional Lessons from Consumer Behavior) (Paperback)

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About this item

Highlights

  • What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems?
  • Author(s): Nicole J Olynk Widmar & Michael L Smith & Erin Robinson
  • 84 Pages
  • Business + Money Management, Consumer Behavior
  • Series Name: Consumer Corner: Unconventional Lessons from Consumer Behavior

Description



Book Synopsis



What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decisions That Shape Supply Chains, readers are invited to look beyond conventional models of behavior and explore the complex, sometimes counterintuitive factors influencing real-world consumer choices. Drawing on behavioral science and applied research, this volume examines how decisions made in grocery aisles, drive-through lines, and online shopping carts ultimately inform what gets planted, processed, packaged, and promoted across the food-supply chain. From attitudes toward GMO foods to parenting as a form of consumerism and emotional decision-making under stress to the environmental tradeoffs consumers weigh (or ignore), the topics covered in this book challenge assumptions and reframe the conversation about who holds influence in the marketplace. For agribusiness professionals, researchers, and policymakers, these insights offer better ways to connect with the people at the end of every supply chain: the consumers themselves.

Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .18 Inches (D)
Weight: .24 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 84
Genre: Business + Money Management
Sub-Genre: Consumer Behavior
Series Title: Consumer Corner: Unconventional Lessons from Consumer Behavior
Publisher: Purdue University Press
Theme: General
Format: Paperback
Author: Nicole J Olynk Widmar & Michael L Smith & Erin Robinson
Language: English
Street Date: December 15, 2025
TCIN: 1008947455
UPC: 9781626712300
Item Number (DPCI): 247-51-1222
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.18 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.24 pounds
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Q: Who are the authors of this book?

submitted by AI Shopping Assistant - 5 days ago
  • A: The authors are Nicole J Olynk Widmar, Michael L Smith, and Erin Robinson.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What type of insights does this book provide?

submitted by AI Shopping Assistant - 5 days ago
  • A: It offers insights for agribusiness professionals, researchers, and policymakers on consumer influence.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What topics are covered in this book?

submitted by AI Shopping Assistant - 5 days ago
  • A: The book covers consumer decisions, attitudes toward GMO foods, emotional decision-making, and environmental tradeoffs.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What is the primary focus of this book?

submitted by AI Shopping Assistant - 5 days ago
  • A: The primary focus is on understanding consumer behavior and its impact on food supply chains.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What is the intended audience for this book?

submitted by AI Shopping Assistant - 5 days ago
  • A: The book is intended for readers aged 22 and up, particularly in business and consumer behavior.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

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