Digital Impact - by Steve Lucas (Hardcover)

About the Book

"In Digital Impact: The Human Element of AI-Driven Transformation, Steve Lucas, a three-time CEO, discusses how organizations can integrate and automate systems to create incredible outcomes that benefit people. Lucas explains how this becomes possible when businesses solve the ubiquitous problems of digital fragmentation and data complexity, which have become even more pressing with the rise of artificial intelligence. Using real-world customer stories as examples and writing in non-technical language that will appeal to every reader, this book shows how organizations are succeeding in missions like providing aid after natural disasters, growing food more sustainably, and ensuring students have access to everything they need on college campuses--all powered by connected technology"--

Book Synopsis

NATIONAL BESTSELLER

Use technology to connect systems and data to change the world for the better

In Digital Impact: The Human Element of AI-Driven Transformation, Steve Lucas, a three-time CEO, discusses how organizations can integrate and automate systems to create incredible outcomes that benefit people. Lucas explains how this becomes possible when businesses solve the ubiquitous problems of digital fragmentation and data complexity, which have become even more pressing with the rise of artificial intelligence.

Using real-world customer stories as examples and writing in non-technical language that will appeal to every reader, this book shows how organizations are succeeding in missions like providing aid after natural disasters, growing food more sustainably, and ensuring students have access to everything they need on college campuses--all powered by connected technology.

Inspiring stories explored in this book include:

• How a chocolate company is working to end child labor in the cocoa-growing process in West Africa
• How a well-known charitable organization provides aid and services for people in need
• How a credit union helps members make better financial decisions for their families

For business leaders across industries, Digital Impact serves as an essential blueprint to unleash an organization's full potential for doing good by digitally transforming its technology architectures through integration and automation.

From the Back Cover

Praise for DIGITAL IMPACT

"Business, like sports, needs an innovative game plan to keep you ahead of the competition. Digital Impact provides real-world examples and practical examples of how you can win your game."
--Jonathan Becher, President, San Jose Sharks Sports & Entertainment

"Not-for-profit organizations increasingly rely on integrated data for fundraising, research, and supporting their cause. Steve knows firsthand how technology can transform lives. Digital Impact is more than just a guide. It's a blueprint for achieving meaningful and lasting success in a digital world. This book is essential reading for anyone looking to harness the power of technology for real impact."
--Dana Davis, Executive Director, Children's Diabetes Foundation

"Every industry, every company, every workflow is being reinvented with AI. Organizations face the monumental task of embracing the opportunity in this transformative moment. Digital Impact provides a blueprint for navigating the AI revolution."
--Bill McDermott, CEO, ServiceNow

"Embracing AI will be the new imperative in the enterprise for businesses looking to drive a step-function change in productivity. Digital Impact compels you to reject fear of the unknown and turn AI into one of your most transformational business assets to date."
--Carl Eschenbach, CEO, Workday

"The AI we see today is only in the very early stages, especially for the commercial enterprise. Reading Digital Impact will ensure your business is ready to thrive when AI goes mainstream."
--Paul Cormier, Chairman Emeritus, Red Hat

"People don't yet understand how important integrating systems and data will be to succeeding in the age of AI. Digital Impact will help you leave your competitors in the dust."
--Betsy Atkins, Three-time CEO

"No matter what you're selling, every industry is a technology industry. That's why the Digital Impact message of simplifying and transforming your operations is universal for everyone."
--Mark Fields, Former CEO of Ford Motor Company

About the Author

STEVE LUCAS is the Chief Executive Officer at Boomi, a leading independent integration and automation company. He has nearly 30 years of experience as a software technology leader and is active in charitable organizations like the Children's Diabetes Foundation and the American Diabetes Association. He is the author of Engage to Win: A Blueprint for Success in the Engagement Economy.