Digital Marketing QuickStart Guide - by Benjamin Sweeney (Paperback)

About the Book

Digital Marketing QuickStart Guide covers everything from marketing fundamentals to sophisticated digital strategies.

Book Synopsis

The future of business growth is digital. Are you prepared?

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces.

With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business.

In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages.

It doesn't matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can't make your digital marketing efforts click-anyone can become a savvy digital marketer by using the tools and tactics presented in this book!

• Entrepreneurs who want to take control of their digital marketing and grow their business
• Freelancers and members of the gig economy looking to diversify their service offerings
• In-house or agency marketers who want to brush up on digital marketing fundamentals
• Business and marketing students who need a digital marketing edge
• Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces!

• How to use digital marketing channels to connect with more people and win more customers
• How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online
• How to boost your search rankings and get your business seen by the millions of people using search engines every day
• How to use social media marketing to increase engagement and round out an effective marketing strategy

• Modern Marketing Fundamentals - How Timeless Marketing Basics Can Be Repurposed for Digital Spaces
• Building Your Own Digital Marketing Toolkit - Exactly How Digital Marketing Tools Work and How to Use Them
• Digital Marketing in Action - How to Organize and Implement Campaigns that Reach and Convert at Scale
• Digital Strategy Design - How to Structure Your Digital Marketing Strategy to Save Money and Get Results
• Digital Marketing Core Concepts - Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More!

*LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS*

Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster.

Review Quotes

"A comprehensive guide to digital marketing.

In this latest QuickStart Guide in an ongoing business-book series, digital marketer and author Sweeney wants to challenge the idea that digital marketing is an impenetrable "black box" that marketers and entrepreneurs will never understand or are discovering too late. Quite the contrary, he insists: "modern digital marketing methods are intuitive, user-friendly, cost-effective, and more accessible to businesses of all sizes than ever before." There's no better way to inexpensively publicize elements of one's business, he asserts, than by pursuing a digital marketing strategy, and here he presents the basics of how to proceed. He explains nuts-and-bolts components like search engine optimization and pay-per-click advertising as well as a host of other marketing tools as they might be used in both business-to-business and business-to-customer contexts. He includes clear illustrations throughout to help readers grasp the central concepts, which is particularly helpful as his book gradually deepens into marketing specifics. At every step, Sweeney is direct and accessible, first defining concepts and then explaining them and how they relate to one another, as when he clarifies the necessity for marketers "to narrow their focus from the TAM-total addressable market-to a subset of the serviceable available market (SAM) that is most likely to purchase"; it's the kind of detailed attention that gives the book broad value for readers looking to learn the mechanics of marketing in general. Indeed, the author's smooth, energetic skill at demystifying this topic is the book's highlight. Readers who were leery or skeptical of online marketing before opening this book will close it feeling confident that they can-and very much should-give it their serious attention.

A powerful, no-nonsense breakdown of a key aspect of modern business."

- Kirkus Reviews