$26.49 when purchased online
Target Online store #3991
About this item
Fit & style
- FUNCTIONAL COMFORT: Designed to provide comfort from first contraction through postpartum without compromising necessary labor and delivery access.
- FULL-BACK SNAP CLOSURE: Full-length rear snaps provide discrete coverage on the move and easy access for epidural or fetal monitors.
- FOLD-DOWN FRONT SNAP PANELS: Snaps to the waist for immediate skin-to-skin contact and postpartum nursing access.
- SOFT, STRETCHY JERSEY MATERIAL: Feels and looks better than the hospital gown. Color hides stains and pockets keep must-haves in reach. Made of 100% viscose.
- ONE SIZE FITS XS - XL (Waist 36"" - 48"" and Bust 36"" - 50"")
We’ve got you covered with this t-shirt-soft gown for when it all goes down. Designed for easy nursing and skin-to-skin access in the front, and full-coverage comfort in the back, you’ll look and feel better from first contractions to first photos.
What's Inside: 1 gown (Waist 36"" - 48"" and Bust 36"" - 50"").
What's Inside: 1 gown (Waist 36"" - 48"" and Bust 36"" - 50"").
Sizing: Womens
Material: 100% Viscose
Fit: Relaxed Fit, Easy Fit
Fabric Name: Woven
Garment Style: Short Sleeve, Back Button Down
Neckline: U Neck
Garment Details: Front Pocket
Package Quantity: 1
Fabric Weight Type: Lightweight Fabric
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 77295087
UPC: 851877006677
Item Number (DPCI): 030-05-3417
Origin: Imported
Adult Garment:
adult garment
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10.3 inches length x 8.2 inches width x 2 inches height
Estimated ship weight: 1.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What about sizing? Some pregnancies you grow bigger or wider than others. I don't want this to be too snug.
submitted by Momx3 - 5 years ago
A: Hey Momma, One size fits waist 36" - 48" and bust 36" - 50".
submitted byOfficial Frida Fussbuster - 5 years agoBrand expert
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Guests are saying
The delivery and nursing gown has received high praise for its comfort, softness, and practicality, making it a favorite among new moms. Guests appreciate its lightweight design, easy access for nursing, and the inclusion of pockets. Many found it preferable to traditional hospital gowns, especially for postpartum recovery. However, some guests noted sizing issues and concerns about durability after washing. Overall, it is seen as a must-have for hospital bags.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 232 reviews
design: 4.53 out of 5
easy to clean: 4.9 out of 5
safety: 4.57 out of 5
66% would recommend
24 recommendations
Comfy and convenient
5 out of 5 stars
Thumbs up graphic, would recommend
L - 20 days ago, Verified purchaser
This was great to have during labor. It's very soft. Has a slight odor like paint but not too bad. It's also nice postpartum for nursing.
Love The Feel, But, Too Huge
3 out of 5 stars
TB - 23 days ago
I’ve used these for 3 pregnancy, delivery, and postpartum. Very convenient, but too huge.
1 reply from Official Frida Fussbuster team - 22 days ago
Thanks for sharing your feedback! We’re always striving to improve, and your input helps us do that. If we can make this right for you, let us know at frida.com/help, and we’ll get on it!
Not plus size friendly
3 out of 5 stars
Thumbs down graphic, would not recommend
Vic - 26 days ago, Verified purchaser
It’s alright if it fits you. I’m a size 18/20 usually and it fits but it fits like a bodycon dress and I wanted something looser. So if you’re a plus sized girlie, look somewhere else!
1 reply from Official Frida Fussbuster team - 25 days ago
Thanks so much for your feedback! We’re always looking for ways to improve, and we’ll definitely take this into account. If there’s anything we can do to help, please reach out at frida.com/help, and we’ll take care of it.
Delivery Gown
5 out of 5 stars
Thumbs up graphic, would recommend
Grad Cards - 29 days ago, Verified purchaser
So comfy! Perfect for laboring and was super easy to unclip as soon as baby was born for skin-to-skin. Highly recommend over the gowns the hospitals provide.
Comfortable
5 out of 5 stars
Thumbs up graphic, would recommend
Kelsey - 3 months ago, Verified purchaser
So comfortable for my labor and early post partum. High recommend
Comfy and Convinent
5 out of 5 stars
Thumbs up graphic, would recommend
Mf - 4 months ago, Verified purchaser
Loved this gown! Wore it for my baby's delivery and am so glad I got it! It was comfy, easy to use and unbuttoned in all the right places. Get it, you won't regret it!
Heavy, thick and not comfy
3 out of 5 stars
Thumbs down graphic, would not recommend
Amanda - 6 months ago, Verified purchaser
It’s so heavy and takes forever to dry. The material is soft but it just feels like a weight over you and not in a good way. Ended up just using the hospital gown. Just save your money on this one not worth it.
1 reply from Official Frida Fussbuster team - 6 months ago
We're bummed we missed the mark for you and would love to know more about the situation and how we can make it right for you. When you get a chance, please reach out to us at frida.com/help
Frida mom
5 out of 5 stars
Thumbs up graphic, would recommend
1245 - 10 months ago
What I really like the most is that it’s light weight and comfortable
So great!!
5 out of 5 stars
Thumbs up graphic, would recommend
Target Fan - 1 year ago, Verified purchaser
So soft! Great access for breastfeeding, epidural, and labor. I typically wear a size XL, so I was worried this would be snug but it fit perfectly! So comfortable!
Great for postpartum too!
5 out of 5 stars
Thumbs up graphic, would recommend
Kayla - 1 year ago
Used in the hospital after c-section. Better than the hospital gowns! Love that it has pockets. The snaps on top are easy and so convenient. I preferred to wear this than wearing other clothes/pajamas while in the hospital after baby as I was still very swollen everywhere and nothing fit comfortably. Will be using this again for next baby and recommend to other new mamas!
Smells horrible after it’s washed!!
1 out of 5 stars
- 1 year ago
originally posted on fridababy.com
I got two of these gowns and have washed them both 3 times… they smell horrible!! Why is this?!? 😅
One size does not fit all
1 out of 5 stars
Thumbs down graphic, would not recommend
Gigi - 1 year ago, Verified purchaser
The fabric is very soft but it is WAY to big. One size dose not fit all. It either slides off my shoulder almost exposing my breast or i’ll move it to the front doing the same. There is cheaper that actually fit you on Amazon.
1 reply from Official Frida Fussbuster team - 1 year ago
Your satisfaction with the quality of our products is important to us. Please take a moment of your time and reach out to us at frida.com/help, so we can find a way to help.
Bought this for expecting mama
5 out of 5 stars
Thumbs up graphic, would recommend
Jj - 1 year ago, Verified purchaser
Bought this for expecting mama , very comfortable. Washed and added it to the hospital bag for mama
Not great
2 out of 5 stars
Thumbs down graphic, would not recommend
Momma3 - 2 years ago, Verified purchaser
While I don’t think it’s terrible I do think there are better on the market. This looked absolutely horrible on me and I feel like the material is a bit too thin. This is baby number 3 and the gown I purchased from another brand last time was way more flattering and sturdy. This just kind of hangs off you and looks like it should cost more like 10-15 dollars vs 30. There’s a lot going on during delivery and I doubt this would hold up.
1 reply from Official Frida Fussbuster team - 1 year ago
Hey there, we so appreciate your feedback and will look into this to keep making our products better. In the meantime, we'd love to make this right for you - please reach out to us at frida.com/help and we'll get started.
Not for C-section mom's
1 out of 5 stars
Thumbs down graphic, would not recommend
JadeTheCookie - 2 years ago
Couldn't wear it during my csection due to the metal closures.
1 reply from Official Frida Fussbuster team - 1 year ago
Hey there, we so appreciate your feedback and will look into this to keep making our products better. In the meantime, we'd love to make this right for you - please reach out to us at frida.com/help and we'll get started.
Buy it!
5 out of 5 stars
BrookesMom - 2 years ago
originally posted on fridababy.com
I bought this for my induction and was so happy about my decision! It was way more comfortable than the scratchy hospital gowns, and it made for easy skin to skin access.
Too Big for Me
2 out of 5 stars
Thumbs up graphic, would recommend
Chooch - 2 years ago, Verified purchaser
I wanted to love this and was so excited when it came in, but it is simply too big. I am 5’0” size XS and was swimming in this “one size fits all” gown. I appreciate that it was made to not be constricting, but I was also uncomfortable wearing something so loose. I wish this came in sizes!
1 reply from Official Frida Fussbuster team - 2 years ago
Hi there, your feedback is very important to us and we want to make this right for you. Please reach out to us at Frida.com/help.
Postpartum must!
5 out of 5 stars
Thumbs up graphic, would recommend
Hal - 2 years ago, Verified purchaser
This was so comfy to have after going through labor. Made nursing easier and was comfy to just lounge in. It’s very soft too
Awesome!
5 out of 5 stars
Thumbs up graphic, would recommend
Sarah - 2 years ago
I wore this after giving birth in the hospital and continue to wear it at home. It’s super soft and stretchy. The snaps are easy to snap off and on. My only only small complaint is it’s a little too wide in the shoulders.
Awful smell
1 out of 5 stars
Tara I - 3 years ago
originally posted on fridababy.com
This labor gown smells so strongly of chemicals, even after washing. I don’t want it on my body or around my baby.