$26.99 when purchased online
Target Online store #3991
About this item
Fit & style
- FUNCTIONAL COMFORT: Designed to provide comfort from first contraction through postpartum without compromising necessary labor and delivery access.
- FULL-BACK SNAP CLOSURE: Full-length rear snaps provide discrete coverage on the move and easy access for epidural or fetal monitors.
- FOLD-DOWN FRONT SNAP PANELS: Snaps to the waist for immediate skin-to-skin contact and postpartum nursing access.
- SOFT, STRETCHY JERSEY MATERIAL: Feels and looks better than the hospital gown. Color hides stains and pockets keep must-haves in reach. Made of 100% viscose.
- ONE SIZE FITS XS - XL (Waist 36"" - 48"" and Bust 36"" - 50"")
We’ve got you covered with this t-shirt-soft gown for when it all goes down. Designed for easy nursing and skin-to-skin access in the front, and full-coverage comfort in the back, you’ll look and feel better from first contractions to first photos.
What's Inside: 1 gown (Waist 36"" - 48"" and Bust 36"" - 50"").
What's Inside: 1 gown (Waist 36"" - 48"" and Bust 36"" - 50"").
Sizing: Womens
Material: 100% Viscose
Fit: Relaxed Fit, Easy Fit
Garment Style: Short Sleeve, Back Button Down
Fabric Name: Woven
Neckline: U Neck
Garment Details: Front Pocket
Package Quantity: 1
Fabric Weight Type: Lightweight Fabric
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 77295087
UPC: 851877006677
Item Number (DPCI): 030-05-3417
Origin: Imported
Adult Garment:
adult garment
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 1.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What about sizing? Some pregnancies you grow bigger or wider than others. I don't want this to be too snug.
submitted by Momx3 - 5 years ago
A: Hey Momma, One size fits waist 36" - 48" and bust 36" - 50".
submitted byOfficial Frida Fussbuster - 5 years agoBrand expert
C-Section Hospital Bag Must-Haves Collection
Vaginal Delivery Hospital Bag Must-Haves Collection
Frequently bought together
Guests also viewed
Discover more options
Summary of reviews
The delivery and nursing gown has received high praise for its comfort, softness, and practicality, making it a favorite among new moms. Guests appreciate its lightweight design, easy access for nursing, and the inclusion of pockets. Many found it preferable to traditional hospital gowns, especially for postpartum recovery. However, some guests noted sizing issues and concerns about durability after washing. Overall, it is seen as a must-have for hospital bags.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 215 reviews
design: 4.22 out of 5
easy to clean: 4.87 out of 5
safety: 4.4 out of 5
54% would recommend
22 recommendations
Heavy, thick and not comfy
3 out of 5 stars
Thumbs down graphic, would not recommend
Amanda - 21 days ago, Verified purchaser
It’s so heavy and takes forever to dry. The material is soft but it just feels like a weight over you and not in a good way. Ended up just using the hospital gown. Just save your money on this one not worth it.
1 reply from Official Frida Fussbuster team - 18 days ago
We're bummed we missed the mark for you and would love to know more about the situation and how we can make it right for you. When you get a chance, please reach out to us at frida.com/help
Frida mom
5 out of 5 stars
Thumbs up graphic, would recommend
1245 - 5 months ago
What I really like the most is that it’s light weight and comfortable
So great!!
5 out of 5 stars
Thumbs up graphic, would recommend
Target Fan - 7 months ago, Verified purchaser
So soft! Great access for breastfeeding, epidural, and labor. I typically wear a size XL, so I was worried this would be snug but it fit perfectly! So comfortable!
Great for postpartum too!
5 out of 5 stars
Thumbs up graphic, would recommend
Kayla - 11 months ago
Used in the hospital after c-section. Better than the hospital gowns! Love that it has pockets. The snaps on top are easy and so convenient. I preferred to wear this than wearing other clothes/pajamas while in the hospital after baby as I was still very swollen everywhere and nothing fit comfortably. Will be using this again for next baby and recommend to other new mamas!
Smells horrible after it’s washed!!
1 out of 5 stars
- 11 months ago
originally posted on fridababy.com
I got two of these gowns and have washed them both 3 times… they smell horrible!! Why is this?!? 😅
One size does not fit all
1 out of 5 stars
Thumbs down graphic, would not recommend
Gigi - 1 year ago, Verified purchaser
The fabric is very soft but it is WAY to big. One size dose not fit all. It either slides off my shoulder almost exposing my breast or i’ll move it to the front doing the same. There is cheaper that actually fit you on Amazon.
1 reply from Official Frida Fussbuster team - 11 months ago
Your satisfaction with the quality of our products is important to us. Please take a moment of your time and reach out to us at frida.com/help, so we can find a way to help.
Bought this for expecting mama
5 out of 5 stars
Thumbs up graphic, would recommend
Jj - 1 year ago, Verified purchaser
Bought this for expecting mama , very comfortable. Washed and added it to the hospital bag for mama
Not great
2 out of 5 stars
Thumbs down graphic, would not recommend
Momma3 - 1 year ago, Verified purchaser
While I don’t think it’s terrible I do think there are better on the market. This looked absolutely horrible on me and I feel like the material is a bit too thin. This is baby number 3 and the gown I purchased from another brand last time was way more flattering and sturdy. This just kind of hangs off you and looks like it should cost more like 10-15 dollars vs 30. There’s a lot going on during delivery and I doubt this would hold up.
1 reply from Official Frida Fussbuster team - 8 months ago
Hey there, we so appreciate your feedback and will look into this to keep making our products better. In the meantime, we'd love to make this right for you - please reach out to us at frida.com/help and we'll get started.
Not for C-section mom's
1 out of 5 stars
Thumbs down graphic, would not recommend
JadeTheCookie - 1 year ago
Couldn't wear it during my csection due to the metal closures.
1 reply from Official Frida Fussbuster team - 8 months ago
Hey there, we so appreciate your feedback and will look into this to keep making our products better. In the meantime, we'd love to make this right for you - please reach out to us at frida.com/help and we'll get started.
Buy it!
5 out of 5 stars
BrookesMom - 1 year ago
originally posted on fridababy.com
I bought this for my induction and was so happy about my decision! It was way more comfortable than the scratchy hospital gowns, and it made for easy skin to skin access.
Too Big for Me
2 out of 5 stars
Thumbs up graphic, would recommend
Chooch - 2 years ago, Verified purchaser
I wanted to love this and was so excited when it came in, but it is simply too big. I am 5’0” size XS and was swimming in this “one size fits all” gown. I appreciate that it was made to not be constricting, but I was also uncomfortable wearing something so loose. I wish this came in sizes!
1 reply from Official Frida Fussbuster team - 2 years ago
Hi there, your feedback is very important to us and we want to make this right for you. Please reach out to us at Frida.com/help.
Postpartum must!
5 out of 5 stars
Thumbs up graphic, would recommend
Hal - 2 years ago, Verified purchaser
This was so comfy to have after going through labor. Made nursing easier and was comfy to just lounge in. It’s very soft too
Awesome!
5 out of 5 stars
Thumbs up graphic, would recommend
Sarah - 2 years ago
I wore this after giving birth in the hospital and continue to wear it at home. It’s super soft and stretchy. The snaps are easy to snap off and on. My only only small complaint is it’s a little too wide in the shoulders.
Awful smell
1 out of 5 stars
Tara I - 3 years ago
originally posted on fridababy.com
This labor gown smells so strongly of chemicals, even after washing. I don’t want it on my body or around my baby.
Nice
5 out of 5 stars
Thumbs up graphic, would recommend
Patty from Cali - 3 years ago, Verified purchaser
Used it in recovery room postpartum. So great!
Best Purchase Ever, Even for Petites
5 out of 5 stars
Thumbs down graphic, would not recommend
KMH - 3 years ago
I am 5'0 short and 120lbs. I can't wear anything tight or constricting right now. I'm nearing the home stretch of baby's arrival and anything maternity I wear is extremely uncomfortable right now. The gown is midi length on me and I like the coverage. I spend 2-3 days a week in this gown even! Why? Because it is very comfortable and great for my cold climate pregnancy. Why only wear it once during your hospital stay, when it can be used for at home as well?! I highly recommend this product! I received it as a gift and wouldn't have thought to purchase it for myself but am so glad I have it!
Cute gown
5 out of 5 stars
Ymariela - 3 years ago
originally posted on fridababy.com
[This review was collected as part of a promotion.] This going is very cute and comfortable for any post partum mom. It is very soft and I love the neutral color. It has snaps at the sides to have easy access if nursing.
So soft
5 out of 5 stars
Camie - 3 years ago
originally posted on fridababy.com
[This review was collected as part of a promotion.] So at first glance it's not the cutest gown and the color is ehh...however, it is so much nicer than wearing a hospital gown. I love that the back buttons so it actually closes and is easy to move around in. The snaps in the front make it convenient to nurse which I love because with my last baby I wore a robe that opened in the front and it was just never closed. So I like that I was able to be covered when guests came. The material is super soft and has some stretch to it, making feel good against my skin as well as baby's. I never really thought about how functional you need something to be even when just lying in the hospital bed until my last baby who is one now was born. With my newborn this gown just really crossed all the t's and dotted all the i's.
I love this
5 out of 5 stars
Aengle12 - 3 years ago
originally posted on fridababy.com
[This review was collected as part of a promotion.] First off let me say I was not disappointed by this delivery and nursing gown. It was way better than the one I used at the hospital. The material is so soft and it is so easy to get on and off and access every area I need while bein in any position. This is a good quality gown and I highly recommend.
This will be great for my delivery
4 out of 5 stars
Jenhamilton412 - 3 years ago
originally posted on fridababy.com
[This review was collected as part of a promotion.] I am very excited to have this for my delivery, the hospital gowns are so uncomfortable and the opening in the back part is not for me. I love the fact that this gown can also be nursing accessible as well. I do wish they had different sizes, but that would be my only complaint. The material is a very soft cotton like material and it fits a little big, but that's ok because at least it fits! I am so happy I found a nicer gown I can wear in the hospital.