GEMS Auto 2 Megapixel Point-And-Shoot Mini Digital Camera - Black
$5.00
In Stock
Eligible for registries and wish lists
About this item
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This mini digital camera is designed for young photographers, offering a fun and easy way for kids to capture their memories. While it requires a micro SD card for storage, it features a lightweight design, simple controls, and built-in filters for added creativity. Although the picture quality is basic, it serves as a delightful introduction to photography for children, making it a great gift for birthdays or holidays.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 102 reviews
quality: 3.22 out of 5
value: 4.11 out of 5
66% would recommend
9 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2026Verified purchase
SCAM!
Turns out it requires an SD card that costs 5x what the camera cost. This is a scam.
5 out of 5 stars
30 September, 2026Verified purchase
Perfect camera for my 2 yesr old
The buttons are so easy to use and very toddler friendly. I got an SD adapter for my phone so the photos are super easy to access. Perfect way to see your toddlers POV.
1 reply from CHUG, Inc. / GEMS team - 14 days ago
Hi Julissa, we’re so glad your little one is having fun with the camera! We love hearing that it’s easy for them to use and gives you a peek into their point of view.
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2026Verified purchase
(no review title)
It’s cute you can take pics without the sd card when you record a sd card is required but overall cute!
1 reply from CHUG, Inc. / GEMS team - 14 days ago
Hi Bryson, we’re glad you’re enjoying the cute mini camera! You’re right that an SD card is required for recording, and we appreciate you sharing that feedback.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 September, 2026
Awful
Awful. Pictures are terrible quality and did not come with an SD card..
1 reply from CHUG, Inc. / GEMS team - 17 days ago
Hi Tator, we’re sorry the photo quality didn’t meet your expectations and that the camera didn’t come with an SD card. We appreciate you sharing your feedback on both. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
8 September, 2026Verified purchase
(no review title)
Did not work
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2026Verified purchase
Perfect little first camera for a kid!
This is a perfect little first camera for a kid! I bought this camera because my grandson kept grabbing my expensive camera and he loved it! It has a functional small display and takes an sd card for additional storage. The pictures are NOT high quality but for the hundreds of random pictures kids take, who cares. The body of the camera is plastic so if you want a super durable waterproof camera with quality pictures, this is certainly for you.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2026Verified purchase
defective
Defective right out of the box, the SD card won't read. I tried a few to no avail.
5 out of 5 stars
19 August, 2026Verified purchase
(no review title)
Love
5 out of 5 stars
18 August, 2026
originally posted on influenster.com

Fun!
My son loves this little camera! He’s been so excited to take pictures of anything he sees and the storage isn’t too bad for what it is but I’ll definitely be buying an sd card for it!
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
(no review title)
Perfect for toddlers
4 out of 5 stars
13 August, 2026Verified purchase
Ok
I like it, but the camera picture don’t come out well
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2026Verified purchase
(no review title)
It is so cute for my toddler to use! She loves taking pictures!
1 out of 5 stars
10 August, 2026
horrible
ate my sd card
1 reply from CHUG, Inc. / GEMS team - 2 months ago
Hi Josie, we're sorry to hear the camera caused an issue with your SD card. We understand how frustrating and concerning that can be. We appreciate you bringing this to our attention. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
4 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
(no review title)
Perfect for a kids first camera. It has no flash but it’s still fun for my son to use and he’s 7. It’s super light so he can easily wear from neck.
5 out of 5 stars
9 August, 2026Verified purchase
Like
The kids have a lot of fun; I recommend it.
2 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2026Verified purchase
well, obviously it's cheap LOL but micro SD required and not included =\
okay obviously this is not meant to be a high-quality, hi-res photo taking device and i'm kinda lol at all these reviews that are mad about the photo quality. the photos are meant to be kitsch, nostalgic, and - yeah - crap. that's part of the fun of a FIVE DOLLAR camera. i'm giving this a low rating because they do not make it clear that to transfer your photos, you HAVE to use your own micro SD card; they don't transfer via data cable. kinda a big bummer since i don't have a backup micro SD laying around and they're starting to get stupid-expensive. still a fun toy, though
1 reply from CHUG, Inc. / GEMS team - 2 months ago
Hi Lisa, thank you for sharing your feedback. We appreciate your honest take on the camera and understand how frustrating it is to find out that a microSD card is required after purchase. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance with a return or replacement.
2 out of 5 stars
31 July, 2026
originally posted on influenster.com

Good for young children
I think that this is pretty much the camera you could expect for the price. It is very lightweight, fairly small, and very basic. It's user interface is clearly designed for children, as it has cartoonish graphics. It takes very basic pictures, nothing fancy and doesn't capture details. Unfortunately my kids (ages 7, 9, and 10) don't really like using it because the pictures don't come out clear. I'm sure a younger child would have a field day with it, but it doesn't get much use in our household.
2 out of 5 stars
26 July, 2026
originally posted on influenster.com

Okay
This little camera is a potato. It takes very low quality pictures. The overall feel is not substantial. It feels light and cheap. I could definitely see a toddler absolutely loving it. It did not come with a memory card and you have to provide one yourself. Ultimately, it’s a fun stocking stuffer type gift. If you are looking for hi-res pictures, look elsewhere.
4 out of 5 stars
9 July, 2026
originally posted on influenster.com

A grab and go camera
A little smaller than I expected but it definitely makes for a grab and go camera. You do need to purchase your own memory card as it does not come with one. It comes with a convenient strap that attaches to the camera and also a charging cord that you will need your own charging block for. It’s lightweight and seems durable.
3 out of 5 stars
9 July, 2026
originally posted on influenster.com

It's good for little kids
Little kids would probably like this camera. It's small for their hands and very lightweight. The quality of the pictures aren't the best so I don't know how well they would print out. They would probably like the different borders options to choose from. I'd recommend it for kids under a as they may consider it as a simple toy. Older kiddos would want something more reliable and of hight quality if they want to take good pictures.