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Heart Over Hype - by Jaime Hunt (Paperback)

Heart Over Hype - by  Jaime Hunt (Paperback) - 1 of 1
$24.00 when purchased online
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About this item

Highlights

  • Heart Over Hype: Transforming Higher Ed Marketing with Empathy is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there's a better way to connect with audience-one rooted in authenticity, compassion, and trust.
  • Author(s): Jaime Hunt
  • 278 Pages
  • Business + Money Management, Marketing

Description



Book Synopsis



Heart Over Hype: Transforming Higher Ed Marketing with Empathy is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there's a better way to connect with audience-one rooted in authenticity, compassion, and trust. Drawing on real-world experience, Jaime Hunt challenges the traditional, transactional approach to university marketing and makes a compelling case for audience-centered, empathy-driven strategies that build deeper, more meaningful connections.

Through practical insights, engaging storytelling, and actionable exercises, Heart Over Hype explores how putting people first-both in marketing and leadership-leads to stronger brands, healthier teams, and, ultimately, more impactful institutions. Whether you're rethinking your messaging, refining your brand, or striving to foster a culture of collaboration, this book is your essential guide to cutting through the noise and creating marketing that truly matters.

Because in the end, the most powerful messages aren't the ones that shout the loudest. They're the ones that make people feel seen.

Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .63 Inches (D)
Weight: .72 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 278
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Pretty Lake Press
Theme: General
Format: Paperback
Author: Jaime Hunt
Language: English
Street Date: March 18, 2025
TCIN: 1004584405
UPC: 9798992308433
Item Number (DPCI): 247-43-0390
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.63 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.72 pounds
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