A blueprint for digital transformationEffective marketing is both art and science-a beautiful combination of data, intuition, and empathy.
Author(s): Ed Locher
164 Pages
Business & Economics, Marketing
Description
Book Synopsis
A blueprint for digital transformation
Effective marketing is both art and science-a beautiful combination of data, intuition, and empathy. In Holistic Marketing, you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing's contribution to organizational value in a gripping and comprehensive review.
Today, "digital transformation" can mean any number of things, but there is a gap in the literature. There is no how-to book that takes on the task of clearly defining the process, the personnel, and the technology required to successfully transform an organization.
In Holistic Marketing, Locher draws on his decades of experience as a marketing leader to provide an instruction manual for marketing professionals to transform their teams and transcend dated expectations as companies evolve from start-up to scale-up and beyond.
Holistic Marketing represents a new era in marketing, an evolved state where data-
driven decision-making supplants guesses to create a predictable, accountable, and transparent engine of growth that delivers maximum impact.
Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .38 Inches (D)
Weight: .47 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 164
Genre: Business & Economics
Sub-Genre: Marketing
Publisher: River Grove Books
Theme: General
Format: Paperback
Author: Ed Locher
Language: English
Street Date: September 19, 2023
TCIN: 1010455649
UPC: 9781632997227
Item Number (DPCI): 247-16-6220
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.38 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.47 pounds
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