How To Write An Inspired Creative Brief, 3rd Edition - by Howard Ibach (Paperback)

Name: How To Write An Inspired Creative Brief, 3rd Edition - by Howard Ibach (Paperback)
SKU: 1002715069
Price: 13.49 USD
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Highlights

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative.
Author(s): Howard Ibach
142 Pages
Business + Money Management, Advertising & Promotion

Description

Book Synopsis

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .3 Inches (D)

Weight: .44 Pounds

Suggested Age: 22 Years and Up

Sub-Genre: Advertising & Promotion

Genre: Business + Money Management

Number of Pages: 142

Publisher: Juju Books

Format: Paperback

Author: Howard Ibach

Language: English

Street Date: December 15, 2020

TCIN: 1002715069

UPC: 9780578808758

Item Number (DPCI): 247-30-1259

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.3 inches length x 6 inches width x 9 inches height

Estimated ship weight: 0.44 pounds

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