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How To Write An Inspired Creative Brief, 3rd Edition - by Howard Ibach (Paperback) - 1 of 1

How To Write An Inspired Creative Brief, 3rd Edition - by Howard Ibach (Paperback)

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Highlights

  • Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative.
  • Author(s): Howard Ibach
  • 142 Pages
  • Business & Economics, Advertising & Promotion

Description



Book Synopsis



Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .3 Inches (D)
Weight: .44 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 142
Genre: Business & Economics
Sub-Genre: Advertising & Promotion
Publisher: Juju Books
Format: Paperback
Author: Howard Ibach
Language: English
Street Date: December 15, 2020
TCIN: 1002715069
UPC: 9780578808758
Item Number (DPCI): 247-30-1259
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.3 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.44 pounds
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