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Identity Marketing - by Veronica Romney (Hardcover)

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Details

Highlights

Buyers are smart.They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand.In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this.
Author(s): Veronica Romney
304 Pages
Business + Money Management, Marketing

Description

Book Synopsis

Buyers are smart.

They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.

To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand.

In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this." - no matter what you sell or the size of your budget.

Once you understand this revolutionary approach to marketing, you'll never go back to the outdated, overused outcomes-based marketing approach again.

Specifications

Dimensions (Overall): 8.0 Inches (H) x 5.0 Inches (W) x .81 Inches (D)

Weight: 1.01 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 304

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Losomo Inc.

Theme: General

Format: Hardcover

Author: Veronica Romney

Language: English

Street Date: January 21, 2025

TCIN: 1004581023

UPC: 9798218556730

Item Number (DPCI): 247-22-7838

Origin: Made in the USA or Imported

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Estimated ship dimensions: 0.81 inches length x 5 inches width x 8 inches height

Estimated ship weight: 1.01 pounds

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