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Marketing Myopia - (Harvard Business Review Classics) by Theodore Levitt (Paperback)

Name: Marketing Myopia - (Harvard Business Review Classics) by Theodore Levitt (Paperback)
Brand: Harvard Business Review Press
SKU: 89460187
Price: 9.99 USD
Availability: InStock

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About this item

Highlights

What business is your company really in?
About the Author: Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied.
104 Pages
Business + Money Management, Marketing
Series Name: Harvard Business Review Classics

Description

Book Synopsis

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

About the Author

Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.

Dimensions (Overall): 6.45 Inches (H) x 4.34 Inches (W) x .3 Inches (D)

Weight: .18 Pounds

Suggested Age: 22 Years and Up

Series Title: Harvard Business Review Classics

Sub-Genre: Marketing

Genre: Business + Money Management

Number of Pages: 104

Publisher: Harvard Business Review Press

Theme: General

Format: Paperback

Author: Theodore Levitt

Language: English

Street Date: June 16, 2008

TCIN: 89460187

UPC: 9781422126011

Item Number (DPCI): 247-09-4165

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.3 inches length x 4.34 inches width x 6.45 inches height

Estimated ship weight: 0.18 pounds

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