Invent. Build. Sell. - by Michael Potas (Paperback)

Book Synopsis

Most startups fail long before their product ever reaches a customer. The Boost Method shows you how to avoid their mistakes.

It doesn't matter how brilliant your idea is. To turn it into a shelf-ready product, you need to think clearly about where your business is going. An entrepreneur with a physical product must overcome design and manufacturing challenges, navigate regulatory hurdles and secure investment. Ultimately, you need to build a product that works and is profitable. Get any one of these wrong, and your idea may never achieve commercial success.

In Invent. Build. Sell., Michael Potas shares the Boost Method: a five-stage framework developed from 30 years of experience in building successful products and helping others do the same. Tested across hundreds of real-world projects, the Boost Method combines engineering insight with targeted commercial strategy and risk reduction, helping you move fast while minimising your product development costs.

Inside this book, you'll discover how to develop a physical product from idea through to market launch.

• Pressure-test your idea before spending serious money, using targeted research to expose the risks
• Validate technical feasibility, market demand and commercial viability at every stage, so you're never building blind
• Use Minimum Valuable Milestones to decide when to pause, pivot or persist
• Protect your idea with patents and other intellectual property strategies
• Attract investors, secure funding and avoid costly missteps in design, prototyping, manufacturing and launch

Invent. Build. Sell. is a practical guide full of real founder stories and hard-won lessons. Whether you're starting with an idea or scaling your next product line, this book shows you how to build with less risk and a clearer path to profit.

From the Back Cover

Turn your idea into a product people actually want to buy

You have a brilliant idea. But to make your product a reality, you need to move fast while keeping costs down. In Invent. Build. Sell., Michael Potas shares The Boost Method, a five-stage framework for product development that's been tested across hundreds of projects over 30 years. With this step-by-step guide, you'll learn how to build a product that both works and is profitable.

Invent. Build. Sell. pairs engineering insight with commercial strategy and risk reduction, showing you exactly how to take a physical product from concept to market launch. You'll navigate practical challenges in design and manufacturing, funding, regulatory hurdles, risk and much more.

Inside, you'll discover how to:

• pressure-test your idea before spending money
• validate technical feasibility, market demand and commercial viability
• use Minimum Valuable Milestones to guide your progress
• protect your idea with patents and other IP strategies
• attract investors, secure funding and avoid expensive missteps.

Filled with real founder stories and hard-won lessons, Invent. Build. Sell. will show you how to build your product with less risk and more profit.

About the Author

MICHAEL POTAS is a technology entrepreneur and founder of the award-winning product-development consultancy Boost Design. He is a sought-after mentor, has helped build a $1 billion medical-device company and is an inventor on 20+ patent applications.