Multinationals on the Periphery - by G Benito & R Narula (Paperback)

Book Synopsis

Multinational enterprises do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of a limited market size or lack of proximity to other locations. This book focuses on how multinational activity to and from peripheral economies differs from their activity in core economies.

About the Author

BJORN AMBOS Professor of International Management, Vienna University of Economics and Business Administration TINA C. AMBOS Assistant Professor, Vienna University of Economics and Business Administration LOU ANNE BARCLAY Senior Lecturer in International Business, Department of Management Studies, University of the West Indies, Jamaica BIRGITTE GRØGAARD Haskayne School of Business, University of Calgary, Canada HELENE HOGGEN BI Norwegian School of Management, Oslo, Norway SIV MARINA KARLSEN Lecturer, Oslo University College, Norway JOCHEN LORENTZEN Chief Research Specialist in the Education, Science and Skills Development Research Programme, Human Sciences Research Council of South Africa ELE REILJAN Faculty of Economics and Business Administration, University of Tartu, Estonia CARL ARTHUR SOLBERG Associate Professor, BI Norwegian School of Management, Oslo, Norway ANA TERESA TAVARES Pro-Vice Chancellor, Faculty of Economics, University of Porto, Portugal