Outmaneuvered - by Shankar Basu (Hardcover)

Book Synopsis

How did Toyota rise from a market participant to the dominant force in logistics and automotive manufacturing?

In Outmaneuvered, Dr. Shankar Basu draws on more than forty years of executive experience to examine the strategic decisions behind Toyota's success. Combining business history, competitive analysis, and practical leadership lessons, the book explores logistics strategy, supply chain leadership, manufacturing strategy, competitive advantage, and global supply chains. Readers will gain insights into the material handling industry, industrial operations, operations management, and the challenges posed by automation, tariffs, and geopolitical change.

A compelling business case study with lessons for today's leaders.

About the Author

Dr. SHANKAR BASU has spent more than forty years at the forefront of automotive, logistics, and material handling leadership. A former group vice president and officer of Toyota Motor Sales, USA, and the founding president and CEO of Toyota Material Handling USA, he has helped guide organizations through periods of significant growth and industry change.

He holds degrees in engineering, business, and executive management, including a PhD from Claremont Graduate University's Drucker School of Management. Throughout his career, he has served on numerous corporate, academic, and industry boards