SIZING - Refer to the sizing charts in the images. Insert should be larger than your sham.
PERFECT SIZE - Measure corner-to-corner of your shams, pulling tight along outer edges. All shams should be measured, regardless of size indicated. Inserts should be larger than shams for a full look. This 10x10 inch pillow insert is recommended for use in a 9x9 inch sham
Made from the highest quality American made virgin synthetic down micro fiber polyester blow filling.
True chopable down like fibers, same weight and texture as down but without the allergy concerns.
MADE IN USA - Covering is cut, sewn, and filled in Palmetto, Georgia, USA from virgin American polyester fibers.
Description
The Pillowflex Synthetic Down Alternative pillow insert is the perfect way to upgrade your home décor and experience a new level of comfort and style. Our pillow is made with ultra plush, high quality polyester fiber that offers the same weight and feel as traditional down but is hypoallergenic and cruelty free.
The faux down polyester allows for a true down like CHOP to be added to your pillow shams. Pillowflex inserts are filled full but are ultra soft and contain up to three times the fiber weight as a traditional polyester pillow.
For the best results and the fullest corners, please view the sizing chart image.
We recommend ordering an insert that is 1” inches larger than your sham. I.E. 10x10 insert should be used in a 9x9 sham.
Proudly Made In The USA
Features: Square (shape)
Number of Pieces: 1
Overall Thickness: 4 inches
Piece 1 Dimensions: 10 inches (L) x 10 inches (W)
Closure Type: Sewn Seam
Fill Material: 100% Down Alternative
Fabric Name: Woven
Textile Material: 65% Polyester, 35% Cotton
Style: Pillow Insert
Indoor/Outdoor: Indoor
Features: Hypoallergenic
Care and Cleaning: Machine Wash, Tumble Dry
Warranty: 120 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003560096
UPC: 091037766120
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14 inches length x 11 inches width x 7 inches height
Estimated ship weight: 1.0625 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Pillowflex, Inc
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: The amount of fill depends on the size of the insert. They are filled to the corners!
submitted byPillowflex Pillow Expert - 3 months ago
Brand expert
Q: is this pillow mailed vacumn sealed?
submitted by nancyR - 6 months ago
A: Most pillows are shipped without a vacuum seal. When two or more pillows are ordered, they may be vacuum sealed to fit in the shipping box.
submitted byPillowflex - 4 months ago
Q: Is the lumbar pillow meant for couch and is it firm, medium form or soft ?
submitted by Ash - 9 months ago
A: This insert can be used anywhere! It is of a softer loft.
submitted byPillowflex Pillow Expert - 9 months ago
Brand expert
Q: Is there any type of chemical treatment on the cover or on the polysester fill, or embedded in the textiles during manufacture?,
submitted by Mom - 1 year ago
A: This pillow is made without chemical treatments, fire-retardant additives, or other textile finishes on either the cover or the fill. It is filled with clean virgin polyester fiber.
submitted byPillowflex - 4 months ago
Q: Are these pillow inserts Oeko-tex certified?
submitted by Mom - 1 year ago
A: The polyester fiber filling used in these pillow inserts is OEKO-TEX certified for tested textile safety and cleanliness.
submitted byPillowflex - 4 months ago
Q: The description states the filling is polyester but also notes this pillow is 35% cotton. Is the cover made (perhaps entirely) of cotton? What's the thread count? Nothing about the cover is mentioned.
submitted by Nf - 1 year ago
A: The cover is made from a 65% polyester / 35% cotton blend shell, while the insert is filled with 100% polyester fiber. The shell is not removable.
Guests are highly impressed with the quality and comfort of these pillow inserts, noting their perfect balance of softness and firmness. Many appreciate the thoughtful sizing advice, which enhances the overall look of their decorative pillows. The inserts are praised for their ability to maintain shape and provide a luxurious feel, making them ideal for various pillow covers. Additionally, the family-owned aspect of the business adds a personal touch that resonates with guests.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.9
4.9 out of 5 stars
211 star ratings
4.9 out of 5 stars with 211 reviews
design
5.0 out of 5
design: 4.97 out of 5
quality
5.0 out of 5
quality: 4.97 out of 5
value
4.9 out of 5
value: 4.89 out of 5
98% would recommend
142 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 September, 2026Verified purchase
(no review title)
Soft yet supportive; well made and sturdy - perfect size and fit! Great purchase.
Lynn
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 August, 2026Verified purchase
(no review title)
Excellent quality. My inserts came carefully packed and were very soft and full.
karen
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
29 August, 2026Verified purchase
(no review title)
These pillows are wonderful & very full but soft.
Melanie
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 August, 2026Verified purchase
High quality
Great pillow inserts. High quality. Buying more!
Sandra
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 August, 2026Verified purchase
Great inserts
Love these pillow inserts. Very fluffy, comfortable, and good quality.
Sydney
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 August, 2026Verified purchase
Very pleased
Love it. I did read some articles that talked about buying a size bigger than your pillow cover. I bought the 22 x 22 for a 20 x 20 pillow. It works great and seems to be good quality, but I am only using it for decoration.
Momof2
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 August, 2026Verified purchase
Perfect Pillow
Excellent quality pillow insert that feels soft yet firm. So glad to support this USA company.
sgreff
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 August, 2026Verified purchase
(no review title)
Best quality pillows ever. I bought the oversized for my king sham pillows and I love the fullness to sit up in bed
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 August, 2026Verified purchase
Great family owned pillow company!
Great selection of sizes. Used advice to order 1-2" bigger than cover and fits beautifully! Very happy with transaction. Thanks!
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 August, 2026Verified purchase
Great pillow insert ... Great advice
Great pillow ... great advice on sizing ... it fills out the shell perfectly
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 August, 2026Verified purchase
(no review title)
I ordered the 28x28 size. It’s soft enough for my post surgery back but yet firm too. I’m very happy with the quality of this pillow and would highly recommend this company.
DSGrandma
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2026Verified purchase
Happy I took a Chance on these pillows!
I really like these pillows. I ordered 3 and they were everything as advertised on arrival; Odorless, plump, and great loft. They also are great for creating that Karate Chop look. I paired them with my Quince European Linen Euro Shams in the color Natural Chambray. The business is small, family owned, & based in Georgia. I received a hand written letter with my delivery which was a nice touch. I also appreciated the pillows not being vacuum sealed on arrival, so I didn't have to wait for them to plump up back to form.
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
18 August, 2026Verified purchase
(no review title)
Very good👍🏻
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 August, 2026Verified purchase
(no review title)
I purchased two pillow inserts from them, an 18 x 18 and a 22 x 22. Both sizes were perfect for my pillow coversand the most important thing is that these pillows are not vacuum packed before shipment. These pillows came fluffy and soft and cuddly. Extremely happy with my purchase.
Laguna
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 August, 2026Verified purchase
Perfect pillow forms
These pillownforms are exactly what I was looking for. They have the perfect amount of give and support. I am replacing some duck feather pillow forms. These are so mich better.
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
14 August, 2026Verified purchase
Buy Them!!!!
This is the best pillow insert! My pillow does not need to be constantly fluffed up. They give my pillows a full shape too!I will probably switch out my other inserts bought at PB for these!
Lbwj
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 August, 2026Verified purchase
perfect pillow insert
beautifully made pillow insert.
Disappointed
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026
Satisfied Customer
I purchased 2 of the pillowflex 20x30 synthetic down pillows and I was not disappointed. I love the quality and the size of these pillows. They fill out my shams and give them a plush look and I love that they are made in Georgia by a small family owned business, which was even better. If you want good quality pillows then you can't go wrong with a PillowFlex pillow. They offer 100+ shapes and sizes of pillow forms. I purchased my pillows online at Target and I plan on purchasing 4 more for my other two bedroom.
design
5.0 out of 5
design: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 August, 2026Verified purchase
A Small Upgrade That Made a Huge Difference
I am so impressed with the quality of this pillow insert! It completely brought my old, sad-looking throw pillow back to life. The original insert was cheap, flat, and uncomfortable, and the pillow cover looked awful because it had no support or shape. This insert is soft, comfortable, and has the perfect amount of fullness. It gives my pillow a beautiful, refreshed look and feels so much better to use. The quality is noticeable right away — it looks and feels like a much more expensive pillow. A simple upgrade that made such a big difference. Highly recommend if your pillows need a little makeover!
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5.0 out of 5
design: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 August, 2026Verified purchase
Best pillows to decorate with and for comfort
I love how thick yes soft these are! They look great in my bed yet feel great when i lean on them in bed
