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About this item

Highlights

  • SIZING - Refer to the sizing charts in the images. Insert should be larger than your sham.
  • PERFECT SIZE - Measure corner-to-corner of your shams, pulling tight along outer edges. All shams should be measured, regardless of size indicated. Inserts should be larger than shams for a full look. This 10x10 inch pillow insert is recommended for use in a 9x9 inch sham
  • Made from the highest quality American made virgin synthetic down micro fiber polyester blow filling.
  • True chopable down like fibers, same weight and texture as down but without the allergy concerns.
  • MADE IN USA - Covering is cut, sewn, and filled in Palmetto, Georgia, USA from virgin American polyester fibers.

Description

The Pillowflex Synthetic Down Alternative pillow insert is the perfect way to upgrade your home décor and experience a new level of comfort and style. Our pillow is made with ultra plush, high quality polyester fiber that offers the same weight and feel as traditional down but is hypoallergenic and cruelty free.

The faux down polyester allows for a true down like CHOP to be added to your pillow shams. Pillowflex inserts are filled full but are ultra soft and contain up to three times the fiber weight as a traditional polyester pillow.

For the best results and the fullest corners, please view the sizing chart image.

We recommend ordering an insert that is 1” inches larger than your sham. I.E. 10x10 insert should be used in a 9x9 sham.

Proudly Made In The USA
Features: Square (shape)
Number of Pieces: 1
Overall Thickness: 4 inches
Piece 1 Dimensions: 10 inches (L) x 10 inches (W)
Closure Type: Sewn Seam
Fill Material: 100% Down Alternative
Fabric Name: Woven
Textile Material: 65% Polyester, 35% Cotton
Style: Pillow Insert
Indoor/Outdoor: Indoor
Features: Hypoallergenic
Care and Cleaning: Machine Wash, Tumble Dry
Warranty: 120 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003560096
UPC: 091037766120
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 14 inches length x 11 inches width x 7 inches height
Estimated ship weight: 1.0625 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Pillowflex, Inc

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the fill amount?

submitted by Aisha - 3 months ago
  • A: The amount of fill depends on the size of the insert. They are filled to the corners!

    submitted byPillowflex Pillow Expert - 3 months ago
    Brand expert

Q: is this pillow mailed vacumn sealed?

submitted by nancyR - 5 months ago
  • A: Most pillows are shipped without a vacuum seal. When two or more pillows are ordered, they may be vacuum sealed to fit in the shipping box.

    submitted byPillowflex - 3 months ago

Q: Is the lumbar pillow meant for couch and is it firm, medium form or soft ?

submitted by Ash - 9 months ago
  • A: This insert can be used anywhere! It is of a softer loft.

    submitted byPillowflex Pillow Expert - 9 months ago
    Brand expert

Q: Is there any type of chemical treatment on the cover or on the polysester fill, or embedded in the textiles during manufacture?,

submitted by Mom - 1 year ago
  • A: This pillow is made without chemical treatments, fire-retardant additives, or other textile finishes on either the cover or the fill. It is filled with clean virgin polyester fiber.

    submitted byPillowflex - 3 months ago

Q: Are these pillow inserts Oeko-tex certified?

submitted by Mom - 1 year ago
  • A: The polyester fiber filling used in these pillow inserts is OEKO-TEX certified for tested textile safety and cleanliness.

    submitted byPillowflex - 3 months ago

Q: The description states the filling is polyester but also notes this pillow is 35% cotton. Is the cover made (perhaps entirely) of cotton? What's the thread count? Nothing about the cover is mentioned.

submitted by Nf - 1 year ago
  • A: The cover is made from a 65% polyester / 35% cotton blend shell, while the insert is filled with 100% polyester fiber. The shell is not removable.

    submitted byPillowflex - 3 months ago

Additional product information and recommendations

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Guests are saying

Guests consistently praise the pillow inserts for their exceptional quality, comfort, and perfect fit for various pillow covers. Many appreciate the family-owned aspect and the fact that the products are made in the USA. The inserts are noted for their ability to hold shape while providing a plush feel, making them ideal for decorative shams and everyday use. Overall, they are seen as a worthwhile investment for enhancing home decor.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.9 out of 5 stars with 194 reviews
    design: 4.97 out of 5
    quality: 4.96 out of 5
    value: 4.88 out of 5
    98% would recommend
    129 recommendations
    5 out of 5 stars
    14 August, 2026Verified purchase

    Buy Them!!!!

    This is the best pillow insert! My pillow does not need to be constantly fluffed up. They give my pillows a full shape too!I will probably switch out my other inserts bought at PB for these!
    Lbwj
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    11 August, 2026Verified purchase

    perfect pillow insert

    beautifully made pillow insert.
    Disappointed
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026

    Satisfied Customer

    I purchased 2 of the pillowflex 20x30 synthetic down pillows and I was not disappointed. I love the quality and the size of these pillows. They fill out my shams and give them a plush look and I love that they are made in Georgia by a small family owned business, which was even better. If you want good quality pillows then you can't go wrong with a PillowFlex pillow. They offer 100+ shapes and sizes of pillow forms. I purchased my pillows online at Target and I plan on purchasing 4 more for my other two bedroom.
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 August, 2026Verified purchase

    A Small Upgrade That Made a Huge Difference

    I am so impressed with the quality of this pillow insert! It completely brought my old, sad-looking throw pillow back to life. The original insert was cheap, flat, and uncomfortable, and the pillow cover looked awful because it had no support or shape. This insert is soft, comfortable, and has the perfect amount of fullness. It gives my pillow a beautiful, refreshed look and feels so much better to use. The quality is noticeable right away — it looks and feels like a much more expensive pillow. A simple upgrade that made such a big difference. Highly recommend if your pillows need a little makeover!
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 August, 2026Verified purchase

    Best pillows to decorate with and for comfort

    I love how thick yes soft these are! They look great in my bed yet feel great when i lean on them in bed
    design: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 August, 2026Verified purchase

    Our favorite throw pillow insert!

    This is the second time we’ve order throw pillow inserts from Pillowflex because we loved the first ones so much! Added bonus that they’re made in Georgia from a family business. Don’t hesitate to buy!
    Toddlermom
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 August, 2026Verified purchase

    Great pillow

    Great pillow, it’s soft and comfy and was shipped very quick!
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 July, 2026Verified purchase

    (no review title)

    I love them! I used them as inserts for decorative Shams and the quality is insane. They also fill out the kind size sham perfectly! I would definitely recommend and purchase from them again. The company is family owned and all products are Made in the beautiful USA! 🇺🇸
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    High quality + made in the USA!

    These are great quality pillow inserts! They are just the right balance of firm but comfortable. They hold their shape and look polished. I ordered several different inserts and couldn’t find the ones to replace my couch pillows until now. Definitely follow the size guide and order larger than you think you need. My 20” pillow covers look great with 24” inserts that fill out the corners and stand up beautifully. High quality craftsmanship and made in the USA! Highly recommend.
    StLKristina
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2026Verified purchase

    (no review title)

    This is a high-quality pillow. I ordered the recommended size and it fits my pillow cover perfectly. It has just the right plumpness and is comfortable.
    design: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2026Verified purchase

    Fluffy pillows!

    Fabulous fluffy pillows!! I just ordered 2 more for my bed.
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 July, 2026Verified purchase

    (no review title)

    Great pillow! Super fluffy and holds its shape so it’s perfect for the sham on my daughters bed. Loved this pillow and love even more that it’s a family owned company!
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 July, 2026Verified purchase

    exceptional pillow

    A beautiful pillow, well worth the price. It fit perfectly into the pillow cover. Something to consider when buying a pillow cover, buy a slightly smaller pillow cover and it fills it perfectly!
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 July, 2026Verified purchase

    Great softness and holds its shape

    This pillow is the perfect insert for my pillow cover. Its soft but holds a perfect shape.
    Pk
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 July, 2026Verified purchase

    (no review title)

    Perfectly plump for a beautiful throw pillow cover I had bought.
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 July, 2026Verified purchase

    (no review title)

    I love my pillow so much, it’s perfect 🤗!!!
    Ms Target
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 July, 2026Verified purchase

    Fantastic pillows!

    I bought two of these and I was surprised by the density of them and how high quality and comfortable they felt. I would really recommend getting these, they are an incredible value, well worth it!
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2026Verified purchase

    (no review title)

    Excellent quality! Perfect fit for my shams with full presentation,
    Target Shopper
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    Great Quality Pillow Insert

    After doing some research, I came across these as highly recommended best quality down alternative pillow inserts. Be sure to get 2” larger than the size of your decorative pillow. I’m so glad I got these because they feel great and are a million times better than the down inserts they replaced; softer and no more sneezing! I highly recommend these!
    gamom22
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 July, 2026Verified purchase

    Great product and service

    Great quality. I had some questions regarding the proper fit and their customer service was very helpful. Originally I got an insert that was too small but they helped me replace it with right size.
    Frances
    design: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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