Feel: Smooth on one side, super cozy and plush on the other; warmer than our lightweight puffers and lighter than our parka puffers.
Fit: Hits at hips; fully reversible, with a front zip and side pockets on both sides; elastic at hood and cuffs helps retain warmth; name label in pocket for easy IDing.
Feel: Smooth on one side, super cozy and plush on the other; warmer than our lightweight puffers and lighter than our parka puffers.
Fit: Hits at hips; fully reversible, with a front zip and side pockets on both sides; elastic at hood and cuffs helps retain warmth; name label in pocket for easy IDing.
Care: Machine washable, tumble dry.
A mid-weight go-to for when temps really start to dip. With the look of our bestselling lightweight puffer on one side and super fluffy fleece on the other, it’s fully reversible for kids to flip as they please.
primary kids top
Size
Height (in)
Weight (lb)
2
33-35
30-33
3
35-38
33-36
4
39-41
36-40
5
41-44
40-46
6-7
44-50
46-60
8-9
50-53
60-71
10
53-56
72-83
12
56-59
84-95
14
59-62
96-107
16
62-64
108-120
All Sizes in Inches Unless Otherwise Stated
Sizing: Kids
Material: Recycled Polyester
Fit: Regular Fit
Fabric Name: Ripstop
Garment Style: Front Snap
Length: At Hip
Cuff Type: Gathered Cuff
Garment Details: Elastic Cuffs
Fabric Weight Type: Midweight Fabric
Product Name: Primary Kids Reversible Fleece Puffer Jacket in Blueberry Navy Size 2
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 1005926630
UPC: 198450024957
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9 inches length x 13 inches width x 3 inches height
Estimated ship weight: 0.6 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Primary
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This jacket is a favorite among guests for its exceptional softness and warmth, making it ideal for kids with sensory sensitivities. The reversible design offers versatility, with one side being cozy fleece and the other waterproof. Many guests appreciate its durability and vibrant colors, making it a stylish choice for winter. However, some have noted issues with the zipper getting stuck, which could be improved in future designs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
224 star ratings
4.7 out of 5 stars with 224 reviews
5 out of 5 stars
4 May, 2026
originally posted on Primary
The softest jacket out there
I want this jacket for myself! My son (who has sensory sensitivities) adores this jacket. The fuzzy side is softer than any other jacket I’ve ever purchased. The other side is waterproof and high quality. We will continue buying one each winter until my son grows out of them (ugh; I don’t even want to think about that). If you’re on the fence, buy one. I don’t think you’ll regret it.
Stephanie
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5 out of 5 stars
16 April, 2026
originally posted on Primary
Love this Jacket
This is the only jacket my kids will wear, due to how "cozy" it is. I love that one side feels more weather repellent, while the other side is so soft and yes, cozy. Highly recommend for your winter needs, or if you live in San Francisco, like us, your year-round needs!
Chelsea S
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5 out of 5 stars
7 April, 2026
originally posted on Primary
Great Jacket
Perfect jacket for a kid who is particular about how jackets feel on the inside (and refuses to wear anything more than a tshirt).
Lizb
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5 out of 5 stars
29 March, 2026
originally posted on Primary
Great for winter
Cute, durable, and warm for winter in the South. The fleece pills a little in the wash but otherwise this jacket is awesome!
Betsy
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3 out of 5 stars
22 March, 2026
originally posted on Primary
Warm and fuzzy but tricky zipper
This coat is a great warm coat for our Mid Atlantic winters. The fuzzy fleece was especially adored by our ASD kid. Only reason for the middling review is the zipper -- there is a hiccup in the design that means even adults will regularly catch the lining trim in the zipper. Kids caught 75% of the time. Hoping next years batch get an adjustment because otherwise its a wonderful coat!
KS
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5 out of 5 stars
22 February, 2026
originally posted on Primary
Loving it still after months
Beyond soft and fuzzy! My 5 year old barely takes it off, we’ve had it a couple months and it still looks brand new
Lindz
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5 out of 5 stars
8 February, 2026
originally posted on Primary
Such a great find
My jacket refusing son loves this!!
J. r.
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5 out of 5 stars
16 January, 2026
originally posted on Primary
Great jacket
This jacket is warm, cozy, and well made. A huge plus that it's reversible! My daughter loves it.
Alexandra
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4 out of 5 stars
7 January, 2026
originally posted on Primary
Nice and Versatile But Too Small
We love this coat! It's a great coat to have, and we love that it can be worn with the soft part on the outside if needed. But, it is way, way too small. We ordered a size larger than other brands because we know Primary runs small, but even still it's too small to wear as an outer layer with a sweatshirt underneath.
Lauren
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2 out of 5 stars
5 January, 2026
originally posted on Primary
SO MUCH FUZZ!
Oh how I hate writing a poor review, but this jacket is pretty terrible. I washed the jacket following instructions after my daughter had the flu and sneezed all over it. The fuzz that is now on the jacket is appalling. It did not come off in the dryer but stuck to all of the other fuzzy part of the jacket and comes off throughout the day. My daughter prefers to wear the jacket with the fuzzy part on the outside which means we are all covered in fluff. The seatbelt in the car is coated in fuzz. I'm just so upset with this. It had such potential to be a soft and comfy jacket and now I find myself trying to defluff everything.
Jessica
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5 out of 5 stars
5 January, 2026
originally posted on Primary
Great buy
Love it and so does my daughter!
Farah
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5 out of 5 stars
30 December, 2025
originally posted on Primary
snuggles on the inside, or the outside
My daughter loves this cozy jacket. the fit is as expected.
Emily
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5 out of 5 stars
29 December, 2025
originally posted on Primary
A must in the cold
We live in Alaska and my toddler loves this coat. It’s so soft on the inside and keeps him comfortable no matter what craziness this state throws at us.
Summer
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5 out of 5 stars
28 December, 2025
originally posted on Primary
Cozy coat
My son never wants to take it off. The zipper can get stuck sometimes.
H
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5 out of 5 stars
27 December, 2025
originally posted on Primary
Sleeves are lined!
Excited to Find a fully lined kids jacket.
S
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5 out of 5 stars
23 December, 2025
originally posted on Primary
Reversible and light - warm my little one up!
So cozy and fuzzy side to keep you warm
JEF
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5 out of 5 stars
21 December, 2025
originally posted on Primary
Perfect choice
Fit my granddaughter perfectly! She loves the cuddly lining!
Orelse
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5 out of 5 stars
20 December, 2025
originally posted on Primary
Beautiful and warm
Beautiful Jacket, super warm and colors are so vibrant.
Andrea
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4 out of 5 stars
20 December, 2025
originally posted on Primary
Sleeves a little tight
Great quality and awesome colors. Fit in the sleeves is tight. It’s like the cut doesn’t account for the thickness of the fleece lining when worn fuzzy side in. Otherwise it’s a major hit.
Emdash80
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4 out of 5 stars
18 December, 2025
originally posted on Primary
Warm jacket
I like it- I agree it would be nice to have a name tag and I do find that the zipper gets stuck a lot.