Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice.
About the Author: E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.
273 Pages
Business + Money Management, Marketing

Description

About the Book

Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice. The current economic climate, changes in the rules of competitive advertising and client relations, and an overabundance of professionals have led to the need for improved skills in practice development. Professional Practice Development gives both practitioners and newcomers the practical information they need to compete for new clients and retain existing ones. With particular focus on traditional and non-traditional channels of communication, this step-by-step guide shows how to develop and implement strategies that lead to a flourishing practice.

Brody begins his study with a discussion of the unique situation professionals find themselves in today. Next, the book discusses planning, the importance of information, and the role of decision-making in building a practice. Further chapters explore the many kinds of communication that make a successful practice. The study addresses office environments, client communication, marketing strategies, envronmental assessment, and professional networking, and concludes with an overview on managing the entire process.

Book Synopsis

About the Author

E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis. He has written a number of books, including Public Relations Research (Praeger 1989) and Public Relations Programming and Production (Praeger, 1988).

Specifications

Dimensions (Overall): 9.21 Inches (H) x 6.14 Inches (W) x .69 Inches (D)

Weight: 1.24 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 273

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Praeger

Theme: General

Format: Hardcover

Author: E W Brody

Language: English

Street Date: May 11, 1989

TCIN: 1009428707

UPC: 9780275931025

Item Number (DPCI): 247-55-1293

Origin: Made in the USA or Imported

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Shipping details

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Estimated ship weight: 1.24 pounds

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