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Programmed Visions - (Software Studies) by Wendy Hui Kyong Chun (Paperback)
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Highlights
- A theoretical examination of the surprising emergence of software as a guiding metaphor for our neoliberal world.New media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things--mobile mobs, Web 3.0, cloud computing.
- Author(s): Wendy Hui Kyong Chun
- 254 Pages
- Computers + Internet, Programming
- Series Name: Software Studies
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About the Book
A theoretical examination of the surprising emergence of software as a guiding metaphor for our neoliberal world.Book Synopsis
A theoretical examination of the surprising emergence of software as a guiding metaphor for our neoliberal world.New media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things--mobile mobs, Web 3.0, cloud computing. In Programmed Visions, Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates "programmed visions," which seek to shape and predict--even embody--a future based on past data. These programmed visions have also made computers, based on metaphor, metaphors for metaphor itself, for a general logic of substitutability.
Chun argues that the clarity offered by software as metaphor should make us pause, because software also engenders a profound sense of ignorance: who knows what lurks behind our smiling interfaces, behind the objects we click and manipulate? The combination of what can be seen and not seen, known (knowable) and not known--its separation of interface from algorithm and software from hardware--makes it a powerful metaphor for everything we believe is invisible yet generates visible, logical effects, from genetics to the invisible hand of the market, from ideology to culture.