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Apple - by  Pogue (Hardcover) - 1 of 1

Apple - by Pogue (Hardcover)

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About this item

Highlights

  • This book lavishly illustrates the first 50 years of Apple's history through stunning, full-color photographs.
  • About the Author: David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author.
  • 608 Pages
  • Technology, History

Description



Book Synopsis



This book lavishly illustrates the first 50 years of Apple's history through stunning, full-color photographs.

Instant New York Times Bestseller

In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.

On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.

Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products--Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch--that married advanced technology with beauty, simplicity, and fine design.

Deeply researched, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century.

Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.



Review Quotes




"The most in-depth, well-researched, and well-written tome on Apple's history." --Forbes

"While tech media tends to focus on hot new products and strong personalities, Mr. Pogue's book is resolutely a biography of Apple Inc. itself--one of the most distinctive characters in American business history...To write a biography of a corporation that has lived numerous lives in its 50 years is a huge task, and Mr. Pogue's easy style fits with the enthusiastic culture that has surrounded Apple's products from the very beginning." --Wall Street Journal

"A richly illustrated history of the computer giant as it enters its sixth decade...Just the thing for MacHeads, especially collectors of Apple goodies over the years." --Kirkus



About the Author



David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He's written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York.
Dimensions (Overall): 9.34 Inches (H) x 7.68 Inches (W) x 1.69 Inches (D)
Weight: 3.03 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 608
Genre: Technology
Sub-Genre: History
Publisher: Simon & Schuster
Format: Hardcover
Author: Pogue
Language: English
Street Date: March 10, 2026
TCIN: 1005316637
UPC: 9781982134594
Item Number (DPCI): 247-31-5115
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 1.69 inches length x 7.68 inches width x 9.34 inches height
Estimated ship weight: 3.03 pounds
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Q: What notable breakthroughs did Apple introduce to the public?

submitted by AI Shopping Assistant - 7 days ago
  • A: Apple introduced advancements like the mouse, laser printing, WiFi, touchscreen phones, and tablets.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: What kind of interviews does the book feature?

submitted by AI Shopping Assistant - 7 days ago
  • A: It features new interviews with 150 key figures, including Steve Wozniak and Jony Ive.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: What are some key topics covered in the book?

submitted by AI Shopping Assistant - 7 days ago
  • A: The book covers Apple's history, significant products, cultural impact, and the forces challenging its dominance.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: What writing style does the author use in the book?

submitted by AI Shopping Assistant - 7 days ago
  • A: David Pogue's writing style is easy and enthusiastic, fitting Apple's innovative culture.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: Who is the author of this book?

submitted by AI Shopping Assistant - 7 days ago
  • A: The book is authored by David Pogue, a seven-time Emmy Award winner.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

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