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Psychodynamics - by John Tyler (Paperback) - 1 of 1

Psychodynamics - by John Tyler (Paperback)

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About this item

Highlights

  • Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics.
  • Author(s): John Tyler
  • 96 Pages
  • Business & Economics, Advertising & Promotion

Description



About the Book



Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions--as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients' and customers' motivations and interests, Psychodynamics is a powerful new tool for the sales and marketing toolbox.



Book Synopsis



Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.
Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .4 Inches (D)
Weight: .57 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 96
Genre: Business & Economics
Sub-Genre: Advertising & Promotion
Publisher: Kbpublishing
Format: Paperback
Author: John Tyler
Language: English
Street Date: July 13, 2015
TCIN: 1007266088
UPC: 9781938015243
Item Number (DPCI): 247-23-0429
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.4 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.57 pounds
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