Psychodynamics - by John Tyler (Paperback)

Name: Psychodynamics - by John Tyler (Paperback)
Brand: Kbpublishing
SKU: 1007266088
Price: 17.99 USD
Availability: InStock

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About this item

Highlights

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics.
Author(s): John Tyler
96 Pages
Business + Money Management, Advertising & Promotion

Description

About the Book

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions--as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients' and customers' motivations and interests, Psychodynamics is a powerful new tool for the sales and marketing toolbox.

Book Synopsis

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .4 Inches (D)

Weight: .57 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 96

Genre: Business + Money Management

Sub-Genre: Advertising & Promotion

Publisher: Kbpublishing

Format: Paperback

Author: John Tyler

Language: English

Street Date: July 13, 2015

TCIN: 1007266088

UPC: 9781938015243

Item Number (DPCI): 247-23-0429

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.4 inches length x 6 inches width x 9 inches height

Estimated ship weight: 0.57 pounds

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