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Push Up & In Underwire Push-Up Bra - 2 of 4Push Up & In Underwire Push-Up Bra - 3 of 4Push Up & In Underwire Push-Up Bra - 4 of 4
Push Up & In Underwire Push-Up Bra - 1 of 4

Maidenform Push Up & In Underwire Push-Up Bra Almond W/ Rose Gold 32A Women's

$21.99 reg $50.00
Sale save $28.01 (56% off)

In Stock

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Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Hanes
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Fit & style

  • MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won't quit, creating a rounded, flattering shape without gaps or bulk.
  • UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you'll forget is there.
  • SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines.
  • DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love.
  • CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.

About this item

Fit & style

  • MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won't quit, creating a rounded, flattering shape without gaps or bulk.
  • UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you'll forget is there.
  • SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines.
  • DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love.
  • CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.
THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra — our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve.

maidenform
bra

Size Under bust measurement (Band) Full Bust Measurement
32A 32 33
32B 32 34
32C 32 35
32D 32 36
32DD 32 37
32DDD 32 38
34A 34 35
34B 34 36
34C 34 37
34D 34 38
34DD 34 39
34DDD 34 40
36A 36 37
36B 36 38
36C 36 39
36D 36 40
36DD 36 41
36DDD 36 42
38A 38 39
38B 38 40
38C 38 41
38D 38 42
38DD 38 43
38DDD 38 44
40B 40 42
40C 40 43
40D 40 44
40DD 40 45
40DDD 40 46
42B 42 44
42C 42 45
42D 42 46

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook
Garment Details: 2 Row/3 Column Hook Closure
Bra cup construction details: Light Lift Push Up
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1012502889
UPC: 196988196603
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 11 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This bra has received a mix of feedback from guests, highlighting its comfort, support, and flattering design. Many appreciate the beautiful lace details and the lift it provides, making it suitable for various outfits. However, some guests have experienced sizing inconsistencies and issues with the fit, particularly in the band and cup sizes. Overall, it remains a popular choice for those seeking both style and comfort in their lingerie.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 786 reviews
    3 out of 5 stars
    5 June, 2026
    originally posted on Maidenform
    Image

    Improvement That’s Not an Improvement

    The available DM9900 has metal adjustment rings in the front. They are uncomfortable. They used to be in the back. I wish they were still in the back.
    Careful Shopper
    Did you find this review helpful?
    2 out of 5 stars
    21 April, 2026
    originally posted on Maidenform
    Image

    Bad fit, not natural shaped cups

    Bra didn’t fit me. The shaping was off and didn’t match my breast shape like the other bras I ordered did. I won’t be able to wear this bra.
    Farrah D
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on Maidenform
    Image

    Looks good! Husband likes it

    Husband loves it. Has already gotten it dirty a few times ;) I am usually a 34a but this bra fits me good at 34b. I have yet to try a 34a in this bra to see the difference. It feels good to wear all day.
    NotJustAnother
    Did you find this review helpful?
    2 out of 5 stars
    17 February, 2026
    originally posted on Maidenform
    Image

    Push up bra

    Gaps in the front
    Pam John
    Did you find this review helpful?
    2 out of 5 stars
    3 February, 2026
    originally posted on Maidenform
    Image

    Bra Clasp is Itchy, Not Enough Cover Fabric

    The fabric in the back that covers the clasp is too short and everytime I wear it, I feel like I'm trying to itch that spot on my back where the clasp is rubbing against my skin. I'm disappointed as I really only use Maidenform bras.
    Katie G8228
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on Maidenform
    Image

    Very supportive

    Very supportive, fits well The lace trim is very pretty.
    AnnR
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on Maidenform
    Image

    Super Comfy

    1st time i tried this style and i love it.
    Ali R
    Did you find this review helpful?
    5 out of 5 stars
    6 December, 2025
    originally posted on Maidenform
    Image

    Best bra I’ve ever worn

    This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I’ve lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd’s further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.
    TefcJ
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2025
    originally posted on Maidenform
    Image

    SEXY

    Love my bra's. Very pretty and extremely comfortable
    Lusciouslu
    Did you find this review helpful?
    2 out of 5 stars
    2 September, 2025
    originally posted on Maidenform
    Image

    Way tighter than anticipated

    The size was way smaller than it should have been, even with an extender this was way too tight. I'm talking like three or more sizes too tight. I ordered another push up style bra in the same size and it fits perfectly. The cup lift was perfect, though.
    KBrant
    Did you find this review helpful?
    4 out of 5 stars
    13 July, 2025
    originally posted on Maidenform
    Image

    Great Bra need more sizes

    I love this bra push in push-up. But I need it in a 42 and you guys don’t make a 42.
    Shirley A
    Did you find this review helpful?
    5 out of 5 stars
    21 June, 2025
    originally posted on Maidenform
    Image

    Finally found the bra for me!

    After I lost weight I lost a lot of breast volume. This is the only bra that makes me look as full as I did before. I went from buying 3 to owning 9 now! And they’re cute, which is a Bonus!
    Allison Y
    Did you find this review helpful?
    1 out of 5 stars
    14 June, 2025
    originally posted on One Hanes Place
    Image

    Sized way too short in band.

    Should have listened to the reviews. Ordered size 38D the band was over three inches short. Awaiting return.
    Amylee
    Did you find this review helpful?
    2 out of 5 stars
    27 May, 2025
    originally posted on Maidenform
    Image

    Lovely Bra, But No Quality Control with Cuts

    I ordered three Maidenform bras in two colors, all the identical size and style. They are lovely bras. However, I question whether Maidenform has any quality control. All three bras fit differently! For example, one side is higher than the other on one bra and it pokes my armpit. The cups on one bra are also discernibly smaller than the other two bras. Moreover, when I measured the length of each bra once out of the package, all three were different and one significantly so…. I will not be ordering again online from Maidenform, as a result. Note: Per online verification, Maidenform bras are made in four different Asian countries. Were my bras made in three different locales? Makes one wonder.
    Jani A
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2025
    originally posted on Maidenform
    Image

    Great fit.

    I bought 3 of these 6 months ago and am ordering 3 more to replace my aging stock. Fits nice and evens me out post nursing changes in my breasts.
    Suny
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2025
    originally posted on One Hanes Place
    Image

    It fits well

    This bra was everything I was looking for. Thank you Maidenform!!
    Earthmom
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2025
    originally posted on Maidenform
    Image

    Sizing

    They run super small
    Mejustme
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2025
    originally posted on Maidenform
    Image

    38b Maiden form Push-up bra

    Very comfortable, doesn’t rise up. Fits well.
    Mandy O
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2025
    originally posted on Maidenform
    Image

    perfect for cross dressing

    I love. How it fits.I love how it feels.I love this
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 January, 2025
    originally posted on Maidenform
    Image

    Great bra

    Good fit, very comfy!
    PW13
    Did you find this review helpful?

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