SMOOTHING BACK WING - Women's underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women.
PUSH-UP BRA CUP LIFT - Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe.
CONVERTIBLE STRAPS - Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women's bras that adapt to multiple outfits and all-day wear needs.
ALL-DAY COMFORT - Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look - making it an everyday essential push-up underwire bra.
About this item
Fit & style
SMOOTHING BACK WING - Women's underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women.
PUSH-UP BRA CUP LIFT - Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe.
CONVERTIBLE STRAPS - Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women's bras that adapt to multiple outfits and all-day wear needs.
ALL-DAY COMFORT - Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look - making it an everyday essential push-up underwire bra.
NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection.
Maidenform Self Expressions
Alpha Size
Size
Cup & Band
S
34A, 34B, 36A
M
34C, 34D, 36B, 36C
L
36D, 38B, 38C, 38D
XL
40B, 40C, 40D, 42B, 42C
All sizes in inches unless otherwise noted.
Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook
Garment Details: Adjustable Strap
Bra cup construction details: Lightly Lined Cup
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1012501694
UPC: 196988296235
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1 inches length x 11 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
I ordered this bra along with 2 push up bras without the underwire. The newer ones with softer wider bands and push up for support were far more comfortable
Moonshadow
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1 out of 5 stars
2 May, 2026
originally posted on Maidenform
Bad quality
Tearing apart after a month
Emjune
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4 out of 5 stars
30 April, 2026
originally posted on Maidenform
Great
I bought it in a store and loved it so went online and ordered 3 more. Soft and comfy. It holds me in on the sides.
Rzbd
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2 out of 5 stars
19 April, 2026
originally posted on Maidenform
The back side just popped. Material not strong.
Broke! Just snapped! I’ve been wearing it for about three weeks and loved it! Was going to buy another one. I’m not sure if it’s the material or if I need a larger size. It fit well. It didn’t feel too tight and I’ve worn this brand and bra for years. They no longer make the bra I was wearing for years and years. This is the one I found to be the closest to my original.
KLBBB
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5 out of 5 stars
17 April, 2026
originally posted on Maidenform
Love this bra!
This is the only bra I've found that's comfortable, attractive, and has NO gaps. Love the fit and style.
Eliza4
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5 out of 5 stars
1 March, 2026
originally posted on One Hanes Place
Great Bra
I was curious to try this bra, so I added one to my last order. So far, I've been pleased. It's very comfortable and gives me a little extra oomph. I've worn it all day and haven't felt the need to get it off once I got home. The shade I purchased was Vega Violet, although I might go back and also get it in the pink Ballerina Slipper. Check it out!
OHP Shopper
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4 out of 5 stars
17 February, 2026
originally posted on Maidenform
Comfortable
[This review was collected as part of a promotion.] I recieved this free to review. My daughter really likes this bra. It’s comfortable and supportive, and fits her accurately. I did notice that the straps in the back are starting to rip a little, and she’s only wore it a few times. I will include that in pictures.
Shy23
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4 out of 5 stars
12 February, 2026
originally posted on Maidenform
Good for special outfits
[This review was collected as part of a promotion.] The bra material is very soft and the size is on point. It's comfortable enough to wear all day and not to want to rip off as soon as you get home from work. It does have a lot of structure in the cups and slightly more padding than I would typically wear. It definitely has push up, good for certain clothes.
Michele
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5 out of 5 stars
4 February, 2026
originally posted on Maidenform
Takes care of under arm bulge
[This review was collected as part of a promotion.] I enjoyed wearing this bra its very comfortable adds lift and hrld in my side bulge that little spillage it aldo added a lift and smothed under my tshirt with no peek through. I wor this for eight hours straight sodighing into my skinno irrt
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5 out of 5 stars
4 February, 2026
originally posted on Maidenform
Great every day bra
[This review was collected as part of a promotion.] This is a great everyday bra that you can wear with almost anything. I didn't think about it all day... which means it was probably pretty comfortable!!! It is true to size. I really like the quality of the Hanes products.
Bridget
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5 out of 5 stars
4 February, 2026
originally posted on Maidenform
Love
[This review was collected as part of a promotion.] This bra is very comfortable. It has a nice subtle push up that doesn’t go overboard. It’s got a very nice natural finish. The bra is a smooth material and I don’t typically see any harsh edges through my clothing. The fit is great. Definitely true to size. It’s quite supportive and comfortable to wear throughout the day. Definitely recommend!
AlyssaN920
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4 out of 5 stars
31 January, 2026
originally posted on Maidenform
Flattering bra
[This review was collected as part of a promotion.] This comfort push up Underwire Bra from Hanes is comfortable and does fit true to size. It actually does flatter me. I like that is has the wider band around the back and size to help hide any imperfections. The fabric is very soft and non irritating. The back of the straps also unclip so you can cross them over if you want to. I haven't tried wearing it that way for comfort but I'm sure those that like it that way it would work great to have that options. I have washed this many times and it has come out great. The only concern I have and time will tell is it may lose the support on the sides. I have already noticed after wearing it all day that the sides do tend to loosen up.
Gerberbaby72
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5 out of 5 stars
29 January, 2026
originally posted on Maidenform
Great fit, perfect lift and adjustable!
[This review was collected as part of a promotion.] This black comfort push-up bra is the perfect mix of comfort and lift. It gives me just the right amount of push up to make me look fuller without feeling overdone or uncomfortable. The adjustable straps are a must for a great fit, and I love that you can wear it as a regular bra or switch it to a crisscross style, such a versatile, must have feature. Comfortable enough for all-day wear and flattering at the same time.
momontherun68
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3 out of 5 stars
27 January, 2026
originally posted on Maidenform
The comfort push-up bra
[This review was collected as part of a promotion.] Got the chance to try out the Maidenform push-up comfort bra. Has a underwire to help lift and support. The back straps are made to smooth and shape. It’s surprisingly very comfortable. It does run slightly small so size up one size. Comes in many different colors and sizes.
Jess22
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5 out of 5 stars
27 January, 2026
originally posted on Maidenform
Cool and well worth it for all of the ones recieve
[This review was collected as part of a promotion.] this was great and well worked for all of the material was great and it was delivered promptly and well suited to go wouldn't complain for size and quality if the product color was great too and didn't have any issues
abcde
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5 out of 5 stars
26 January, 2026
originally posted on Maidenform
Great lift!
[This review was collected as part of a promotion.] I really love this bra! Its one of the only push up bras that i actually feel comfortable in! The shoulder straps r really comfortable, the "lift" is great! Im definitely going to get a couple more in different colors!
Floorman71
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4 out of 5 stars
26 January, 2026
originally posted on Maidenform
great basic bra
[This review was collected as part of a promotion.] great basic bra i was confuse about material gets lint easy but its comfortable and fits great hooks dont hurt i cant feel them and material is strechable will get in other colors cup size is a little off but still fit
Yenni
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5 out of 5 stars
26 January, 2026
originally posted on Maidenform
I love comfort !
[This review was collected as part of a promotion.] Best bra ever. I’ve been purchasing this style/brand for several years now and I hope these never get discontinued. I may wait for a great sale and stock up just in case. These are supportive and have a wider strap than many others I’ve owned. Look great under clothes!!