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Beauty by Bali Women's Foam Wirefree Bra B540 - 2 of 4Beauty by Bali Women's Foam Wirefree Bra B540 - 3 of 4Beauty by Bali Women's Foam Wirefree Bra B540 - 4 of 4
Beauty by Bali Women's Foam Wirefree Bra B540 - 1 of 4

Beauty by Bali Women's Foam Wirefree Bra B540 - White Dot 36B: Light Lift Push Up, Full Coverage, Adjustable Straps, Back Slimming

2 Questions
$24.99

Band Size36
Cup SizeB

In Stock

Eligible for registries and wish lists

Fit & style

  • All-around comfort
  • Ultra-thin foam cups stretch for fit flexibility
  • 2-play side and back support
  • Wirefree
  • Comfort band gently flexes to move with you

About this item

Fit & style

  • All-around comfort
  • Ultra-thin foam cups stretch for fit flexibility
  • 2-play side and back support
  • Wirefree
  • Comfort band gently flexes to move with you
This Beauty By Bali Wirefree bra (Style #B540) offers you a flexible fit and all-around comfort. With its 2-ply sides and smooth back support, you will move comfortably through your day. Ultra-thin foam cups provide coverage without the bulk. Wireless design and comfort band provides all-around comfort and support. Available in multiple colors and sizes in a gorgeous dot pattern.

Bali/Hanesbrands
Bali Bra Size Chart

Under Bust Measurement: 29-30" 31-32" 33-34" 35-37" 37-39"
Full Bust Measurement: - - - - -
36" 34B - - - -
37" 34C - - - -
38" 34D 36B - - -
39" 34DD 36C - - -
40" 34DDD 36D 38B - -
41" - 36DD 38C - -
42" - 36DDD 38D 40B -
43" - - 38DD 40C -
44" - - 38DDD 40D 42B
45" - - - 40DD 42C
46" - - - 40DDD 42D
47" - - - - 42DD

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 94% Nylon, 6% Spandex
Fabric Name: Knit
Neckline: V Neck
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Support Level: Light Support
Garment Details: Adjustable Strap
Package Quantity: 1
Garment back type: U Back
Shapewear qualities: Back Slimming
Bra cup construction details: Light Lift Push Up, Wireless
Coverage: Full
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 52498401
UPC: 617914446956
Item Number (DPCI): 023-09-4288
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.063 inches length x 7.1654 inches width x 3.1496 inches height
Estimated ship weight: 0.1764 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this a push up bra?

submitted by Evie - 1 year ago
  • A: Not a push up bra. Not even a hold up bra. The padding is minimal and the silhouette is more of a plunge bra.

    submitted byS Nelson - 20 days ago
  • A: Hello Evie! Thank you for your question. The Beauty by Bali Women's Foam Wirefree Bra B540 is a wirefree bra designed for comfort and support, but it is not specifically labeled as a push-up bra. It features foam cups that provide shaping and a smooth look under clothing. If you're looking for a push-up effect, you might want to check the product description or consider other styles designed for enhanced lift.

    submitted byMfg Cust Service - 1 year ago
    Brand expert

Q: DOES THIS BRA HAVE A REMOVABLE CUP?

submitted by Caroline - 1 year ago
  • A: No. The padding is minimal and sewn into the fabric of the overall bra.

    submitted byS Nelson - 20 days ago
  • A: Thank you for reaching out to us, and for your interest in the Beauty by Bali Women's Foam Wirefree Bra (Style B540). This particular bra does not feature removable cups. It is designed with ultra-thin foam cups that are sewn into the bra to provide light support and a smooth, seamless appearance under clothing. The cups are not intended to be removed or replaced. If you are looking for a similar style with removable cups, we recommend trying the Bali Comfort Revolution Easylite Wirefree Bra (Style DF3496). This option offers light support with removable foam cups for added versatility and comfort. We hope this information is helpful! If you have any other questions or need further assistance, please don’t hesitate to contact us.

    submitted byMfg Cust Service - 1 year ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This bra has garnered mixed feedback from guests, with many praising its comfort and support, especially for those seeking wire-free options. The soft material and wide straps are frequently highlighted as key features, making it suitable for all-day wear. However, some guests have reported sizing issues and concerns about durability. Overall, it offers a blend of comfort and style, making it a great choice for everyday use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 765 reviews
    comfort: 4.27 out of 5
    sizing: true to size
    value: 4 out of 5
    74% would recommend
    220 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 July, 2026Verified purchase

    Fabric at band bunches, no support

    Due to a medical condition I try to avoid bras with underwire and have been striking out with Target’s selection including this bra. The cups offered no support and pulled down and bunched with the fabric from the band. This bra was comfortable for the first 30 minutes and was unwearable after that. A complete waste of money.,
    S Nelson
    comfort: 1 out of 5
    sizing: too big
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 July, 2026Verified purchase

    (no review title)

    I ordered a 42B not 40 c very unhappy.
    sizing: too big
    Did you find this review helpful?
    5 out of 5 stars
    11 June, 2026Verified purchase

    (no review title)

    Bra a good fit. Simple to use their sizing chart. Delivery of item was on time and with quality of item good. GOOD service.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    8 June, 2026

    Bali Bra

    Didn't fit; wrong sizes
    Scootmama14
    sizing: too small
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 May, 2026Verified purchase

    Dont even try it!

    The worst bra I have probably ever tried on. I put it on and immediately laughed, sizing is off and it gave me cone boobies and I didn’t even fill out the cup
    Shanna
    comfort: 1 out of 5
    sizing: too big
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    17 May, 2026Verified purchase

    (no review title)

    band fit well but cups felt like torpedos.
    Aphips
    comfort: 3 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2026Verified purchase

    (no review title)

    Bra did not fit well at all when trying to cross the straps.
    Kathy
    comfort: 2 out of 5
    sizing: too small
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    27 April, 2026Verified purchase

    Flimsy after a few wears

    The material quickly became very flimsy and not at all supportive after only a few days of wear. The band became so lose it felt like I wasn’t wearing a bra (not in a good way) and provided zero support. It was properly fitting on the loosest setting when I initially bought it.
    Chloe
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    13 April, 2026Verified purchase

    (no review title)

    been buying these bras for years. very satisfied with them
    denise
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 March, 2026Verified purchase

    Poorly Made

    Tore up in the wash after one wash. Very cheaply made.
    Maddie
    comfort: 4 out of 5
    sizing: true to size
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2026Verified purchase

    My favorite brand

    This is my favorite brand of bra. I have a few already. And will continue purchasing these. They are so comfortable and fit perfect. They given a great amount of support. The material is very soft. I definitely recommend. I love how there is no wires either.
    Junie G
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 February, 2026Verified purchase

    (no review title)

    Shapes very naturally
    Sandra
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    22 January, 2026Verified purchase

    (no review title)

    The bra itself is made very poorly. Target was great
    Dene
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 January, 2026Verified purchase

    not a fit for me. not true to size.

    Does not fit well. makes my arms and back hurt. no support. not good.
    April
    comfort: 1 out of 5
    sizing: too big
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 January, 2026Verified purchase

    (no review title)

    Comfortable & fits well
    Dava
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 January, 2026Verified purchase

    (no review title)

    Very soft and extremely comfortable!
    Just a simple girl
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026Verified purchase

    Bra

    Best bra you’ll ever buy you don’t even feel like you have a bra on hundred percent support no wires
    Me
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 December, 2025Verified purchase

    (no review title)

    Fits beautifully, and quite comfortable
    Lydia
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 December, 2025Verified purchase

    (no review title)

    a perfect fit.
    Shoa
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2025

    Comfy

    Very comfortable bra, no wiring, and has great support!
    P
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

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