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ROTH ID TAG Emergency Identification Kit - Black/Silver/Red - 2pk - 2 of 4ROTH ID TAG Emergency Identification Kit - Black/Silver/Red - 2pk - 3 of 4ROTH ID TAG Emergency Identification Kit - Black/Silver/Red - 2pk - 4 of 4
ROTH ID TAG Emergency Identification Kit - Black/Silver/Red - 2pk - 1 of 4

ROTH ID TAG Emergency Identification Kit - Black/Silver/Red - 2pk

4 Questions
$19.99

In Stock

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About this item

Highlights

  • First Responder Recommended: The easy-to-use, highly visible design makes it easy for first responders & law enforcement to send your child’s information with them, without slowing down their emergency response time.
  • Trusted by Parents: The 3-step application ensures any parent or guardian can easily customize and install the tag for their child. The patent-pending design keeps the child’s information private until removed by a first responder, ensuring information is only revealed by those who need to see it.
  • CPST Approved & Safe for Car Seats: Invented by a child passenger safety technician, the ROTH ID TAG is safe to use on car seats and booster seats. Be sure not to cover any manufacturer labels already on the car seat.
  • Keeps Families Connected: Your child’s information stays with them from the accident scene, to the EMS transport, to the hospital. They are never separated from their identity, and the three emergency contacts can be reached to have family waiting for them before they even arrive at the hospital.
  • Made in the USA & Woman-Owned: ROTH ID TAG is a woman-owned company and our tags are proudly made and shipped in the USA.

Description

When arriving to a vehicle accident, it’s not rare for first responders to find children in unthinkable situations with no name, no medical information, and no emergency contacts. ROTH ID TAG gives first responders immediate access to critical information, potentially saving lives when every second counts. The tag includes an area on the back for parents to write emergency information and then affix to the child’s car seat. In the event of an emergency, the ROTH ID TAG quickly removes from the seat and is immediately used as an emergency ID wristband by first responders. This reduces the risk of misinformation or loss of information in chaotic emergency situations.
Dimensions (Overall): 9.65 Inches (H) x 3.94 Inches (W) x .01 Inches (D)
Weight: .06 Pounds
Suggested Age: All Ages
Industry or Government Certifications: No Certifications
Compatible With: Most Strollers, Most Baby Car Seats, Most Booster Seats
Material: Veneer
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
TCIN: 94332428
UPC: 198168861493
Item Number (DPCI): 030-04-0713
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 9.96 inches length x 4.01 inches width x 0.74 inches height
Estimated ship weight: 0.12 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Just how is the information "kept private" and "revealed only by those who need to see it" like you claim? It looks like anyone who does NOT need to reveal the information can do so.

submitted by jshopper - 1 month ago

Q: What do I put on the info line?

submitted by Ash - 1 year ago

  • A: For the info line, feel free to include any additional information about the child that you think may be important in an emergency. You can also leave this line blank if it's not applicable!

    submitted byCallieB - 1 year ago

Q: Is it removable to use on another carseat?

submitted by Livisgrammy - 1 year ago

  • A: No it is not. The tag is designed with special adhesive to ensure that it remains intact & the child's information stays hidden until it is needed in an emergency situation!

    submitted byCallie Bell - 1 year ago

Q: Are these removable for when I pass a car seat down to a sibling? I’d like to be able to remove and place a new tag in that scenario.

submitted by Totmama - 1 year ago

  • A: The adhesive is designed to not be removed, except in an emergency situation. We do not recommend you remove the tag to transfer to another seat.

    submitted byCallieB - 1 year ago
See all questions (4)

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4.9 out of 5 stars with 501 reviews
ease of installation: 5 out of 5
ease of use: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
3 recommendations
5 out of 5 stars
22 October, 2026Verified purchase

(no review title)

Absolutely love this idea and I’m at peace knowing my child’s info is with her every time she’s in her car seats
Courtney
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2026Verified purchase

Peace of mind in case of an emergency

Love this product! It is something that you hope to never need but would be very thankful to have if you did. Knowing that important info is easily accessible in case of an emergency definitely provides some peace of mind.
JMR
durable: 5 out of 5
ease of cleaning: 5 out of 5
ease of installation: 5 out of 5
ease of use: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2026Verified purchase

Must have

Puts your mind at ease in case of emergency or an accident.
Misstinabee
durable: 5 out of 5
ease of cleaning: 5 out of 5
ease of installation: 5 out of 5
ease of use: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2026Verified purchase

BETTER SAFE THAN SORRY

We never want to think about getting in an accident where we cannot give emergency personnel our kids information… but this gives me, as a mom of 3, serious peace of mind! This is my new go-to baby shower gift!!’
ease of installation: 5 out of 5
ease of use: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
2 April, 2026
originally posted on ROTH ID TAG, LLC
Image

Very useful

[This review was collected as part of a promotion.] Very useful for parents. Stands out on the car seat. Bright colors and easy identify. Easy to write on and helpful for parents. Durable ID tag that lasts.
MarissaV
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
7 months ago
Did you find this review helpful?
3 out of 5 stars
9 March, 2026
originally posted on ROTH ID TAG, LLC
Image

Amazing idea

This was my second purchase because we bought a new seat. When I was filling out the emergency band, it has wording in the whole area that is to be filled out. That makes it a little hard to write in all of the information to be legible. The first kit I bought was not like this one.
SRP781
From ROTH ID TAG team
Thank you so much for leaving us a review! We have recently updated the print on our tags to include Spanish and French directions as well, as we greatly expand our reach! If using a fine point sharpie, when writing over the light grey directions, your writing will still be perfectly legible!
8 months ago
2 guests found this review helpful. Did you?
5 out of 5 stars
2 March, 2026
originally posted on ROTH ID TAG, LLC
Image

You need it! Safety first!

[This review was collected as part of a promotion.] This was super easy to set up, doesn’t peel or come off. Sticks great! Very affordable and works with any carseat! Great to have for emergency purposes.
AmberT
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
8 months ago
1 guest found this review helpful. Did you?
5 out of 5 stars
1 March, 2026
originally posted on ROTH ID TAG, LLC
Image

Catholic Baptism Gift at St Edwards Ashland

I think this is an awesome idea. You turned something that happened to your sister's kids into something that will save future kids from having to go through the same situation. I bought these as a gift for a Catholic Family who was having their child baptized at St Edwards Church in Ashland. I thought it a great way to help them think about the safety of their new young one and welcome the young couple. It has opened some wonderful conversations, and they said they are going to pay my kindness forward. In God we Trust!
Rosewood
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs! We greatly appreciate your support in keeping families connected in emergencies!
8 months ago
3 guests found this review helpful. Did you?
5 out of 5 stars
7 February, 2026
originally posted on ROTH ID TAG, LLC
Image

Really Good

[This review was collected as part of a promotion.] It’s Good to know what’s to Good or bad in the house, especially when we have kids ! I put them in place they can’t touch or go near. I hghly recommend it
Johanna R
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
8 months ago
Did you find this review helpful?
5 out of 5 stars
8 December, 2025
originally posted on ROTH ID TAG, LLC
Image

Nice

[This review was collected as part of a promotion.] it can be very useful to some people me personally wouldnt use it but overall great product. everything came in right and came in pretty quick too.
johnyp77_9745
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
8 months ago
Did you find this review helpful?
4 out of 5 stars
5 November, 2025
originally posted on ROTH ID TAG, LLC
Image

Simple and straightforward

Easy to use and place. Only downside is it is a little hard to read with grey text taking up most of the lines where information is written.
Tiffany S
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs! Thank you for the feedback also!
11 months ago
1 guest found this review helpful. Did you?
5 out of 5 stars
5 October, 2025
originally posted on ROTH ID TAG, LLC
Image

A most for all kids car seats and booster seats!

The Roth tags are a genius product that may never need to be used but having it gives such peace of mind if there ever was an accident, knowing that the kids be taken care of quickly! I think everyone should have these on their kids car seats and booster seats. They are well worth the money. I would highly recommend them!
Peace of mind
1 guest found this review helpful. Did you?
5 out of 5 stars
23 July, 2025
originally posted on ROTH ID TAG, LLC
Image

Hope I never need it, glad it's there just in case

Wonderful product, easy to use with explicit instructions!
Rachael
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
1 year ago
3 guests found this review helpful. Did you?
5 out of 5 stars
2 July, 2025
originally posted on ROTH ID TAG, LLC
Image

Puts a mother’s heart at ease!

[This review was collected as part of a promotion.] This puts my mind at ease knowing if something happened to me during a car accident, but kids would be taken care of! The info is all under the tag and it stays on the car seat! How convenient is that!
cindersbaby_9322
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
1 year ago
2 guests found this review helpful. Did you?
4 out of 5 stars
29 June, 2025
originally posted on ROTH ID TAG, LLC
Image

Happy with my purchase!

These are amazing! Fit perfectly on my car seats (Nuna and Graco). My only suggestion is for the company to remove the text that appears on the line you write your child’s info. It is difficult to read what you write.
nikkinikki
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs and appreciate the feedback!
1 year ago
3 guests found this review helpful. Did you?
5 out of 5 stars
28 June, 2025
originally posted on ROTH ID TAG, LLC
Image

Good

[This review was collected as part of a promotion.] These are incredible! Knowing that if anything happens first responders can find the information they need on these tags is super comforting and just gives you peace of mind!
vanessam480_800
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
1 year ago
1 guest found this review helpful. Did you?
5 out of 5 stars
16 June, 2025
originally posted on ROTH ID TAG, LLC
Image

Excellent gift for new parents

I got these to give as baby shower gifts for upcoming arrivals
Claz
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
1 year ago
Did you find this review helpful?
5 out of 5 stars
16 June, 2025
originally posted on ROTH ID TAG, LLC
Image

Best on the market by far

I bought this after searching for a while and not finding any in the UK that I was happy with. Honestly the best on the market. It’s such a shame it’s not more known about. Easy to use, keeps your information safe and secure and most importantly if anything were to happen you know that your little one is going to have the information to hand when needed. Honestly just to know it’s there and to hope it’s never used is peace of mind.
Rainbowlvb
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
1 year ago
1 guest found this review helpful. Did you?
5 out of 5 stars
7 June, 2025
originally posted on ROTH ID TAG, LLC
Image

Easy to set up and useful.

[This review was collected as part of a promotion.] Great item! Easy to set up. I hope I never need it but if I will have peace of mind. It’s easily identifiable for emergency workers, and will help a lot.
muiv_5903
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
1 year ago
Did you find this review helpful?
5 out of 5 stars
5 June, 2025
originally posted on ROTH ID TAG, LLC
Image

Life saver for children

This is the second set that I have bought. I took my van and showed these to my fire station to educate them about this wonderful product. They were thankful to hear about this product and took pictures. Thank you for a great life saving idea.
Mimi11
From ROTH ID TAG team
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs and thank you for spreading the word!
1 year ago
Did you find this review helpful?

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