Sponsored
ROTH ID TAG Emergency Identification Kit - Black/Silver/Red - 2pk
$19.99
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- EASILY DETECTED: Reflective material made to be highly visible in the midst of chaotic emergency situations.
- DURABLE: Waterproof, heat and UV resistant, adheres to almost any hard surface.
- PRIVATE: Easily detaches from the car seat, ensuring information is only revealed by those who need to see it.
- PATENT PENDING: The ROTH ID TAG™ removable strip can be detached from the tag and used as an emergency medical wristband by first responders.
- SIMPLE & EFFECTIVE: The 3-step application and patent-pending design ensures any parent or guardian can easily install while emergency personnel can quickly acquire the critical information they need.
Description
The ROTH ID TAG™ is a game-changer in child passenger safety. This innovative system gives first responders immediate access to critical information, potentially saving lives when every second counts. The tag includes an area on the back for users to write emergency information, and then affix to the child passenger seat. In the event of an emergency, the ROTH ID TAG™ removable strip can be detached from the tag and used as an emergency medical wristband by first responders. This reduces the risk of misinformation or loss of information in chaotic emergency situations.
Dimensions (Overall): 9.65 Inches (H) x 3.94 Inches (W) x .01 Inches (D)
Weight: .06 Pounds
Industry or Government Certifications: No Certifications
Compatible With: Most Strollers, Most Baby Car Seats, Most Booster Seats
Material: Veneer
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
TCIN: 94332428
UPC: 198168861493
Item Number (DPCI): 030-04-0713
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.7 inches length x 4.1 inches width x 0.2 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What do I put on the info line?
submitted by Ash - 6 months ago
A: For the info line, feel free to include any additional information about the child that you think may be important in an emergency. You can also leave this line blank if it's not applicable!
submitted byCallieB - 6 months ago
Q: Is it removable to use on another carseat?
submitted by Livisgrammy - 7 months ago
A: No it is not. The tag is designed with special adhesive to ensure that it remains intact & the child's information stays hidden until it is needed in an emergency situation!
submitted byCallie Bell - 7 months ago
Q: Are these removable for when I pass a car seat down to a sibling? I’d like to be able to remove and place a new tag in that scenario.
submitted by Totmama - 7 months ago
A: The adhesive is designed to not be removed, except in an emergency situation. We do not recommend you remove the tag to transfer to another seat.
submitted byCallieB - 6 months ago
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5 out of 5 stars with 1 ratings
Related Categories
4.9 out of 5 stars with 483 reviews
4 out of 5 stars
5 November, 2025
originally posted on ROTH ID TAG, LLC
Simple and straightforward
Easy to use and place. Only downside is it is a little hard to read with grey text taking up most of the lines where information is written.
1 reply from ROTH ID TAG team - 16 days ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs! Thank you for the feedback also!
5 out of 5 stars
5 October, 2025
originally posted on ROTH ID TAG, LLC
A most for all kids car seats and booster seats!
The Roth tags are a genius product that may never need to be used but having it gives such peace of mind if there ever was an accident, knowing that the kids be taken care of quickly! I think everyone should have these on their kids car seats and booster seats. They are well worth the money. I would highly recommend them!
5 out of 5 stars
23 July, 2025
originally posted on ROTH ID TAG, LLC
Hope I never need it, glad it's there just in case
Wonderful product, easy to use with explicit instructions!
1 reply from ROTH ID TAG team - 4 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
2 July, 2025
originally posted on influenster.com
Puts a mother’s heart at ease!
[This review was collected as part of a promotion.] This puts my mind at ease knowing if something happened to me during a car accident, but kids would be taken care of! The info is all under the tag and it stays on the car seat! How convenient is that!
1 reply from ROTH ID TAG team - 5 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
4 out of 5 stars
29 June, 2025
originally posted on ROTH ID TAG, LLC
Happy with my purchase!
These are amazing! Fit perfectly on my car seats (Nuna and Graco). My only suggestion is for the company to remove the text that appears on the line you write your child’s info. It is difficult to read what you write.
1 reply from ROTH ID TAG team - 5 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs and appreciate the feedback!
5 out of 5 stars
28 June, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] These are incredible! Knowing that if anything happens first responders can find the information they need on these tags is super comforting and just gives you peace of mind!
1 reply from ROTH ID TAG team - 5 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
16 June, 2025
originally posted on ROTH ID TAG, LLC
Excellent gift for new parents
I got these to give as baby shower gifts for upcoming arrivals
1 reply from ROTH ID TAG team - 5 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
16 June, 2025
originally posted on ROTH ID TAG, LLC
Best on the market by far
I bought this after searching for a while and not finding any in the UK that I was happy with. Honestly the best on the market. It’s such a shame it’s not more known about. Easy to use, keeps your information safe and secure and most importantly if anything were to happen you know that your little one is going to have the information to hand when needed. Honestly just to know it’s there and to hope it’s never used is peace of mind.
1 reply from ROTH ID TAG team - 6 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
7 June, 2025
originally posted on influenster.com
Easy to set up and useful.
[This review was collected as part of a promotion.] Great item! Easy to set up. I hope I never need it but if I will have peace of mind. It’s easily identifiable for emergency workers, and will help a lot.
1 reply from ROTH ID TAG team - 6 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
5 June, 2025
originally posted on ROTH ID TAG, LLC
Life saver for children
This is the second set that I have bought. I took my van and showed these to my fire station to educate them about this wonderful product. They were thankful to hear about this product and took pictures. Thank you for a great life saving idea.
1 reply from ROTH ID TAG team - 6 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs and thank you for spreading the word!
5 out of 5 stars
4 June, 2025
originally posted on ROTH ID TAG, LLC
Great idea to have these!
I LOVE these They're so easy to use, just write down your information & stick on your child's car seat. They even come with stickers to let emergency responders know to check the tags & you can get stickers to put on your window as well. I pray everyday that we will never have to use it, but I'm glad it's there in case there ever is of an emergency.
1 reply from ROTH ID TAG team - 6 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
29 May, 2025
originally posted on influenster.com
Needed
[This review was collected as part of a promotion.] In my opinion, this is an essential item that should be included on every registry. It’s simple to set up, fill out, and register. Knowing that, in the event of a car accident, my child’s emergency contacts would be notified provides me with invaluable peace of mind. I highly recommend it to any parent or caregiver.
1 reply from ROTH ID TAG team - 6 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
22 May, 2025
originally posted on ROTH ID TAG, LLC
Peace of Mind
A fantastic product, giving a small peace of mind to parents who worry about what would or could happen to their child in the event of the unthinkable.
1 reply from ROTH ID TAG team - 6 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
1 May, 2025
originally posted on influenster.com
Car seats should come with these honestly
[This review was collected as part of a promotion.] Easy to fill out and apply to a car seat, stroller, or wagon! Sticker has been through a lot and is still holding on tight! Gives you a bit of your mind back incase of an emergency!
1 reply from ROTH ID TAG team - 7 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
1 May, 2025
originally posted on ROTH ID TAG, LLC
Great Idea
Easy to apply. Hope it never gets used. Bought 2 for my kids to use on my grandkids seats.
1 reply from ROTH ID TAG team - 7 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
28 April, 2025
originally posted on influenster.com
For the safety conscious!
[This review was collected as part of a promotion.] The ROTH ID TAG Original Kit is a practical, durable solution for emergency preparedness, especially for kids in car seats. The reflective, waterproof tags are easy to attach, with a removable strip for a medical wristband. The kit includes two tags, two single tags, four emergency contact cards, a brochure, and a memorial card. It’s a solid choice for parents wanting peace of mind, though I’d love to know how the ink and adhesive hold up long-term. Highly recommend for safety conscious caregivers!
1 reply from ROTH ID TAG team - 7 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
26 April, 2025
originally posted on ROTH ID TAG, LLC
(no review title)
I bought this for my adult children who are expecting a baby. They are thrilled to know that there’s a safety net in the event of an emergency.
1 reply from ROTH ID TAG team - 7 months ago
Thank you so much for leaving us a review!
5 out of 5 stars
23 April, 2025
originally posted on influenster.com
An essential for parents
[This review was collected as part of a promotion.] This product is exactly what I needed as a mom. Having piece of mind that the contact information is on my child’s car seat is really great. The packing was easy to open and it was easy to apply to my toddlers car seat as well. I would recommend this to anybody with small children as I feel it’s an essential at this point.
1 reply from ROTH ID TAG team - 7 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
22 April, 2025
originally posted on influenster.com
This works perfect! Exactly as advertised.
[This review was collected as part of a promotion.] This Roth ID tag is perfect. We just recently had a child in late 2024 so this has been a perfect item to add to her car seat. It has helped to ease any worry that we may have if she were to leave our sight.
1 reply from ROTH ID TAG team - 7 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!
5 out of 5 stars
21 April, 2025
originally posted on influenster.com
Awesome
[This review was collected as part of a promotion.] Gave these to my kids who have my granddaughter and live in kentucky. These work great for her car seat. I left one here in Florida with me.So when I get a new car seat I can use it
1 reply from ROTH ID TAG team - 8 months ago
Thank you so much for leaving us a review! We are so glad you are happy with your ROTH ID TAGs!