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Soap Opera - by Alecia Swasy (Paperback)

Name: Soap Opera - by Alecia Swasy (Paperback)
Brand: Simon & Schuster
SKU: 1011486646
Price: 16.99 USD
Availability: InStock

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Details

Highlights

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.
About the Author: Alecia Swasy is a former staff reporter for The Wall Street Journal.
400 Pages
Business & Economics, Corporate & Business History

Description

About the Book

Investigative reporter Alecia Swasy reveals the chilling truth about Procter & Gamble--the company that produces Tide, Crest, Pringles, Pampers, and a host of other popular products. From offices run with obsessive control to tales of extraordinary marketing arrogance, Swasy paints the picture of a cutthroat company. "Explosive".-- Fortune.

Book Synopsis

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.

Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."

About the Author

Alecia Swasy is a former staff reporter for The Wall Street Journal.

Specifications

Dimensions (Overall): 8.72 Inches (H) x 5.64 Inches (W) x .99 Inches (D)

Weight: 1.17 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 400

Genre: Business & Economics

Sub-Genre: Corporate & Business History

Publisher: Simon & Schuster

Theme: General

Format: Paperback

Author: Alecia Swasy

Language: English

Street Date: September 1, 1994

TCIN: 1011486646

UPC: 9780671897819

Item Number (DPCI): 247-02-9566

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.99 inches length x 5.64 inches width x 8.72 inches height

Estimated ship weight: 1.17 pounds

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