Solar Coaster - by Jared Schoch (Hardcover)

Book Synopsis

SOLAR COASTER is a business memoir offering a rare insider's perspective on the US solar industry's evolution, its political challenges, and the author's personal triumphs. Interwoven with spiritual realizations and a message of resilience, this book is for readers seeking inspiration, business and industry insight, and a deeper understanding of how soul-based leadership can guide professional success.

SOLAR COASTER is the untold story of the US solar industry--told through the eyes of a leader who rode its wild highs and crushing lows for nearly two decades. From boardrooms to backroads, Jared Schoch reveals the inside battles over clean energy, the political storms that shaped an industry, and the personal journey that transformed his life.

This is more than a business memoir; it's a story of soul, fortitude, and purpose--how spiritual clarity guided bold decisions and sustained hope through chaos. Whether you're an entrepreneur, a believer, or simply curious about the future of energy, Solar Coaster will inspire you to find light in the darkest turns.

Review Quotes

"SOLAR COASTER is a fascinating look at one of the most dynamic industries of our time--and a reminder that how you ride the highs and lows matters just as much as where you land. Guided by his spiritual compass and the superb instincts of his wife, Jared reflects on a career defined not just by tenacity and persistence, but by a deep belief that conscious, soul-led leadership is the only kind worth practicing. Part industry memoir, part personal philosophy, this is a book for anyone who wants to succeed without losing themselves along the way."--Britta von Oesen, managing director, co-head Energy Transformation Group

"The solar coaster is real and Jared's depiction of it is spot on. I have been riding it, much of it with Jared, for the last fifteen years. Success in an industry this volatile isn't about luck but a deeper grounding--it requires a level of belief and clarity that only comes from leading with soul."--Salar Naini, president, TurningPoint Energy

"SOLAR COASTER is a rare business story that pays attention to the soul. Jared Schoch reminds us that behind every career is a deeper calling--and that the most meaningful success comes when we learn to follow it."--Michael Havercamp, director of Spiritual Formation--Africa, Young Life

"Integrating spiritual growth into purposeful, soul-driven business leadership, Jared Schoch credits his Jesuit education--analytical thinking, ethical discernment, and service to others--as a north star for navigating a volatile high stakes industry while maintaining personal integrity. This book offers inspiration and invaluable practical wisdom to all who aspire to balanced and successful leadership."--John J. Cecero, SJ, vice president for Mission Integration and Ministry, Fordham University