Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.When customers complain, employees respond.
Author(s): John Goodman
288 Pages
Business & Economics, Customer Relations
Description
About the Book
Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.
Book Synopsis
Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.
When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty.
Strategic Customer Service is a data-packed roadmap that shows you how. This invaluable resource distills decades of research on the impact of great versus mediocre service. Complete guidelines and case studies explain how to:
Gather and analyze customer feedback
Empower employees to fix problems
Track your impact on revenue
Generate sensational word of mouth
Tap opportunities to cross-sell and up-sell
Strategic Customer Service draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach you how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.
Why settle for passive service? Make a business case for ramping up operations--and get the tools for making it pay off. Transform customer service into a strategic function, and reap benefits far exceeding investments.
Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .72 Inches (D)
Weight: .78 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 288
Genre: Business & Economics
Sub-Genre: Customer Relations
Publisher: Amacom
Format: Paperback
Author: John Goodman
Language: English
Street Date: December 17, 2024
TCIN: 92328404
UPC: 9781400252879
Item Number (DPCI): 247-33-2296
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.72 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.78 pounds
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