The Algorithmic Shopper - by Paul F Accornero (Hardcover)

Book Synopsis

You can't separate marketing, product, and AI anymore. This guide will help you win the next era.

Marketing is a trillion-dollar ecosystem based on human psychology--and it is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents--dispassionate digital proxies with perfect memories, programmed to act in their users' best interests--are taking over the work of shopping, creating a fundamental separation between the shopper and the human consumer.

A new era, dominated by shoppers with no insecurities and no heartstrings to tug, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better--through a superior product, a more transparent supply chain, and cleaner, more accessible data. The challenge is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and see the world through the cold, perfectly-rational lens of an AI agent.

Author Paul F. Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs to sales and marketing professionals to C-suite leaders. Those who grasp our new reality will not merely survive the disruption--they will define the future of commerce.

Review Quotes

"If you're accountable for growth, you should definitely read this book. The next competitive advantage won't belong to the company that knows its customers best. It will belong to the one that understands the machine choosing for them. This is the practical playbook for rebuilding strategy, operating models and leadership mindset for an economy where AI agents optimize every transaction. The leaders who read it now will learn how to set the rules."
--Massimo Garavaglia, CEO of Irca Group, a CVC company

"The Algorithmic Shopper is a bold and timely book that makes the compelling case that AI is separating the consumer from the shopper--and, in doing so, rewriting the rules of commerce. Paul Accornero offers leaders a practical roadmap for navigating the new realities of commerce and building brands that can win both human loyalty and algorithmic choice. This is a provocative and essential book for anyone seeking to understand and take advantage of the next great revolution in strategy and marketing."
--Costas Markides, professor of Strategy and Entrepreneurship at London Business School

About the Author

Paul F. Accornero is the Founder of The AI Praxis. Throughout his career, he has been at the leading edge of profound organizational and digital transformations for some of the world's largest consumer goods companies and most iconic brands. A graduate of the University of Queensland, he completed his postgraduate business studies at Harvard Business School, with a focus on disruptive strategy.