The Direct Mail Revolution - by Robert W Bly (Paperback)

About the Book

In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business.

Book Synopsis

BOOST YOUR BUSINESS WITH DIRECT MAIL

Think direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you're new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.

Learn how to:

• Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
• Increase response rates with the six characteristics of irresistible offers
• Track and test the key ingredients of your direct-mail campaign
• Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
• Gain leads and sales with the "magic words" of direct-response copy
• Avoid the most common "snail mail" mistakes that will get your marketing ignored

Plus, receive Bly's very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you've been hoping for.

From the Back Cover

BOOST YOUR BUSINESS WITH DIRECT MAIL

Think direct-mail marketing is a thing of the past? Think again. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares groundbreaking strategies that will transform your business, win you more customers, and earn more profits. Whether you're new to direct mail or you've had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.

Learn how to:

• Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
• Increase response rates with the six characteristics of irresistible offers
• Track and test the key ingredients of your direct-mail campaign
• Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
• Gain leads and sales with the "magic words" of direct-response copy
• Avoid the most common "snail mail" mistakes that will get your marketing ignored

Plus, receive Bly's very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you've been hoping for.

About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.