The Style Formula - by Aricia Symes (Paperback)

About the Book

If you've ever stood in front of a closet full of clothes and felt like you have no great outfits, you are not alone. In The Style Formula, Aricia Symes lays out her secrets to successful styling.

Book Synopsis

2025 Global Book Awards Silver Medalist in Health, Fitness and Dieting

In this book, Aricia Symes, founder and master stylist of Unfoldid, sets out an objective, fact-based approach to styling that any person can use. Whether you're preparing for a red-carpet event or to take your kids to the playground, Aricia's Style Formula will help you get dressed with ease and in a way that makes you feel your most confident. This isn't a rule book of "do's" and "don'ts," but an actionable guide to unlocking your personal Style Identity.

With Aricia's foundational formula, you will be able to:

• Pick clothes that highlight the areas you choose.
• Build a functional wardrobe that contains only pieces that work for your body and lifestyle.
• Take pieces from your wardrobe and put them together to create outfits for any occasion.
• Embrace the creative side of styling to craft looks you love.
• Get in touch with your personal sense of style--what makes what you wear uniquely you.

The Style Formula: The Art and Science of What to Wear will reshape the way you think about getting dressed, giving you the tools you need to transform your look in the way you want--without having to invest in a whole new wardrobe. The secret lies in the science of style.

Review Quotes

"Aricia Symes nails the current realities of navigating fashion, especially while balancing the pressure of fast trends and how to approach building a timeless wardrobe. Aricia's passion and technique in understanding style and all the variables that make each person's unique Style ID make this a must read."
-- Lucia Budwick
Chief of Staff, Coca-Cola Northeast

"The Style Formula is so much more than a 'how-to guide.' Symes cracks the code, taking the emotion and mystery out of dressing with success each day. With proven strategies and science-based facts mixed with tender stories of challenging moments in her own life as well as her clients, Symes shows us anyone can learn to balance their assets with their challenges to find a winning style!"
-- Pam Lynch
Former SVP at Tommy Hilfiger and former SVP at Polo Ralph Lauren

"The way we dress and what we wear in public has evolved. In The Style Formula, Aricia Symes describes how to understand our body type so we are equipped to navigate our wardrobes with confidence. This book is the road map to bespoke personal style!"
-- Jill Palese
Founder, Call To Action(R); Clothing Designer, Jones New York, Lands' End, Gottex, New Balance

"As a former New England Patriots cheerleader and salon owner, I'm no stranger to juggling multiple roles--from making promotional appearances to working behind the scenes at fashion shows and events. With years of experience both in front of and behind the camera, I know firsthand how challenging it can be to manage teams, balance responsibilities, and maintain a polished look through it all. Aricia Symes's The Style Formula is an invaluable resource for expert styling advice, practical outfit ideas, and the overall organization needed to help you look and feel your best in every situation."
-- April Lyn Graffeo
Former Patriots Cheerleader, Salon Owner, and Unfoldid client

"Aricia demonstrates style, offering a science-backed approach to building a wardrobe that truly reflects your authentic self...prepare to unfold your Style ID and dress with newfound confidence."
-- Alisa Marks
Executive Fashion Editor at Elle UK, Marie Clare UK, and UK Mirabella

About the Author

ARICIA SYMES is the founder and master stylist of Unfoldid, a Massachusetts-based styling company that provides personal shopping, wardrobe consultation, and closet-editing services to clients around the globe. Over more than a decade, Aricia has finetuned her Style Formula, a practical approach to personal styling that anyone can apply to their life. Today, Aricia works with both individuals and businesses, and she has been hired by brands like Boston Consulting Group, TripAdvisor, and Facebook, to name just a few, to help their employees learn the art and science of style.

Aricia holds a double degree in International Business and Asian Studies from the University of Vermont and an MBA from New York University. She currently lives in the Boston area with her husband, dog, and three children.