Vitamasques Lip Mask - Sugar Cookie - 0.33oz
$4.99
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Guests are saying
This lip mask has garnered positive feedback for its delightful scent, particularly the sweet cookie aroma, and its moisturizing properties that leave lips feeling soft and hydrated. Guests appreciate its longevity, with many noting that it stays effective for hours. However, some concerns have been raised about the packaging, which appears to contain more air than product, leading to disappointment regarding the amount available. Overall, it is a well-loved product that many guests plan to repurchase.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 103 reviews
86% would recommend
29 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2026Verified purchase
Miracle product!
I have chronically dry lips, and this is the only thing that has cured it. I wear it over night and wake up with soft lips, no more cracking or peeling. I’ve tried everything, and this is the only thing that works! Life saver!!
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2026Verified purchase
Love this product
This lip mask is so hydrating and it smells delicious.
3 out of 5 stars
18 August, 2026
(no review title)
I really like the smell of this lip mask! It has a nice sweet cookie scent and feels moisturizing on my lips. The texture is a little different than I expected, though; it feels slightly weird when I press my lips together but minutes later, it does feel a bit hydrating and good. My biggest issue is the packaging: the tube seems like it’s mostly air, and I have to squeeze the middle of it to get the product toward the opening. Overall, I like the product so far, but I wish there was more product and less empty space in the tube.
5 out of 5 stars
15 August, 2026Verified purchase
(no review title)
My favorite. So moisturizing
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2026
new fav lip mask
I love this lip mask I will be buying again 😁 it's hydrating and when I first bought it I applied it and it stayed on for at least 3-4 hours and I mean it it also lasts forever bought it like 2 months ago and it is still like full the photo is what it currently looks like it's also really affordable!!
4 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2026Verified purchase
Smaller size :(
Love this lip balm but they’ve made the tube smaller and cap bigger since I last bought it a month or two ago. Really disappointing. Vitamasques please fix this!
2 out of 5 stars
2 July, 2026
(no review title)
The product itself is good, but I’d be careful if you have sensitive skin. I liked the cooling effect on my lips and the minty smell and I would wear it to bed, however my top lip started getting itchy and these hives appeared. They started to heal once I stopped using the lip balm.
1 reply from Vitamasques Team team - 2 months ago
Hi Ciarra, We’re so sorry to hear about your experience with our Lip Mask. While we’re glad you enjoyed the cooling effect and scent, we understand how concerning it must have been to experience itching. We recommend discontinuing use immediately and gently rinsing your lips with cool water. If symptoms persist or worsen, please consult a medical professional. Everyone’s skin is different, so we recommend patch testing new products, especially if you have sensitive skin. Thank you for sharing your feedback with us, we truly appreciate you giving Vitamasques a try.
3 out of 5 stars
13 June, 2026Verified purchase
New packaging - less product, same price :/
Absolutely love this mask, I’ve bought over 5 tubes however I just got a restock today and found the tube is much smaller and the cap is larger. Same price for less product. Really disappointing especially after buying this so many times :/
1 reply from Vitamasques Team team - 2 months ago
Hi Allie, thank you for sharing your feedback with us, and we’re so happy to hear how much you’ve loved our Lip Mask! We truly appreciate your continued support and understand your concerns about the updated packaging. We recently updated the tube design to help reduce the air gap inside the packaging, which can make the tube appear different in size. Please be assured that this update does not change the amount of lip mask formula or the quality and performance of the product. We appreciate you taking the time to share your thoughts, and we’re grateful to have you as a longtime customer!
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2026Verified purchase
Sweet lips
Really like this lip mask makes my lips feel good and soft smells great too
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2026
Chefs Kiss
This lip balm is amazing. It’s so luxurious and not overly thick on my lips, I hate lip balm that comes off within minutes of being applied and this stays beautifully. I will say even after it’s worn off your lips still have this softness to them even hours after. Price point is perfect and I will definitely be back to buy more !!
5 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2026Verified purchase
Just get it!
The price plus having a Sugar Cookie one was an immediate buy for me. It works good and the scent is a good sugar cookie scent to me. Think I will buy a back up and try a few other scents. Don't know if it is a limited edition scent. You can buy 4 for the price of 1 of some these higher end lip balms.
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2026Verified purchase
(no review title)
I’m shocked at how good this is. I put it on at night and I can still feel it on my lips in the morning. I actually think I’ve noticed a difference in my lips being more moisturized throughout the day too. I haven’t found any other drugstore lip mask that could compare with my current favorite, the laneige one. And for the price, I will confidently be recommending this to all my friends and probably giving it in gifts.
5 out of 5 stars
21 May, 2026Verified purchase
My New Favorite!
I wanted a balm/mask that wasn’t sticky while giving me a sheen, this was that! It is moisturizing with longevity. My lips were cracking and bleeding, but after 2 days they are hydrated!
5 out of 5 stars
Thumbs up graphic, would recommend
16 May, 2026Verified purchase
(no review title)
Best lip mask
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2026Verified purchase
JUST BUY IT!!
LOVE LOVE LOVE !!! The scent, texture and the way it makes my lips feel super hydrated all day! I do have to reapply throughout the day but that’s not a big deal for me. I would love to see more shades with this formula ! plus, it’s super affordable ✨
4 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2026Verified purchase
Happy to try more!
So I’m writing this review to primarily show some colors across retailers, because the colors in retail photos are not super reliable. I tried this brand on a whim, primarily due to ingredient stack and price, and am very happy I did. Once I tried one, I wanted to try others! I like the texture and more sheer colors better than competitors (who have existed longer and are more expensive as well as stickier). I found that even the packaging of the tube itself is far more functional than many brands (gimmicks of metal applicators/weird shapes, too thick to come out consistently with intense focus on finger pressure etc). I’m a design engineer, so form and function matter to me. While I like all of these products, I find the masks and balms are slightly different, but not enough to where you shouldn’t pick based on color you’re after. Both decently last, but the mask lasts longer. They both will transfer on top cups shortly after applying etc. Based on ingredients the balm will absorb into lips more where as the mask will basically sit on lips till transferred off (ingredients might be more effective because in contact with lips with a “cover”). I don’t think you can go wrong with these! The right amount of slip and not sticky! Somewhere better a lip “oil”/gloss and chapstick. A+! My current favorite if I had to pick only one to purchase is the berry mask, followed by the strawberry balm. Watermelon smells the best though! (Most intense/lasting scent), do not taste much from any of them. Photo is on toilet paper to try to give most honest colors, but the lighting is slightly warm. I squeezed a bit out and then dragged part of it forward so you can see the sheerness/colorfastness. Hope this helps!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 May, 2026Verified purchase
Empty tube of overpriced vaseline
Tube is basically empty and the product itself is very sticky and has a strong petroleum smell. The mint scent doesn’t come through until about 5 minutes on, and the formula dries out the lips.
5 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2026Verified purchase
Super nourishing and gorgeous shine
Hydrating, shine
1 out of 5 stars
29 April, 2026
Chemicals
Natural no harsh chemicals ?????? I don't think so.....🤔
1 reply from Vitamasques Team team - 4 months ago
Hi there, Thank you for taking the time to share your feedback, we really appreciate it. Our Vitamasques Lip Mask is formulated with a combination of skin-conditioning ingredients such as plant-based oils and butters, hyaluronic acid, and peptides to help hydrate and soften the lips. We want to be clear that all Vitamasques products are developed in line with strict cosmetic safety regulations, and every ingredient we use is carefully reviewed and approved for safe use in skincare. We appreciate you bringing up your thoughts, it helps us ensure we continue communicating our formulations as clearly as possible.
3 out of 5 stars
24 April, 2026Verified purchase
They made the packaging smaller
I have owned two of these Vitamasques lip masks in the past and I love them and I love the formula however, they have made the packaging significantly smaller, and you are getting less product in my opinion I feel like there’s definitely more air in the tube as well