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$22When purchased online
About this item
At a glance
Clean
Cruelty Free
Plant Based
Vegan
Sensitive Skin
Oily Skin
Dry Skin
Combination Skin
Normal Skin
Highlights
- Liquid multi-action concealer
- Buildable full coverage to correct and conceal
- Ultra-light, creamy texture blends with ease
- Seamlessly covers blemishes, corrects dark spots, and promotes long-term skin health
- Hydrate and rejuvenates skin
- Enriched with plant-based ingredients like Organic Pomegranate Oil, Organic Olive Oil, and Organic Castor Seed Oil
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Specifications
Suggested Age: 10 Years and Up
Health Facts: Sulfate-Free, Sodium Laureth Sulfate-Free, Contains Castor Oil, Vegan, Non-Toxic, Paraben-Free, Aluminum-Free, No Fragrance Added, Phthalate-Free, Mineral Oil-Free, Propylene Glycol-Free, Petroleum-Free
Color Finish: Satin
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: Fair
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing, Color Correction, Smoothing
Industry or Government Certifications: EWG Verified
Recommended Skin Type: Sensitive, Dry, Oily, Normal, Combination
Net weight: .3 Ounces
Features: Lightweight, Blendable
TCIN: 50592378
UPC: 866606000000
Item Number (DPCI): 052-00-0422
Origin: Made in the USA or Imported
Description
Correct, perfect, and rejuvenate your skin with Well People’s Bio Correct Concealer. This full-coverage concealer has a light-as-air, creamy formula that smoothly blends and conceals imperfections. You’ll create a flawless canvas as you reap the skin benefits of Pomegranate Oil, Olive Oil, and Castor Seed Oil—the formula’s plant-based ingredients that work to hydrate, nourish, and refresh your complexion.
Why Well People loves it:
• Buildable full coverage to correct and conceal
• Ultra-light, creamy texture blends with ease
• Hydrate and rejuvenates skin
• Enriched with plant-based ingredients like Pomegranate Oil, Olive Oil, and Castor Seed Oil
Plant-Powered Ingredients:
• Organic Pomegranate Oil: Hydrates skin
• Organic Olive Oil: Rich in Vitamins A, D, E, and K, this powerful humectant helps skin retain vital moisture
• Organic Castor Seed Oil: Rich in essential fatty acids that help condition and replenish skin
Shades:
• 1C - Very fair with pink undertone
• 2W - Fair with yellow undertone
• 3N - Fair with neutral peach undertone
• 4W - Light with soft golden undertone
• 5N - Light with neutral peach undertone
• 6W - Light with olive undertone
• 7C - Light Medium with cool neutral undertone
• 8W - Medium with golden undertone
• 9N - Medium with neutral undertone
• 10W - Medium with olive undertone
• 11N - Medium with neutral undertone
• 12N - Tan with neutral peach undertone
• 13W - Tan with golden undertone
• 14N - Deep tan with neutral peach undertone
• 15W - Deep with olive undertone
• 16W - Deep with cool pink undertone
• 17N - Deep with neutral undertone
• 18C - Rich with cool pink undertone
• 19C - Rich with cool red undertone
• 20N - Rich with neutral undertone
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Buildable full coverage to correct and conceal
• Ultra-light, creamy texture blends with ease
• Hydrate and rejuvenates skin
• Enriched with plant-based ingredients like Pomegranate Oil, Olive Oil, and Castor Seed Oil
Plant-Powered Ingredients:
• Organic Pomegranate Oil: Hydrates skin
• Organic Olive Oil: Rich in Vitamins A, D, E, and K, this powerful humectant helps skin retain vital moisture
• Organic Castor Seed Oil: Rich in essential fatty acids that help condition and replenish skin
Shades:
• 1C - Very fair with pink undertone
• 2W - Fair with yellow undertone
• 3N - Fair with neutral peach undertone
• 4W - Light with soft golden undertone
• 5N - Light with neutral peach undertone
• 6W - Light with olive undertone
• 7C - Light Medium with cool neutral undertone
• 8W - Medium with golden undertone
• 9N - Medium with neutral undertone
• 10W - Medium with olive undertone
• 11N - Medium with neutral undertone
• 12N - Tan with neutral peach undertone
• 13W - Tan with golden undertone
• 14N - Deep tan with neutral peach undertone
• 15W - Deep with olive undertone
• 16W - Deep with cool pink undertone
• 17N - Deep with neutral undertone
• 18C - Rich with cool pink undertone
• 19C - Rich with cool red undertone
• 20N - Rich with neutral undertone
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Plant Based
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.Sensitive Skin
Recommended for Sensitive Skin.Oily Skin
Recommended for Oily Skin.Dry Skin
Recommended for Dry Skin.Combination Skin
Recommended for Combination Skin.Normal Skin
Recommended for Normal Skin.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
coco-caprylate/caprate, triethylhexanoin, hydrogenated castor oil isostearate, polyglyceryl-2 triisostearate, jojoba esters, glyceryl behenate, hydrogenated polycyclopentadiene, caprylic/capric triglyceride, silica, boron nitride, helianthus annuus (sunflower) seed wax/helianthus annuus seed wax, helianthus annuus (sunflower) seed oil/helianthus annuus seed oil, hydrogenated sunflower seed oil, sorbitan sesquiisostearate, trihydroxystearin, isopropyl titanium triisostearate, ethylhexylglycerin, mica, acacia decurrens flower wax, polyglycerin-3, camellia sinensis seed oil, punica granatum (pomegranate) seed oil/punica granatum seed oil*, olea europaea (olive) fruit oil/olea europaea fruit oil*, ricinus communis (castor) seed oil/ricinus communis seed oil*, tocopherol, calendula officinalis flower extract* [+/-]: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499) *organic ingredients
Allergens & Warnings:
AVOID CONTACT WITH EYES. IF CONTACT OCCURS RINSE WITH PLENTY OF WATER.Shipping details
Estimated ship dimensions: 1 inches length x 1 inches width x 3.75 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Trying to decide between color "fair" and "light." Which is lighter?
submitted by Maggie - 6 years ago
A:Â Fair is lighter and has more pink undertones, while light is slightly deeper with more yellow undertones. Hope this helps!
submitted byClean Beauty Pro - 3 years agoA:Â Order samples from company website. But fair is lighter and or pinker I feel
submitted byRo - 6 years ago
Q: Is this gluten free?
submitted by ingredientsmatter - 3 years ago
A:Â Hi Brave Beauty! All W3LL PEOPLE products are gluten free.
submitted byW3LL PEOPLE - 3 years ago
Q: I want to love this but it makes my under eyes look cracking and dry. Am I applying it incorrectly ? Or is it just not great for dryer skin?
submitted by Ss - 3 years ago
A:Â Hi Brave Beauty! We recommend to first use an eye cream to hydrate under the eyes. We recommend applying the Bio Correct Multi-Action Concealer afterwards in pressing motion using either fingers or a brush. Lastly, we suggest using Realist Invisible Setting Powder to absorb any excess oils from the skin and set concealer to prevent creasing. We hope this helps!
submitted byW3LL PEOPLE - 3 years ago
Q: Does this contain gluten?
submitted by ingredientsmatter - 3 years ago
A:Â Hi Brave Beauty! The Bio Correct Multi-Action Concealer is gluten free.
submitted byW3LL PEOPLE - 3 years ago
Q: I have an olive skin tone. I normally use a sand colored foundation. What color concealer would you recommend for me?
submitted by C - 5 years ago
A:Â Thanks for reaching out to us! With olive skin I would recommend the medium/dark concealer. The medium might be a little too yellow for your liking. If you have any other questions, feel free to email info@W3LLPEOPLE.com. Thanks for your support!
submitted byW3LL PEOPLE Pro - 3 years ago
Q: Can this be used as a eye shadow base?
submitted by TruckeeRL - 5 years ago
A:Â Hello! Yes, you can use a sheer layer of the concealer to even out the eyelid and place your eyeshadows on top. We recommend a final layer of Realist Invisible Setting Powder to absorb any excess oils from the skin or concealer to prevent creasing. Simply pat on a sheer layer of powder on top of your shadow then apply mascara. Hope this helps! Enjoy!
submitted byW3LL PEOPLE Pro - 5 years agoBrand expert
Q: I previously purchased Well People concealer in the gray tube. Is this the same concealer but in new packaging or is this different a concealer from the gray tube?
submitted by Len - 11 months ago
More to consider
4.5 out of 5 stars with 436 reviews
82% would recommend
58 recommendations
value: 3.81 out of 5
easy to apply: 4.68 out of 5
quality: 4.48 out of 5
easy to remove: 4.66 out of 5
long lasting: 4.32 out of 5
Personal info
Skin type:
Normal
Skin concern:
Sensitivity
Hair color:
Blonde
Skin tone:
Light
Eye color:
Blue
Natural looking concealer
5 out of 5 stars
Would recommend
Kl229 - 15 days ago, Verified purchaser
Love that this is a clean product and actually provides good coverage
Love
4 out of 5 stars
Jess - 1 month ago
originally posted on http://w3llpeople.com/
I first found out about Well People through a free sample of concealer. I absolutely loved it coverage was fantastic. It was a little thick but you only needed a very small amount and it worked wonders. I recently purchased it and still love it the consistency is lighter so the coverage is not quite what it was but it's still good coverage.
Personal info
Hair color:
Blonde
Skin concern:
Uneven skin tone
Skin tone:
Light
Eye color:
Brown
Skin type:
Combination
Too expensive
3 out of 5 stars
Would not recommend
Leaf - 4 months ago, Verified purchaser
Nice product… but it expires in 3 months.
Personal info
Skin tone:
Medium
Skin type:
Dry
Skin concern:
Dark circles
Hair color:
Black
Eye color:
Brown
10W is more like Orange side, med-dark skin.
4 out of 5 stars
Would recommend
Mona - 6 months ago, Verified purchaser
Full coverage, orange undertone. Only need a sesame size to use.
What happened to the original formula???
2 out of 5 stars
M - 8 months ago
originally posted on http://w3llpeople.com/
I have used the original of this formula for several years. It was top notch, magic for under my eyes. Seriously, it was perfect. Apparently the formula has changed and it is absolutely not what is was! Really disappointing! Makes me so upset when companies change great formulas and downgrade. The other formula was so unfussy, a few solid shades and highly impactful formula. This is mediocre at best, really nothing impressive. Absolutely not the same coverage as the previous. For the wide range of shades now available the equivalent of the one I used before is nothing like the other shade, became more yellow, less natural. The other actually made my skin look and feel fresh and alive (loved the coffee which this does not have). This one just sits on top of skin sheerly, not really concealing the under eye. doesn't have that seamless blend the other had. The other was so rich this is so sheer. Well people, why did you change the formula? Please bring back the other. This is not worth the money, I won't be buying it again. This was my favorite concealer, it was actually the best I have ever used. This new one is below average. Sorry to write a bad review, I just don't understand why the formula was changed. There are some good ingredients in this but not the impressive impact of the other.
Personal info
Skin type:
Normal
Skin tone:
Light
Hair color:
Brunette
Eye color:
Blue
Great!
5 out of 5 stars
Would recommend
SandEmama - 9 months ago, Verified purchaser
Love it! I’ve done a lot of research on clean make up brands and this comes highly rated. Good ingredients, and a very little bit goes a long way! I ordered the 7C and I have fair skin but I’m tan from vacation right now. Very thick and creamy, I used about the size of a sesame seed for under both my eyes and I have nice tired mom eyes :)
Creamy, smooth, and does the job
4 out of 5 stars
Abbie - 9 months ago
originally posted on http://w3llpeople.com/
I am not someone who likes full coverage, I still like to see my freckles and other details on my face. This concealer worked really well in covering my pimples and overly red spots. It was soft, creamy, and easy to blend. It does stay pretty tacky and creamy feeling unless you powder it well, so if that would bother you then I don't recommend it.
Not Impressed
1 out of 5 stars
Mandy - 9 months ago
originally posted on http://w3llpeople.com/
I had high hopes for this product and I love that it is EWG certified. However, it is SUPER thick and does not spread well. I found myself either tugging my skin to spread it or having to mix it with lotion for it to spread but then I wouldn't end up with the shade I desired. It would also be better if it was designed to apply directly under the eyes like with a sponge built-in to the product of something.
Disappointed
3 out of 5 stars
MDG - 9 months ago
originally posted on http://w3llpeople.com/
I really wanted to like this product. I was excited about the cleaner ingredients and it really does help brighten. However, the formula does not work for my combo skin. I purchased 2 bottles, hoping the second would be better but it was not. The consistency looked different when squeezed out of the tube as the the first bottle had a lot of separation but it did not seem to make a difference with application of wearability. The product creases into my skin and practically melts away in less than 2 hours. I like to put a little concealer over my lids to help with color correction and while it does that the creasing is horrible. I have to put a primer and powder to "help" with creasing, even when I'm not applying eye shadow or anything else on my eyes. I have tried numerous primers and different powders trying to make this work but it just does not work for me. It doesn't work in the cooler months when my skin is a little drier and definitely not in the warmer months.
Wow
5 out of 5 stars
Would recommend
Alexa - 10 months ago, Verified purchaser
I was on the hunt for something with clean ingredients to cover a few spots on my face (dark circles, acne scars, etc.), without having to wear a full face of makeup. I have combination/oily skin so liquid makeup is hit or miss for me. This is amazing! A tiny bit goes a long way. I love that it applies as a liquid, easy to smooth, but sets with an almost powdery feel so it does not leave me greasy.
Personal info
Skin type:
Normal
Worth it
5 out of 5 stars
Would recommend
S - 1 year ago, Verified purchaser
Highly recommend. Beautiful concealer. A little goes a long way. I’m on my third tube.
Personal info
Skin concern:
Aging,
Dark circles
Skin type:
Normal
Skin tone:
Medium
Love!!
5 out of 5 stars
Would recommend
aimeelyn - 1 year ago, Verified purchaser
Absolutely love this!!! Works wonders on under eye area! Only complaint is it is very expensive for the amount that you get!
great for undereye
5 out of 5 stars
rl - 1 year ago, Verified purchaser
Works great for under eye circles. Not too heavy but does the job.
Personal info
Skin tone:
Medium
Skin type:
Dry
Skin concern:
Aging
Hair color:
Brunette
Eye color:
Brown
Natural looking, great coverage
5 out of 5 stars
Would recommend
A - 1 year ago, Verified purchaser
Feels lightweight but has great coverage. It only takes a very small amount for use under eyes. It doesn't crease and brightens the under eye area.
Personal info
Hair color:
Blonde
Skin type:
Normal
Skin concern:
Aging,
Dark circles
Skin tone:
Medium
Totally love - use very little
5 out of 5 stars
Would recommend
WMS - 1 year ago, Verified purchaser
Found the perfect shade. Not sure about previous reviews. I found the concealer to go on VERY smooth and very hydrating. Only need the tiniest dot for full coverage. I’m 55 years old and found no cakiness or settling in wrinkles. Really love this brand and this product.
Personal info
Skin tone:
Light
Skin concern:
Acne,
Blackheads
Skin type:
Combination
Clean beauty
5 out of 5 stars
Would recommend
Shopper123 - 2 years ago, Verified purchaser
Blends well and a clean product
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Dark circles
Hair color:
Blonde
Eye color:
Blue
Does not correct nor conceil
2 out of 5 stars
Disappointed customer - 2 years ago
I was really happy to find this product until I tried it. Does not work better than a cheap drugstore one. Will have to go back to my old one from clinique...
Love this concealer!!
5 out of 5 stars
ShannonD - 2 years ago
This reviewer received a free sample of this item
This concealer is my favorite. Last all day and helps hide all my blemishes. The color is perfect and it doesn't cause my skin to freak out! #sweepstakes
Great coverage
5 out of 5 stars
Courtney - 2 years ago
This reviewer received a free sample of this item
Great coverage.
Looking Good on Zoom!
5 out of 5 stars
Tiare the Presbyterian Pastor - 2 years ago
This reviewer received a free sample of this item
On-line meetings that include leading worship every Sunday made me look at myself on a screen more times than I ever cared for. Desperate for some cover-up, I tried Bio Correct Concealer. Frankly, I look pretty now! My skin is smooth rather than mottled, a nice and even tone shines through. Once we go back to in-person life, I will still wear this concealer proudly.