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Brand Thinking - by Allison J Steinke & Haseon Park (Hardcover)

Model Management and Analytics for Large Scale Systems - by Bedir Tekinerdogan & Önder Babur & Loek Cleophas & Mark Van Den Brand & Mehmet Aksit

The Behavioral Economics of Brand Choice - by G Foxall & Jorge M Olivera-Castro & Teresa C Schrezenmaier & V James (Hardcover)