illuminate me

Illuminating primers and serums emphasize instant hydration and smoothing, deliver a glowy or radiant finish, help prime skin for makeup, and often include ingredients intended to boost hydration or brightness over time.

Finishes range from radiant, dewy, and translucent to metallic, shimmering, high-shine, and a soft luminous glow.

Under-eye masks are described as brightening dark circles, revitalizing tired eyes, de-puffing under-eye bags, and deeply moisturizing the delicate under-eye area using hydrating and brightening actives.

Highlighting powder is typically applied along the cheekbones, brow bones, and cupid's bow to brighten those focal points and create a glowing effect.

Some listings target 'All Skin Types,' while others specify Normal, Combination, Oily, Dry, Sensitive, or Mature skin types.