makeup and skincare

The selection covers a wide range of skin types, commonly listing: oily, normal, combination, dry, very dry, sensitive (including extra-sensitive), mature, and acne-prone skin.

Many items are labeled unscented or state 'no fragrance added.' Several also emphasize suitability for sensitive skin with claims like hypoallergenic or alcohol-free formulations.

Multiple items state they are dermatologist-tested or developed with dermatologists, and some are explicitly described as dermatologist-recommended.

Hydration claims include '24-hour hydration' and 'long-lasting moisture.' Common moisturizing ingredients listed are hyaluronic acid, ceramides, and oat-based prebiotics.

Products targeting tone and texture commonly list retinol (including encapsulated retinol), niacinamide (vitamin B3), licorice extract, and ceramides, and they state benefits such as improved skin tone, smoother texture, and dark spot reduction.