Shades range from cool pinks (e.g., Strawberry Milkshake) to chocolate, raspberry, and caramel tones. Some items are described as sheer or translucent milkshake tints rather than fully opaque shades.
Finishes include super-dewy/plumped, non-sticky glossy glow, soft glossy, and sheer creamy textures.
Toning sprays are described as suitable for all hair types. Makeup items list broad skin-type suitability, including Acne-Prone, Oily, Normal, Sensitive, Mature, Combination, Very Dry, and Dry skin.
Descriptions range from sheer washes to buildable coverage — some products are labeled as a "sheer milkshake tint" while others are explicitly buildable.
Lip items are described as hydrating, leave-on/replenishing formulas that contain ingredients such as Raspberry Seed Oil, Cloudberry Oil, Shea Butter, lanolin, and ceramides for hydration and repair.
