unreasonable hospitality

Editions are available in paperback and hardcover, and the listings show editions in both English and Spanish.

The book focuses on applying hospitality to business: customer relations, leadership, and turning routine interactions into memorable, bespoke experiences.

The Field Guide is a practical companion that translates the main book’s ideas into step-by-step practices and exercises for implementation.

The book uses memorable, bespoke hospitality stories—for example, surprising a family with a sledding trip, transforming a dining room with sand and beach details to console guests, and delighting visitors by serving hot dogs.

The editions list a suggested age of 22 years and up. The content is framed for a broad professional audience, from CEOs to entry-level staff.

The Field Guide includes practical exercises, an interactive participatory design, and a ready-made toolkit of simple, implementable gestures to put hospitality principles into practice.

The Field Guide is illustrated in full color and designed to be participatory—visually appealing and intended to be marked up, discussed, and used in group settings.

Physical sizes vary by edition. Heights range from about 7.8 to 9.1 inches, widths from 5.1 to 6.3 inches, depths from 1.1 to 1.3 inches, and weights range roughly from 0.6 to 1.7 pounds across the listings.

The Field Guide recommends five essential components for a hospitality culture—excellence, communication, collaboration, feedback, and repair—plus systems to keep those values front and center.

The book shows hospitality applied internally: teaching the team to give intentional praise and constructive criticism and building a people-first, collaborative culture.