$3.29 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-Pigmented: These lip liners feature bold color to match and define your favorite lip color.
- Seamless Application: Silky-smooth liner seamlessly glides onto the lips for a flawless application.
- Matte Finish: Natural, smooth, soft matte finish.
- Comfortable Wear: This makeup glides on easily, feels weightless, and can be worn either alone or with your favorite lipstick.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
This ultra-pigmented, ultra-long lasting lip liner glides seamlessly onto the lips to define color with a flawless soft matte finish. Use alone or pair with your desired lip color for comfortable, lasting, perfect lip looks.
Directions: Outline and define lips with the lip liner, then fill in with matching lip color.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Directions: Outline and define lips with the lip liner, then fill in with matching lip color.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liner
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lining, Brightening
Net weight: .01 Ounces
TCIN: 89259301
UPC: 077802161215
Item Number (DPCI): 052-03-7321
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, trimethylsiloxysilicate, synthetic wax, microcrystalline wax/ cire microcristalline, silica, phenoxyethanol, caprylyl glycol, tocopheryl acetate, isononyl isononanoate, ethylhexyl palmitate, polyglyceryl-2 triisostearate, limnanthes alba (meadowfoam) seed oil, boron nitride, bisabolol, zingiber officinale (ginger) root extract, centella asiatica extract, [+/- (may contain: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), red 6 lake (ci 15850), blue 1 lake (ci 42090), red 7 lake (ci 15850)].
Shipping details
Estimated ship dimensions: 5.5 inches length x 1 inches width x 0.5 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This lip liner gel is celebrated for its smooth application and vibrant pigmentation, making it a favorite among guests. The retractable design adds convenience, while the variety of shades allows for versatile looks. Many guests appreciate the comfortable wear and the absence of strong scents. Although some noted that it may not be long-lasting, the overall quality and affordability make it a worthwhile addition to any makeup collection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 502 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
9 recommendations
(no review title)
2 out of 5 stars
Mari55 - 19 days ago
originally posted on WetnWild
I have been using this lip liner for years. Lay Down the Mauves has been my go to. The packaging not only changed but so did the entire lip liner itself. It no longer glides when you put on your lips. The lip liner is heavy and very dry. The color is also different from the original. I am so disappointed that the new lip liner is different and no longer my favorite. Please bring back the original lip liner from the same company that made it. Please!
Iip liner
5 out of 5 stars
Thumbs up graphic, would recommend
RSib - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Hazel
Goes on smooth, long lasting, love the color.
Natural look
3 out of 5 stars
stephanier711_4063 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love lip liners, but this one was not for me. If you like natural makeup looks this is perfect for you it matches your lips perfectly! I feel like it suits a no makeup look.
Wet wild perfectpout lip liner!
3 out of 5 stars
akankshaa8_178126 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The texture of this lip liner is very smooth. It’s like butter smooth, and I really like that this hasn’t been tested on animals so It’s cruelty-free and wet and wild usually doesn’t disappoint with their products. I think the dealbreaker is the color for me. It’s very light doesn’t really show up on my lips at all and I kind of feel that it might be the case with most of the people unless someone has really light colored lips , because it gives a very nude feel , almost like you’ve not put anything so I would give it a three on five
Perfect formula and love the color I chose.
5 out of 5 stars
sher21 - 6 months ago
originally posted on WetnWild
I bought Bare to Comment and it's a beautiful neutral. I've not tried a gel lip liner before and as far as I can tell after a few wears, I think I really like the formula. It doesn't look or feel dry. So happy I tried it and the price is awesome! I'm light skinned, green eyes and high and low lighted 'blonde' hair.
The color is beautiful.
5 out of 5 stars
amiaw7 - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This lip liner gel was a smooth application. It doesn't have a weird smell which is good. The lip liner was package well no damage. The color show very well.
Great lipliner.
5 out of 5 stars
TT1008 - 9 months ago
originally posted on WetnWild
Lay Down the Mauves is the only lipliner that I use. Is this shade being discontinued????
Great natural lip liner! 🫦
4 out of 5 stars
awesomecristina - 10 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Color is perfect, matches the lips (color 1116121 “comes naturally”). Packaging is great, slick and easy to use and apply. Texture is smooth, glides on easy. It does not have a scent.
Wow!!!
5 out of 5 stars
kayleeb18 - 10 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely adored this product and will be buying more the color is stunning it is so smooth to apply and the packing is so sweet. I want one in every color
A great lipliner
4 out of 5 stars
chellychelle - 10 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have a lot of lipliners but this format was a new one for me. The color was a bit light for my lip color but the formula is outstanding. Glides on without pressure or effort. The tip is small so it allows you to get different results based on application. Waterproof, smudge resistant and didn’t transfer. I’d certainly buy this in a range of colors.
Nice.
3 out of 5 stars
meganb252 - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I am always happy to try a new lip product as I am a lip product junky. I already like wet n wild,and I love affordable. This lip liner is nice,goes on well. Doesn't last very long so it's definitely not for long wear. Good for everyday.
Just nice
4 out of 5 stars
gabbyd91 - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like this color, I felt it was subtle on me but I also try not to apply too much. Stayed on as long as it could but definitely not long lasting. I might give it another try but it is just nice nothing special in my opinion.
Perfect lips
5 out of 5 stars
argentinarv - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I need bought from this brand before and im happy i tried them . Smooth liner perfect for any lipstick. It doesn’t dry up my lips and help my lipstick to be more even and last longer
Decent liner
3 out of 5 stars
halleyjo86 - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Tried this lip liner and the packaging is nice easy twist up no need to sharpen. The color is more pink than described and fades very quick but it goes on smooth
Good
5 out of 5 stars
jackyl21 - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It is very pigmented and soft. I love that it twists for easier application. I love the color, it's not too bright for me and it's a perfect for a nude color.
Worthy at it’s price
5 out of 5 stars
fannymuhs - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have never thought that it was creamy without drying my lips. I also use it to fill out the lips. It has a pretty nice color and no scent. For the price and quality, I’ll repurchase.
Smooth
4 out of 5 stars
chassidyrose69 - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It was surprisingly more neutral on me verses the pink that it looked like. It went on very smooth and soft. It was easy to use. This product is very affordable and the packaging is simple. It was one of the easiest lip liners I’ve ever used and it didn’t crumble or break while it glided across my top lip. Awesome!
Great liner
4 out of 5 stars
ddjane_ - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The liner was very smooth. I love the shade of pink it’s very natural on me and lines my lips beautifully. Great price point as well would repurchase.
Lip liner
5 out of 5 stars
nancyq - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Creamy smooth & easy application. Formula isn't too moist or dry.. just right. Doesn't skip. Glides effortlessly and rewarding color payoff. The shade is EXACTLY what I was looking for. I will always have at least 2. One at home and one in my purse. Compliments all of the shades I normally use and is the perfect natural pinkish mauve for my skin tone
Love this so much
5 out of 5 stars
katrinaw81 - 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I didn’t expect to be so pleased with this gel lipliner, but now it’s something that I always have to have in my makeup bag.! It’s smooth, non-drying, and the perfect natural shade for me 9/10.