Target New ArrivalsChristmasGift IdeasHoliday Kids CatalogHome & DecorKitchen & DiningToys & GamesElectronics & TechVideo GamesGift CardsClothing, Shoes & AccessoriesGroceryBabyBeautyTarget Beauty StudioPersonal CareHousehold EssentialsHealthWellnessBooks, Music & MoviesSports & OutdoorsPetsSchool & Office SuppliesParty SuppliesAutomotiveTarget OpticalClearanceNew ArrivalsChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
EQQUALBERRY Vitamin Illuminating Serum - 1.01oz - Beauty Studio - 2 of 4EQQUALBERRY Vitamin Illuminating Serum - 1.01oz - Beauty Studio - 3 of 4EQQUALBERRY Vitamin Illuminating Serum - 1.01oz - Beauty Studio - 4 of 4
EQQUALBERRY Vitamin Illuminating Serum - 1.01oz - Beauty Studio - 1 of 4

EQQUALBERRY Vitamin Illuminating Serum - 1.01oz - Beauty Studio

2 Questions
$25.00

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Brightening Vitamin C Care
  • Even Skin Tone & Dark Spot Care
  • Barrier Hydration: Hyaluronic Acid and Ceramides
  • Lightweight, Fast-Absorbing Texture: This serum sinks in instantly

Description

Powerful triple-action (Vitamin C + Niacinamide + Arbutin) brightening formula that visibly improves skin tone, dark spots, and radiance, all while supporting the moisture barrier with melt-in ceramide particles. Formulated with a 40% Acerola Water base instead of purified water, this potent Vitamin C serum helps protect against environmental stressors while revealing a vibrant, even-toned complexion.
Scent: Unscented
Health Facts: Contains Vitamin C, Water-Based
Product Form: Serum
Beauty Purpose: Dark Spot Reduction, Brightening
Recommended Skin Type: Normal
TCIN: 1010605390
UPC: 8809875456477
Item Number (DPCI): 037-10-4402
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

malpighia glabra (acerola) fruit water(400,000 ppm), aqua/water/eau, butylene glycol, glycerin, cetyl ethylhexanoate, niacinamide(40,000 ppm), 1,2-hexanediol, arbutin, hydrogenated lecithin, pentaerythrityl tetrabehenate, diethoxyethyl succinate, betaine, ceramide np, hydroxyethyl urea, caprylic/capric triglyceride, melia azadirachta leaf extract, cetearyl alcohol, squalane, melia azadirachta flower extract, panthenol(2,940 ppm), curcuma longa (turmeric) root extract, tocopherol(2,000 ppm), carbomer, butyrospermum parkii (shea) butter, tromethamine, xanthan gum, allantoin, ethylhexylglycerin, 2,3-butanediol, ocimum sanctum leaf extract, disodium edta, sodium hyaluronate, sodium carboxymethyl beta-glucan, corallina officinalis extract, malpighia glabra (acerola) fruit extract, glyceryl stearate, hydrolyzed hyaluronic acid, hydrolyzed sodium hyaluronate, hyaluronic acid, hydroxypropyltrimonium hyaluronate, potassium hyaluronate, rubus fruticosus (blackberry) fruit extract, vaccinium macrocarpon (cranberry) fruit extract, vaccinium angustifolium (blueberry) fruit extract, rubus idaeus (raspberry) fruit extract, sambucus nigra fruit extract, ceramide ns, ceramide as, ceramide ap, cholesterol, ferulic acid, glutathione, tranexamic acid, adenosine, 3-o-ethyl ascorbic acid(10 ppm), pentylene glycol, sodium hyaluronate crosspolymer, sodium acetylated hyaluronate, ceramide eop

Allergens & Warnings:

CAUTIONS For external use only. Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.

Shipping details

Estimated ship dimensions: 1.46 inches length x 2.16 inches width x 4.29 inches height
Estimated ship weight: 0.31 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can it be used with retinol?

submitted by Erin - 13 days ago

Q: Can you use it before your deodorant?

submitted by Nana - 1 month ago

Additional product information and recommendations

Discover more EQQUALBERRY

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

The vitamin illuminating serum has garnered positive feedback for its lightweight texture and ability to absorb quickly into the skin, leaving it feeling soft and hydrated. Many guests have noted improvements in skin tone, brightness, and overall glow without the heaviness or stickiness often associated with serums. Its gentle formula is suitable for sensitive skin, making it a versatile addition to any skincare routine. Guests appreciate the absence of strong scents and the ease of layering with other products.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 178 reviews
    quality: 3 out of 5
    value: 3 out of 5
    50% would recommend
    2 recommendations
    4 out of 5 stars
    3 November, 2026

    Love this

    [This review was collected as part of a promotion.] I've really been enjoying the Eqqual Berry Vitamin Illuminating Serum! It feels nice on my skin, absorbs well, and leaves my skin feeling soft and hydrated without feeling heavy or greasy. I love that it gives my skin a nice, healthy-looking glow. It's been a great addition to my skincare routine, and I'm really happy with it!
    Whitetigress1
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026

    Glowing!

    [This review was collected as part of a promotion.] Love how glowy and refreshing my face feels and looks! I have noticed some minimal lightening on my dark spots and uneven skin tone . Will continue to use.
    Yami
    Did you find this review helpful?
    5 out of 5 stars
    27 October, 2026

    Love the glow

    [This review was collected as part of a promotion.] I really like this Vitamin Illuminating Serum! It feels lightweight and smooth on my skin without leaving it greasy or sticky. It helps my skin feel hydrated and gives it a beautiful, healthy-looking glow. I also love how easily it fits into my skincare routine. Definitely a great serum for anyone looking for a fresh, radiant look!
    D
    Did you find this review helpful?
    3 out of 5 stars
    26 October, 2026

    I enjoyed this

    [This review was collected as part of a promotion.] The serum itself felt very hydrating and worked well under makeup and alone on a skin care only day.
    BSanchez
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2026

    Definitely buying this product again

    [This review was collected as part of a promotion.] Leaves your skin feeling moisturized, sinks in fast and works!
    Slw
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2026

    Absolutely amazing

    [This review was collected as part of a promotion.] This serum is so good!! It makes me skin so soft, glowy and radiant. I highly recommended!!!
    My
    Did you find this review helpful?
    4 out of 5 stars
    24 October, 2026

    Nice lightweight serum

    [This review was collected as part of a promotion.] When I first took the serum out of the package, I thought it had separated. I don't love the appearance of it, but once I realized that was how it was supposed to look, it was fine. It is lightweight and didn't break me out, which is rare! I will continue to use this to try and brighten up dark spots left by acne.
    Ginapm88
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026

    I'm a fan!

    [This review was collected as part of a promotion.] I was gifted this product to try, and I am loving it! It is lightweight, absorbent and not sticky. I love that it doesn't leave any residue in my skin either. Have only been using for a few weeks so longer term results still pending, but I will definitely continue to use this!
    HB
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026

    Since the first used I love it

    [This review was collected as part of a promotion.] I started using it in my mornings and wow, the change was incredible! More glow in my skin. Now it's part of my daily routine 10/10
    Rocio
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026

    Instant Glow in a Bottle!

    [This review was collected as part of a promotion.] I've been testing the EQQUALBERRY Vitamin Illuminating Serum, and I'm loving the instant radiance it gives my skin! The serum is lightweight, absorbs super fast, and leaves zero sticky residue. The tiny vitamin capsules melt right into the skin, giving an immediate hydrated, "glow filter" finish. My skin looks noticeably brighter, smoother, and healthier since adding this to my daily routine. Definitely a must-have if you want a natural, glass-skin glow! 💛
    Meonhep
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026

    Effortless Glow

    [This review was collected as part of a promotion.] I love the fact that it came in a glass bottle with a glass dropper. I feel that it's really important to maintain high quality in the packaging of my skincare. I'm also a huge fan a K- beauty, I feel like the ingredients hold more value and less filler ingredients like we tend to see in American beauty products. I was excited to receive this product to try because my skin tends to become dull as summer ends. I use my serum in the mornings since I think the vitamin c has its fullest effect waking my skin up and giving me the glow I need for my day. I loved that when I used it before applying my makeup, I definitely saw and felt a noticeable difference in my skin's brightness. The product itself is gorgeous! It boasts a beautiful bright orange color and absorbs into my skin quickly without leaving any stickiness or causing any burning sensations like some vitamin c serums I've used in the past. If you're looking to add a glow to your skin that just looks and feels effortless during this time of the year, this is a must try! Thanks so much BzzAgent for sending me this product to test for free.
    LD98
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026

    Love Love Love

    [This review was collected as part of a promotion.] I've used this product in both my morning and evening skin care routine. It gives an appearance like it may be textured but it's actually very smooth and soothing!! It also does not have a scent to it which has been a blessing for me. Since I am pregnant strong smells bother me! I haven't finished the product yet, but I have noticed my skin appearing more even toned and brighter since using it!
    Katherine
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    20 October, 2026

    Definitely will continue to use this serum

    [This review was collected as part of a promotion.] I have dull, aging and uneven skin tone... Along with some dark spots. So I was definitely excited to try this Vitamin illuminating serum. It's been almost three weeks since I started using the serum. Daily, of course... Let me tell you... I was already loving it when I applied it the first day. It's definitely not sticky like most vitamin C serums. It's lightweight so you don't feel it throughout the day and your skin absorbs it beautifully. I've already noticed my skin tone evening out and no more dull skin. I will definitely continue using this product and recommend it anyone that's tired of sticky heavy serums.
    Apples
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 October, 2026

    Serum that doesn't clog your pores

    [This review was collected as part of a promotion.] I have fine lines that need TLC. Most serums clog my pores and cause pimples and small bumps. This is a light serum that repairs and prevents damage. Best thing, no break outs!
    Lisa Mac
    Did you find this review helpful?
    4 out of 5 stars
    20 October, 2026

    Nice serum!

    [This review was collected as part of a promotion.] Nice serum which helps brighten and gives my skin some glow. It's pretty gentle on my combination skin. Blending the flakes in the serum is a bit of a hassle.
    cookiesmom
    Did you find this review helpful?
    5 out of 5 stars
    20 October, 2026

    Excellent K-beauty Vitamin C serum

    [This review was collected as part of a promotion.] I received this vitamin C serum to try out, and I can now say that I've given it a fair amount of time. From someone with sensitive and acne prone skin, I've decided that my skin loves this product. It absorbs quickly into the skin, has actually made a noticeable difference in my overall skin tone evenness, and also offers good amount of hydration. It also layers well under my other serums, moisturizer and makeup. I truly have no complaints and excited to have been introduced to such a great Vitamin C serum, will continue to repurchase once I run out.
    Stefh
    Did you find this review helpful?
    3 out of 5 stars
    20 October, 2026

    Not Strong Enough

    [This review was collected as part of a promotion.] I recently was sent the EqqualBerry Vitamin Illuminating Serum. I have used this product a few weeks. The pros: product feels nice on the skin. Absorbs well and makes the skin bright. The cons: it really didn't fade any of my discoloration.
    Baybees
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    19 October, 2026

    Soft, Smooth and Glowy!

    [This review was collected as part of a promotion.] I've tried quite a few serums, but the texture of this one is actually really interesting! I wasn't sure what to expect at first, but I really like how soft and buttery it feels on my skin. It has such a nice, smooth consistency, and I love how it feels when applying it. I'm always looking for skincare products that help brighten my complexion and give my skin that healthy, natural glow without having to complicate my routine. The packaging is also super cute, which is always a plus! I'm excited to keep using it and see how my skin looks over time. I would definitely consider purchasing it again and recommending it to friends and family!
    Missy
    Did you find this review helpful?
    3 out of 5 stars
    19 October, 2026

    Lightweight & absorbs fast, but results take time!

    [This review was collected as part of a promotion.] I've been using the QQUALBERRY Vitamin Illuminating Serum for a few weeks now. While I like several things about the formula, I haven't noticed much of a difference in my dark spots yet. On the positive side, it feels really good on the skin—it's very lightweight, absorbs quickly, and doesn't leave any sticky residue. I also appreciate that it doesn't have any strong or overbearing scent. However, in terms of fading spots, I think I prefer the effectiveness of my Bio-Oil so far. I'm definitely going to finish the bottle to give the Vitamin C, Niacinamide, and TXA enough time to work and see if my dark spots eventually vanish. Overall, I think this gentle, lightweight formula might be better suited for younger or less mature skin types, such as teens and those in their 20s.
    Alesha
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 October, 2026

    A lightweight serum that gives real glow

    [This review was collected as part of a promotion.] I didn't have time to fully test it yet, but based on my first impressions and what most people say, this serum is super lightweight, absorbs fast and gives a real healthy glow. It seems to work well for sensitive skin and helps with dullness and light dark spots. Some users mention it can cause small breakouts at the beginning and that the texture is a bit watery, but overall people describe it as a gentle brightening serum that layers perfectly under sunscreen and makeup.
    Joy
    Did you find this review helpful?

    Get top deals, latest trends, and more.