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Nature's Own 100% Whole Wheat Bread - 20oz - 2 of 4Nature's Own 100% Whole Wheat Bread - 20oz - 3 of 4Nature's Own 100% Whole Wheat Bread - 20oz - 4 of 4
Nature's Own 100% Whole Wheat Bread - 20oz - 1 of 4

Nature's Own 100% Whole Wheat Bread - 20oz

4 Questions
$3.79 ($0.19/ounce)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • You'll get one 20 oz loaf of Nature's Own 100% Whole Wheat Bread
  • New recipe, now with fewer ingredients
  • Non-GMO Project Verified, and no artificial colors, flavors or preservatives
  • Made with expeller pressed canola oil for a light, smooth taste
  • Real. Soft. Bread: Enjoy pillow-soft slices perfect for sandwiches and snacks the whole family will love
  • For the most accurate and updated ingredient information, always check the ingredients label on the actual product

Description

Experience the hearty, satisfying flavor of Nature’s Own 100% Whole Wheat Bread — the same soft, delicious bread your family loves, now made with a new simpler recipe and a straightforward ingredient list. Our whole wheat bread is Non‑GMO Project Verified and made with no artificial colors, flavors, or preservatives. Each slice delivers 13g of whole grains and 60 calories, making it an easy fit for everyday meals. Baked with whole wheat flour and expeller‑pressed canola oil, every slice is soft, delicious, and full of the familiar flavor you know. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread.

Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that.

*Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26

Serving Size: 26.0 g

Serving Per Container: 22

Amount

Calories: 60
% Daily Value*
Total Fat 0.5g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 110mg5%
Total Carbohydrate 11g4%
Dietary Fiber 2g8%
Sugars 1g
Added Sugars 1g1%
Protein 4g
Vitamin D 0mcg0%
Calcium 50mg4%
Iron 0.8mg4%
Potassium 0mg0%
Thiamin 0.1mg8%
Riboflavin 0.04mg4%
Niacin 0.9mg6%
Folate 15mcg4%
Folic Acid 0mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole wheat flour, water, yeast, brown sugar, wheat gluten, contains 2% or less of each of the following: salt, monoglycerides, enzymes, ascorbic acid, soybean oil, vinegar, cultured wheat flour, monocalcium phosphate, soy lecithin
Features: No Artificial Flavors, Colors or Preservatives, No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup, No Artificial Flavors, Whole Grain, No Artificial Colors
Dietary Needs: Non-GMO Project Verified
State of Readiness: Ready to Eat
Form: Loaf
Package Quantity: 1
TCIN: 13159012
UPC: 072250037129
Item Number (DPCI): 261-01-1203
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 14.5 inches length x 4.5 inches width x 4 inches height
Estimated ship weight: 1.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does it contain bio-engineered ingredients?

submitted by Frank - 2 years ago
  • A: It does contain soybean oil though

    submitted byAKMoore - 1 year ago
  • A: Can I use my snap benefits on target app

    submitted byD - 5 months ago
  • A: Hi! The Nature's Own bread does not contain Bio engineered ingredients.

    submitted byNature's Own Bread team - 1 year ago
    Brand expert

Q: Does this contain potassium bromate??

submitted by TeeW - 2 months ago
  • A: We appreciate you contacting us! The Nature's Own bread does not contain bromate.

    submitted byNature's Own Bread team - 1 month ago
    Brand expert

Q: Is this vegan bread?

submitted by LCinLA - 3 years ago
  • A: Thank you for reaching out. Please contact us at https://www.naturesownbread.com/contact and one our team members will be happy to help you.

    submitted byNature's Own Bread team - 2 years ago
    Brand expert

Q: What are the dimensions of a loaf of this bread?

submitted by Breadfan - 11 months ago

Additional product information and recommendations

Guests are saying

Nature's Own 100 Whole Wheat Bread has garnered mixed reviews from guests, with many praising its soft texture, great taste, and versatility for sandwiches and toast. Guests appreciate its wholesome ingredients and the fact that it is non-GMO. However, some have expressed concerns about quality inconsistencies, such as stale loaves and holes in the bread. Overall, it remains a popular choice for those seeking a healthier bread option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 546 reviews
    quality: 3.31 out of 5
    taste: 3.58 out of 5
    value: 3.55 out of 5
    54% would recommend
    61 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 October, 2026Verified purchase

    (no review title)

    Always get this bread when it’s on sale!
    Dmom
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    21 October, 2026Verified purchase

    loaf not fresh

    The bread is old we didnt try it till yesterday 10/20 and the slices have holes in them like old bread. I purchased the loaf on Sunday 10/18. Thanks
    Tony
    quality: 2 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2026Verified purchase

    (no review title)

    Great taste
    Disappointed
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    18 October, 2026Verified purchase

    Poor Quality

    Toasted texture is like eating an old, halfway dried sponge.
    SCJANS
    From Nature's Own Bread team team
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    5 days ago
    quality: 2 out of 5
    taste: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 October, 2026Verified purchase

    (no review title)

    Very good ingredients are good
    Gee
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026
    originally posted on naturesownbread
    Image

    You can make French toast too

    [This review was collected as part of a promotion.] I made this toast for my son and he loved the flavor , I love that it’s very affordable and it last very long if you keep on the fridge , I like to make this for breakfast , it’s very easy and convenient when I want something quick
    ChanelyN
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 September, 2026Verified purchase

    This is the worst bread I've ever tasted in my life

    Whether you eat it raw or toasted, this is the worst tasting bread. I had a piece of it dangling from my mouth and I was saying out loud “this is the worst tasting bread I’ve ever had in my life“ how can anyone get bread this wrong granted a lot of breads in California do not taste good but this one is even far worse. It is extraordinarily bad and it has a slight bitter taste as well.
    Amadeuswashere
    From Nature's Own Bread team team
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    1 month ago
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 September, 2026Verified purchase

    (no review title)

    Love this bread only by this one
    Helen
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026
    originally posted on naturesownbread
    Image

    Tasty!

    [This review was collected as part of a promotion.] I love this bread! It's not too sweet. it's also not too dense. it's a perfect sandwich bread! I love using it to make grilled cheese. It holds up perfectly to heat and toasts very well!
    SabrinaM
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2026
    originally posted on naturesownbread
    Image

    Amazing!

    [This review was collected as part of a promotion.] Nature’s Own 100% whole wheat bread is the perfect way to start your day. It makes a perfect sandwich, the slices get perfectly crisp and the taste is absolutely amazing.
    NishkaK
    Did you find this review helpful?
    5 out of 5 stars
    2 September, 2026
    originally posted on naturesownbread
    Image

    Value and flavor

    [This review was collected as part of a promotion.] I’m not the biggest fan of wheat bread but after trying this I think they’ve earned a loyal customer. The flavor and consistency is amazing the crust and moisture is great b doesn’t feel dry and all the slices are just perfect.
    JohannaV
    Did you find this review helpful?
    4 out of 5 stars
    30 August, 2026
    originally posted on naturesownbread
    Image

    Good bread

    [This review was collected as part of a promotion.] Love this brand and its bread So yummy And soft And good quality and quantity Versatile and crust is good Value for money and fresh Love eating it for breakfast.
    AneriD
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on naturesownbread
    Image

    Really tasty and fluffy

    [This review was collected as part of a promotion.] I have been meaning to try Nature’s Own Wheat Bread or quite a while and I enjoyed it, not only the flavor but the size of the slices is quite good, some brands offer their slices too big or too thick that would not fit the lunchbag or require more slices of ham or cheese to cover the whole sandwich, so I am quite pleased with this one. I like to perform a “freeze test” where I freeze the whole loaf and then see and feel how it is when thawed, and it is as good as new, so soft and spongy that you would never think it was frozen. I also liked that there were no big chunks of anything, I hate to feel the seeds of the bread on my sandwhich, overall. 10 out of 10.
    FlorenciaC
    Did you find this review helpful?
    1 out of 5 stars
    26 August, 2026Verified purchase

    (no review title)

    The last two times I bought it, it was stale.
    phyllis
    From Nature's Own Bread team team
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    2 months ago
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    23 August, 2026

    (no review title)

    The bread that I received was 10 days past it expiration date
    monica
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 August, 2026
    originally posted on naturesownbread
    Image

    Tasty Whole Wheat Bread 🍞 🥪

    [This review was collected as part of a promotion.] This is some tasty whole wheat sliced bread. I love using this bread to make some cold cut sandwiches. This bread is not too thick or too thin. It is just right. You get a good amount of slices for the price you pay.
    KaraB
    Did you find this review helpful?
    4 out of 5 stars
    19 August, 2026
    originally posted on naturesownbread
    Image

    Tastes great, and non-GMO

    [This review was collected as part of a promotion.] Nature's Own 100% Whole Wheat Bread tastes delicious especially for sandwiches. It's soft, but doesn't tear when I spread mayo or butter on it. Being 100% whole wheat, and no GMO makes me feel like I'm eating healthy when I eat it.
    CrystalL
    Did you find this review helpful?
    1 out of 5 stars
    14 August, 2026

    (no review title)

    Package was all mashed and old looking
    From Nature's Own Bread team team
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    2 months ago
    Did you find this review helpful?
    5 out of 5 stars
    13 August, 2026Verified purchase

    (no review title)

    Super soft and perfect for any sandwhich
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    Excellent Bread

    Nice, dense whole wheat bread. Good ingredients. Excellent especially for toasting.
    Mame3388
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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