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Nature's Own 100% Whole Wheat Bread - 20oz - 2 of 4Nature's Own 100% Whole Wheat Bread - 20oz - 3 of 4Nature's Own 100% Whole Wheat Bread - 20oz - 4 of 4
Nature's Own 100% Whole Wheat Bread - 20oz - 1 of 4

Nature's Own 100% Whole Wheat Bread - 20oz

$3.69 ($0.18/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • You'll get one 20 oz loaf of Nature's Own 100% Whole Wheat Bread
  • New recipe, now with fewer ingredients
  • Non-GMO Project Verified, and no artificial colors, flavors or preservatives
  • Made with expeller pressed canola oil for a light, smooth taste
  • Real. Soft. Bread: Enjoy pillow-soft slices perfect for sandwiches and snacks the whole family will love
  • For the most accurate and updated ingredient information, always check the ingredients label on the actual product

Description

Experience the hearty, satisfying flavor of Nature’s Own 100% Whole Wheat Bread — the same soft, delicious bread your family loves, now made with a new simpler recipe and a straightforward ingredient list. Our whole wheat bread is Non‑GMO Project Verified and made with no artificial colors, flavors, or preservatives. Each slice delivers 13g of whole grains and 60 calories, making it an easy fit for everyday meals. Baked with whole wheat flour and expeller‑pressed canola oil, every slice is soft, delicious, and full of the familiar flavor you know. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread.

Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that.

*Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26

Serving Size: 1 slice

Serving Per Container: 22

Amount 1 slice (26g/0.9oz)

Calories: 60
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 13grm5%
Dietary Fiber 2grm7%
Total Sugars 1grm0%
Added Sugars 1grm2%
Protein 3grm0%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 0.6mg4%
Potassium 70mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole wheat flour, water, yeast, brown sugar, wheat gluten, 2% or less: salt, expeller pressed canola oil, cultured wheat flour, vinegar, flax seed meal, enzymes, acerola cherry powder. may be topped with wheat bran.

Allergens & Warnings:

Contains: wheat. Manufactured on shared equipment that also processes products containing sesame. May contain sesame.
Features: No Artificial Flavors, Colors or Preservatives, No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup, No Artificial Flavors, Whole Grain, No Artificial Colors
Dietary Needs: Non-GMO Project Verified
State of Readiness: Ready to Eat
Form: Loaf
Package Quantity: 1
TCIN: 13159012
UPC: 072250037129
Item Number (DPCI): 261-01-1203
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 14.5 inches length x 4.5 inches width x 4 inches height
Estimated ship weight: 1.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does it contain bio-engineered ingredients?

submitted by Frank - 2 years ago
  • A: It does contain soybean oil though

    submitted byAKMoore - 9 months ago
  • A: Can I use my snap benefits on target app

    submitted byD - 2 months ago
  • A: Hi! The Nature's Own bread does not contain Bio engineered ingredients.

    submitted byNature's Own Bread team - 10 months ago
    Brand expert

Q: Is this vegan bread?

submitted by LCinLA - 3 years ago
  • A: Thank you for reaching out. Please contact us at https://www.naturesownbread.com/contact and one our team members will be happy to help you.

    submitted byNature's Own Bread team - 2 years ago
    Brand expert

Q: What are the dimensions of a loaf of this bread?

submitted by Breadfan - 8 months ago

Additional product information and recommendations

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Frequently bought together

Best-selling Wheat Bread

Guests are saying

Nature's Own 100 Whole Wheat Bread is a favorite among guests for its soft texture, wholesome flavor, and versatility in meals. Many appreciate its simple ingredient list, making it a healthy choice for sandwiches, toast, and more. Guests love that it is non-GMO and low in calories, making it suitable for various dietary needs. However, some have noted inconsistencies in quality, such as holes in the bread and smaller slice sizes, which may affect their experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 420 reviews
    quality: 3.27 out of 5
    taste: 3.57 out of 5
    value: 3.54 out of 5
    53% would recommend
    54 recommendations
    1 out of 5 stars
    17 July, 2026Verified purchase

    (no review title)

    Didn’t recieved ahopper cancelled
    Pauline
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 July, 2026Verified purchase

    (no review title)

    not fresh, about to expire
    1 reply from Nature's Own Bread team team - 14 days ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 July, 2026
    originally posted on naturesownbread
    Image

    Deliciously nutritious

    [This review was collected as part of a promotion.] I love this bread! It's soft and has a mild flavor and sturdy texture that makes it perfect for toast or sandwiches (or toasted sandwiches as I've pictured). The loaves have a consistent and uniform size and that classic, slightly rounded shape that is visually appealing on the plate. And, the higher fiber content makes me feel like I am making a better choice for my health.
    DebiD
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 July, 2026Verified purchase

    healthy

    as good as usual
    quality: 5 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 June, 2026
    originally posted on naturesownbread
    Image

    Healthy Ingredients

    [This review was collected as part of a promotion.] Nature's Own 100% Whole Wheat Bread is soft, fresh, and full of great whole wheat flavor. I love that it's made with a simpler ingredient list now, while still tasting just as delicious. It's perfect for sandwiches, toast, or enjoying with any meal.
    LauraS
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on naturesownbread
    Image

    Nutritious and healthy

    [This review was collected as part of a promotion.] The bread looks like you’re going to look delicious but you won’t know how good it tastes until you try it that bread has enchanted me on the palate it’s delicious I’ve accompanied it with egg and it has tired me in addition to the fact that it’s super healthy, and it has a super pleasant smell, quite nutritious for people who want to eat healthy
    RosaA
    Did you find this review helpful?
    5 out of 5 stars
    24 June, 2026
    originally posted on naturesownbread
    Image

    Very tasty and great for sandwiches

    [This review was collected as part of a promotion.] I eat a lot of sandwiches, and I prefer wheat bread to white bread because it makes me feel more full for longer, and it’s easier to digest. Nature’s Own 100% Whole Wheat Bread is delicious! It’s just the right size for making sandwiches or having a slice of toast for breakfast in the morning, and it’s soft and easy to chew. It has a good shelf life and while I’m not normally someone who likes the crust on bread, this crust is really good! I will definitely be using this as my go-to bread from now on.
    JuliaL
    Did you find this review helpful?
    4 out of 5 stars
    24 June, 2026
    originally posted on naturesownbread
    Image

    Healthy choice

    [This review was collected as part of a promotion.] Recently I purchased whole wheat bread ..it’s great in taste and size is big as compared to other bread ..it’s soft , fresh and delicious…this is perfect bread for morning and great for kids because it’s made up of wheat …after taste is also good…overall,smart option for a change of bread or if you are keep switching between bread..
    SonalS
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 June, 2026
    originally posted on naturesownbread
    Image

    Good bread

    [This review was collected as part of a promotion.] I really like this bread. I do like wheat bread a lot and am glad that this one has no artificial colors or flavors and no high fructose corn syrup. It's a decent price and the thick slices are filling but pretty light and fluffy.
    JenniferH
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on naturesownbread
    Image

    Pantry staple

    [This review was collected as part of a promotion.] Natures Own Whole Wheat is our go to bread. It’s soft, nutritious, and a great value! It’s a pantry staple in our house that we will continue to buy. Our kids love peanut butter and honey sandwiches for camp days— what’s your favorite?!
    SamanthaS
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on naturesownbread
    Image

    Has a great hearty texture

    [This review was collected as part of a promotion.] Nature’s Own 100% whole wheat is my go- to bread for everyday sandwithes and toast. It’s soft , has a great hearty texture and you can really taste the whole grain flavor without it being too dense
    MaríaA
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026
    originally posted on naturesownbread
    Image

    So delicious!

    [This review was collected as part of a promotion.] [I received this product for free from Influenster in exchange for my honest review.] Nature's Own Whole Wheat Sliced Bread tastes heart and delicious! It is super light and fluffy and crisps up perfectly in a toaster. Definitely a new favorite for morning toast!
    KaylaW
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 June, 2026
    originally posted on naturesownbread
    Image

    Love it

    [This review was collected as part of a promotion.] Great nutritional values, very healthy bread. This bread is very soft and taste great. Not to thick or thin. Goes perfect for breakfast toast, grilled cheeses, sandwiches. My kids love whole wheat bread after eating white bread for years. Absolutely great and delicious product. Highly recommend.
    MadisonM
    Did you find this review helpful?
    4 out of 5 stars
    12 June, 2026
    originally posted on naturesownbread
    Image

    Everyday bread

    [This review was collected as part of a promotion.] This is my “everyday bread” and it earns the spot. It’s soft but not flimsy, so it holds up to PB&J and avocado sandwiches without falling apart. Tastes like actual wheat, not just brown bread. Slightly sweet, which makes it kid-friendly but still feels wholesome. No weird aftertaste from the preservatives either. The slices are a good thickness for toasting. Edges get crispy, middle stays soft. And being Non-GMO is a nice bonus for me. 20oz loaf lasts our house about a week. It’s not fancy artisan bread, but for daily sandwiches and toast it’s reliable, affordable, and the whole family actually eats it.
    AnkitaS
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2026
    originally posted on naturesownbread
    Image

    Review of Natures own wheat bread.

    [This review was collected as part of a promotion.] I gotta tell you the way that this bread looks so yummy. The size is perfect and I love that it’s wheat bread. When I made toast this morning for breakfast, the crust was perfect. Overall, I’ve love this spread and will definitely be purchasing it in the future. Thank you Influenster for the free product.
    RachelH
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on naturesownbread
    Image

    One of the best brands of bread

    [This review was collected as part of a promotion.] Very tasty bread that goes great with anything. The shape is nice. The packaging is perfect. There is no crumbs left behind. The ingredients is great. And the density is perfect. The whole family loves it.
    KarenW
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 June, 2026
    originally posted on naturesownbread
    Image

    Love it

    [This review was collected as part of a promotion.] This is a great choice that my family trusts. Whenever I’m busy in the morning or need to pack school lunches for my kids, I simply fry a slice with an egg—adding a slice of ham, some lettuce or tomato, and a bit of ketchup turns it into a complete lunch. Breakfast is even easier: just toast it and add cheese or fruit jam. On days when I have more time and want something a bit fancier, I’ll combine fruit jam and peanut butter between two slices for a wonderful breakfast. It is a soft multigrain bread that doesn’t have the hard texture often found in other multigrain varieties. It’s perfect for someone on a diet like me, as each slice is made from whole grains and contains only 60 calories.
    VanV
    Did you find this review helpful?
    3 out of 5 stars
    9 June, 2026
    originally posted on naturesownbread
    Image

    100% filling

    [This review was collected as part of a promotion.] This bread was very soft and the crust wasn’t too “crust” tasting. Holds ingredients well. No overly whole wheat tasting which I normally don’t love. Filling and better ingredients.
    KaitlynD
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 June, 2026
    originally posted on naturesownbread
    Image

    Yummy

    [This review was collected as part of a promotion.] This bread is absolutely delicious!! It has such a good flavor. Soft and moist! It pairs perfectly with jam or on a sandwich. I like the short list of ingredients also.
    KatieL
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on naturesownbread
    Image

    Tasty bread

    [This review was collected as part of a promotion.] Very delicious and very healthy bread. I love this soft texture and its aroma after balking. Amazingly tasty sandwiches. Low on calories. I am really impressed.
    PouryaP
    Did you find this review helpful?

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