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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde
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Target Online store #3991
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Contains Coconut Oil, Vegan
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
Features: Demi-Permanent
TCIN: 13810921
UPC: 3614226794581
Item Number (DPCI): 063-01-1184
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua/water/eau, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, citric acid, parfum/fragrance, sodium sulfite, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, xanthan gum, p-aminophenol, sodium hydroxide, disodium edta, titanium dioxide, 2-methylresorcinol, 2-methoxymethyl-p-phenylenediamine, m-aminophenol, tocopheryl acetate. activator: aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate.
Shipping details
Estimated ship dimensions: 6.54 inches length x 3.54 inches width x 2.36 inches height
Estimated ship weight: 0.5 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product has received mixed feedback from guests, with many expressing disappointment over color results and scalp reactions. While some guests appreciate the gentle formula and the way it enhances their natural hair, others report issues with gray coverage and unexpected color outcomes. The ease of application and conditioning effects are noted positively, but concerns about recent formula changes and color accuracy persist. Guests recommend caution when selecting shades, as results may vary significantly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
3.5 out of 5 stars with 914 reviews
quality: 3.25 out of 5
value: 3.2 out of 5
effectiveness: 3 out of 5
39% would recommend
23 recommendations
It doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
Angelo - 3 months ago, Verified purchaser
It did absolutely nothing! There isn’t any change to my hair it looks exactly the same as before
Great color every time
4 out of 5 stars
Thumbs up graphic, would recommend
Jammy52 - 3 months ago, Verified purchaser
This brand and color has always worked for me. It is easy to apply and looks professionally done. Wish they would change applicator bottle tip; make it snap off instead of cutting with scissors. The end never cuts right. Target seems to be only place I can easily get this color, but only online.
Very sad
1 out of 5 stars
Thumbs down graphic, would not recommend
Anna - 4 months ago
This turned my blonde/ginger hair black. Extremely disappointed and upset that I have to pay to now get my hair light again after a long journey to get it there to begin with.
Blonde to Brunette
1 out of 5 stars
Thumbs down graphic, would not recommend
- 4 months ago, Verified purchaser
This turned my blonde hair brunette. I wanted to give my hair a darker blonde tone and this turned my hair from a level 7/8 to a level 5/6. It’s way darker than the advertised color and level. I’ve included before and after photos, the after photos are after a few clarifying washes.
Dark Blonde came out dark brown
1 out of 5 stars
Thumbs down graphic, would not recommend
- 5 months ago, Verified purchaser
I previously loved this brand for anytime I would dye my hair red or brown. I had blonde hair and decided I wanted it to be a bit darker and got the level 7 dark blonde color. It turned my hair a dark brown, definitely a level 4 or 5. I’m extremely disappointed and now my hair is ruined. Will never buy again. Photos attached are before and after, the after was taken after multiple clarifying shampoos to try to strip the color a bit.
New product in green box is not the same, boo!
2 out of 5 stars
RJPM - 5 months ago
originally posted on Clairol
The new package isn't the same at all. I've been using this product for years, thru a previous package change, and always been satisfied. Now it looks and feels different, formula is thinner and cheaper. The conditioner is thinner and cheaper too, this I know for sure as I had a tube from the last (old style) box and the consistency is NOT the same comparing tubes. My hair normally looks amazing, shiny, is soft and manageable. Not the same results at all from new packaging. Drier, tangled, not as shiny. What ever you did to the formula is terrible, change it back!
1 reply from Clairol team - 4 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed with our new packaging update. So, this is not the experience we want you to have, nor what we would expect. Since the results can be factors on a few different variables, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
Tried & True!
5 out of 5 stars
Dawnschilde - 5 months ago
originally posted on Clairol
I mix this with 5c to cover my 85-90% gray hair. (I'm assuming by root line.) I have near zero porosity which absolutely affects how much dye gets deposited and I have to leave it in for longer than average. The homebrew dual-tone pairs perfectly wirh my cool-undertone fair skin. I've used Natural Instincts for over 10 years now, slowly letting go of the auburn tones that stopped working once a certain amount of hair started graying out. My hair grows fast and I have to touch up once a month but I love the condition my hair is in after using the dye and conditioner.
Hot roots!
1 out of 5 stars
KSLA - 5 months ago
originally posted on Clairol
I used Natural Instincts for many years and loved it, but I only recently tried the new ammonia free formula in 6.5 G, the color I've been using for gray root touchup, and something was terribly wrong. It had small beads of purple color throughout that simply wouldn't mix up properly. Having not used it before, I continued to follow instructions and wound up with hot roots that were distinctly pink!! I had to use a permanent hair color over the roots the next morning to try to mask that horrible pink. Now I have extra boxes of the Natural Instincts 6.5G left and am going to have to throw them away. I can't take the chance of pink roots again. This was a total waste of my money and time. Needless to say, I'm truly disappointed and now looking for another product to use at home.
1 reply from Clairol team - 4 months ago
Hi there! We would first like to thank you for your loyalty to our Clairol products over the years. However, we are truly saddened to learn of your disappointment with our Natural Instincts. This is not the experience we want you to have, nor what we would expect to see with the color of the product or the results. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
Mrs f
1 out of 5 stars
Bardha - 5 months ago
originally posted on Clairol
I am not happy at all I am not use anymore because it's not working on my hair
1 reply from Clairol team - 4 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts. However, we are truly saddened to learn of your disappointment with the product and that the color is not working on your hair. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 08000833338, and we would be glad to further assist!
Not happy at all
1 out of 5 stars
Irishcolleene - 5 months ago
originally posted on Clairol
I haven’t colored my hair in 10 years because I love my natural color but I was noticing a few more gray hairs and thought I would try this. Ugh ugh ugh my hair looks totally red and seems way more permanent than Demi. This is not going to was out when it lightened my hair!
1 reply from Clairol team - 5 months ago
Hi there! We do want to thank you for trying our Natural Instincts; yet, we are truly saddened to learn you got more red in the hair color result than what you expected. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
Rediscovered
4 out of 5 stars
Ms B 2024 - 5 months ago
originally posted on Clairol
Love this product. I used it many years ago, and I feel this formula is much improved. My hair is softer, shinier and has more body. It is more gentle on my hair. My only complaint is the viscosity. It's too thin and runny in my opinion. Otherwise, I would have given it 5 stars.
Change and coverage
1 out of 5 stars
Bal24 - 5 months ago
originally posted on Clairol
I have been a regular user of this product which I loved but feel something has changed in this formula. It doesn't cover greys as well as it use to and gives more of a red tint. It also causes my scalp to itch and finding my hair is falling out more. Does this now contain ppd as other sites claim it doesn't
1 reply from Clairol team - 5 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. However, the Natural Instincts is a demi-permanent hair color that is designed to only blend grey up to about 35%. Nonetheless, we want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 0800083338 so we can better help!
DID NOT COVER GRAY
1 out of 5 stars
- 5 months ago
originally posted on Clairol
Used this and it DID NOT cover the gray. I follwed directions and left in 5 extra minutes. Now I have to attend a Family Event with gray roots. So UNHAPPY
1 reply from Clairol team - 5 months ago
Hi there! Thank you for using our Natural Instincts, but we regret that the color did not give you the grey coverage you were expecting. Since the Natural Instincts is a demi-permanent hair color, it is only designed to help to blend grey up to about 35%, but does not allow for full grey coverage. If you would like 100%, full grey coverage, we would recommend using our permanent product which is the Nice 'N Easy. We would be glad to help you out further with this experience, and we would always be glad to help find the right product and shade for you. If you wish to call us, you may do so at 1-800-252-4765. We are always more than happy to help!
Perfect home color!
5 out of 5 stars
Jojo12 - 5 months ago
originally posted on Clairol
I have been using this formula for several years in between professional color, and I love it! The level 6 is a perfect match for me, blends most of my gray roots very well and doesn't feel too harsh on my scalp. With the demi color, I don't get the harsh demarcation. Color is fairly long-lasting, I get many compliments on my color, and I love the new packaging!
Great for my hair as it is going gray!
5 out of 5 stars
Lola One - 6 months ago
originally posted on Clairol
Great for hair going gray! steel gray color warms to light blonde, it doesn't change the color my brown hair
Unhappy, no gray coverage.
3 out of 5 stars
Daine - 6 months ago
originally posted on Clairol
The new vegan formula is terrible. I used the 5G and it made my hair reddish, not brown. IT DOES NOT COVER THE GRAY AT ALL. My hair still has a line in it right after coloring it. My daughter even asked me what I had done to my hair. The new formula does not color properly.
Covered my resistant grays beautifully!
5 out of 5 stars
AmberI - 6 months ago
originally posted on Clairol
I tried to go gray gracefully, but... Ugh. When you have those frizzy silver temples against long, warm brown natural hair, it wears on a girl. I tried permanent colors and they worked for a few washes but inevitably the gray was showing in no time and then my long hair was brassy. So I 'let it grow out' for the past few years until the brass is gone, but the grizzly gray remained... And it drove me crazy. I tried all the little touch-ups and other various temporary products that promised great gray coverage. They didn't work at all. I was beginning to believe that my Elvira silver temples were impossible to cover. Finally I decided to try this product. I hadn't heard great things about it, but... The price is right and its supposed to wash out eventually, so why not? Well it actually worked! The shade I chose (5A Med Brown) is a bit darker than my natural color but it looks pretty good all over. And my gray temples are no more. Now they just have a slightly sunkissed brunette appearance. How it is that this is the first product to actually cover them, when I tried plenty of permanent options, I have no idea. But my hair looks great. Its soft and healthy. Even the frizzy grizzies settled down, at least for now. Now, because my hair is very long, I wash it only about 3 times in a month. So the dye is staying true and beautifully rich so far. But I have been washing my hair this way for many years so it has acclimated. If you can stretch the time between washes, you're more likely to have to redye for root growth, rather than fading, but you will also have to live with the color longer. So you choose a good shade for you. Which is my only real gripe about Natural Instincts... Its difficult to differentiate between shades from the tiny little thumbnails that show the colors. I am looking for a slightly closer match to my natural shade but frankly they all look the same on my phone screen, so that is going to be tricky. Hopefully there is a handy color chart somewhere I just haven't found yet that will simplify the process. Regardless, I think I will be a customer for many years to come, so long as I keep passing my allergy test. And I am so grateful that I finally found an affordable solution to my ugly, weird Elvira hair. Thanks Natural Instincts!
Dark Brown Color
5 out of 5 stars
Nikki T - 6 months ago
originally posted on Clairol
I LOVE the product. It has no ammonia and totally covered my suborn gray hairs without staining my forehead in 30 minutes.
Very natural shade, hair feels good afterwards
5 out of 5 stars
clefairy291648 - 6 months ago
originally posted on Clairol
I had a few random brassy bits of hair from a previous dye job, and wanted my hair colour to be uniform again. 6A Light cool brown matched my hair colour perfectly! It was very gentle, no smell at all, covered my hair evenly, and felt very conditioned after. Don’t know how well it lasts cause I dyed it yesterday but really impressed so far.
Love this product
5 out of 5 stars
Kat24 - 6 months ago
originally posted on Clairol
Ive been using several different colors of this product for about 8 years and I absolutely love it!! I’m now using the 5R and love the rich color!! I love the smell it leaves on my hair! I call it my new hair smell!! PLEASE NEVER change this formula it’s the best!!!!!!