Instincts Clairol Demi-Permanent Hair Color Cream Kit - 8G Medium Golden Blonde, Sunflower: Ammonia-Free, Paraben-Free, Vegan, With Coconut Oil
$8.49
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3.3 out of 5 stars with 1076 reviews
effectiveness: 3.26 out of 5
quality: 3.38 out of 5
value: 3.38 out of 5
45% would recommend
31 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2026Verified purchase
recommend
easy on hair and washes out with each wash. Got it to be more natural with the color.
1 out of 5 stars
28 October, 2026
originally posted on Clairol
From gray to BLACK
I bought Natural Instincts Light Brown #6. I am 68 years old and have used this product since I was in my late 30's. This turned my hair black, I am mostly gray naturally. Clairol hot line was no help other than wanting to send a coupon, which I did not accept. So disappointed since I only use this product. So far I have tried Head and Shoulders and dawn liquid soap to try to lighten this Elvis Prestly color. I am so disapointed.
From Clairol team
Hi there! We want to thank you for your long-term loyalty to our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color.
16 days ago
1 out of 5 stars
24 October, 2026
originally posted on Clairol
(no review title)
This left me with pitch black hair. I've been using clarifying shampoo for the past month and the color hasn't lifted one bit. Very disappointed.
From Clairol team
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. Since the clarifying shampoo did not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
18 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2026Verified purchase
(no review title)
Easy to use; great color.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2026Verified purchase
Dissappointed
It did not cover the gray or roots
2 out of 5 stars
30 September, 2026
originally posted on Clairol
Cool dark blonde
My hair turned out a warm medium brown.. very disappointed.I started with medium blonde.
From Clairol team
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
2 months ago
4 out of 5 stars
Thumbs down graphic, would not recommend
25 September, 2026Verified purchase
Not so great
This isn't a permanent hair color and it faded soon after application
1 out of 5 stars
25 September, 2026
originally posted on Clairol
DO NOT BUY COLOR 4: DARK BROWN.
I have previously dyed my hair using other brands with no issues. I naturally have brown hair and have never bleached it, have only ever dyed it a darker brown. I decided to pick this new brand up because google recommended it. Well, for whatever reason it didn’t pop up the reviews for this product. Please, for the love of your hair, do not purchase any color products from this line. It dyed my hair jet black. No, not a dark brown, not even the darkest brown there is. Jet. Black. Shine a flashlight on it and you can’t even see a hint of brown. I’m extremely frustrated, disappointed, and feel like my hair has been ruined. I look like an idiot thanks to Clairol. If I could give this product 0 stars I would. Everything about this product is deceptive, and I’m shocked this product is even on shelves still after reading everyone’s reviews on here and realizing I most definitely wasn’t the problem here. Not to mention how damaging and harsh it seems to have been on my hair. Clairol, you’ve ruined my hair- and it seems like plenty of others too.
From Clairol team
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
2 months ago
1 out of 5 stars
20 September, 2026
originally posted on Clairol
Black dye
It is not brown, it turned my hair black. I tried to fade it a bit with clarifying shampoo and it did not work. I had lightened hair to begin with but I did not expect black. I look ridiculous and now I feel like I can't leave the house.
From Clairol team
Hi there! We do want to thank you for trying our Natural Instincts line; yet, we are very saddened to hear that the color result turned out unexpectedly dark! Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
2 months ago
1 out of 5 stars
20 September, 2026
originally posted on Clairol
Horrible color problem
I used the lighter brown hair color and my hair was strawberry blonde almost blonde my hair is black now and super desaturated, do not use this. I’ve talked to multiple people that have the same problem with this dye and it always comes out extremely dark even if it washed out over time it’s completely unfixable until hopefully it washes out in a month or two. If I were to bleach it now my stylist said it would turn orange and damage the crap outta my hair because it went from blonde to black.
From Clairol team
Hello! Thank you for trying our Natural Instincts product line; however, we are very sorry to hear that the color result turned out unexpectedly dark! Using a clarifying shampoo, followed by a deep conditioning treatment, can sometimes help soften a color that is too dark. We also recommend avoiding heat styling (such as using a hair dryer or curling iron), as this can further set the color. If the clarifying shampoo does not remove enough of the color, please call us to speak with one of our hair color experts! You can reach us at 1-800-252-4765—we would be happy to assist you.
2 months ago
1 out of 5 stars
13 September, 2026
originally posted on Clairol
Mc D's has nothin on me
I bought this for the golden copper color. What I got was a Ronald mcdonald red. I already had a golden copper color on my hair but it was time to recolor and stores were out of what I usually buy....never again. I'll suffer until my usual comes in.even photo doesn't catch the color it turned out.
From Clairol team
Hi there! We do want to thank you for trying our Clairol Natural Instincts Bold product line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
2 months ago
5 out of 5 stars
5 September, 2026
originally posted on Clairol
Please don’t ever get rid of this!
I love this color! I get a ton of compliments on it. Please don’t ever get rid of it! It covers well, stays vibrant for a long time.
5 out of 5 stars
3 September, 2026
originally posted on Clairol
Perfect color tone
I have been using this color for quite a while and totally love the results, because it is not brassy. I need the cool "ash" background that is in this color, and I love this because it never shows any brassy or reddish tones.
3 out of 5 stars
28 August, 2026
originally posted on Clairol
Darker than the photos
I gave 3 stars instead of 4 or 5 because the color is darker than expected. I had lightened my hair with Clairol Blonde It Up! to a light-medium blonde shade that came out slightly reddish/strawberry blonde. My natural hair color at this point in my life is a fairly ugly gray-brown with white around my face. I wanted to counteract the reddish tones that resulted from the Blonde It Up! without darkening my color. Judging from the photos on the Natural Instincts box, I thought Medium Cool Blonde would be my correct shade. To my disappointment, it came out darker than indicated in the photos. On the plus side, Natural Instincts was easy to use, without any noticeable odor, and despite my amateur DIY application the color looks even. The reddish color is toned down as I'd hoped. My hair doesn't seem to be damaged. It also did a very good job of blending gray, as promised. I wish there was a Light Cool Blonde shade. I see only Light Blonde, and I'm thinking that might be too reddish or yellowish for me, but I don't know.
1 out of 5 stars
24 August, 2026
originally posted on Clairol
Would not purchase again
Made my hair black, very disappointed. Product not as described.
From Clairol team
Hello! Thank you for trying our Clairol Natural Instincts line; however, we are very saddened to hear that the color result turned out unexpectedly dark! Using a clarifying shampoo, followed by a deep conditioning treatment, can sometimes help lighten a color that is too dark. We also recommend avoiding heat styling (such as using a hair dryer or curling iron), as this can further set the color. If the clarifying shampoo does not soften enough of the color, please call us to speak with one of our hair color experts! You can reach us at 61-800943079—we would be happy to assist you.
3 months ago
1 out of 5 stars
17 August, 2026
originally posted on Clairol
Not the color on the box
Turned my hair black instead of brown, my family said it looked almost blue in some lighting.
From Clairol team
Hello! Thank you for trying our Clairol Natural Instincts line; however, we are very sorry to hear that the color result turned out unexpectedly dark! Using a clarifying shampoo, followed by a deep conditioning treatment, can sometimes help lighten a color that is too dark. We also recommend avoiding heat styling (such as using a hair dryer or curling iron), as this can further set the color. If the clarifying shampoo does not remove enough of the color, please call us to speak with one of our hair color experts! You can reach us at 1-800-252-4765—we would be happy to assist you.
3 months ago
1 out of 5 stars
12 August, 2026
originally posted on Clairol
(no review title)
I was looking for a semi-permanent option, something similar the clairol gray solution. It is under the semi-permanent in the website but is not. It 's a permanent option. I am very dissapointed.
From Clairol team
Hi there! Thank you for using our Natural Instincts line, but we regret that the color did not give you the results you expected. We would like to clarify that our Natural Instincts formula is a Demi Permanent color. That means the color doesn’t permanently alter your natural virgin hair, it only deposits beautiful tones. Because it has no ammonia and a low volume peroxide, it cannot lighten hair. It gradually fades away every time you wash your hair and lasts about 28 shampoos. We hope this information helps! However, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you
3 months ago
1 out of 5 stars
12 August, 2026
originally posted on Clairol
It's a hair color deception
I don't recommend it; it turned my hair black. I went from having dark brown hair to black.What a disappointment. Zero stars, it's not the tone they advertise.
From Clairol team
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
3 months ago
1 out of 5 stars
7 August, 2026
originally posted on Clairol
Hair Dye
Recently bought this hair dye; it turned my light brown hair dark brown. Really disappointed in my results
From Clairol team
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
3 months ago
5 out of 5 stars
31 July, 2026
originally posted on Clairol
I got the 6 brown hair color
I think color is as expected overall I liked results