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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - 3 Brown Black - 175ml
$8.49
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About this item
Hair Type: All Hair Types, Normal
Product Warning: Adult Use Only
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 20 Minutes
TCIN: 92450849
UPC: 3614226794673
Item Number (DPCI): 063-01-2618
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua/water, propylene glycol, ethanolamine, cetearyl alcohol, 2-methoxymethyl-p-phenylenediamine, trisodium ethylenediamine disuccinate, resorcinol, 2-methylresorcinol, citric acid, dicetyl phosphate, m-aminophenol, fragrance, sodium sulfite, ceteth-10 phosphate, steareth-200, ascorbic acid, xanthan gum, sodium hydroxide, disodium edta, hydroxyethyl-3,4-methylenedioxyaniline hcl, titanium dioxide, 2,4-diaminophenoxyethanol hcl, tocopheryl acetate, activator: aqua/water, paraffinum liquidum/mineral oil, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate' '
Allergens & Warnings:
TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE THE RISK OF ALLERGY. TO REDUCE THE RISK FOLLOW THESE INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. DO NOT COLOR YOUR HAIR IF: - YOU HAVE A RASH ON YOUR FACE OR SENSITIVE, IRRITATED, OR DAMAGED SCALP, - YOU HAVE EVER EXPERIENCED ANY SKIN REACTION AFTER COLORING YOUR HAIR OR AFTER A TEMPORARY "BLACK HENNA" TATTOO IN THE PAST. IN CASE OF ANY REACTION OR IF IN DOUBT, CONSULT A DOCTOR BEFORE USING THIS PRODUCT. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. If contact occurs, rinse immediately with water. WEAR SUITABLE GLOVES., CAN CAUSE AN ALLERGIC REACTION - FOLLOW THE SAFETY INSTRUCTIONS. PERFORM ALLERGY ALERT TEST 48 HOURS BEFORE COLORING. BUY THE PRODUCT 48 HOURS IN ADVANCE AND CONDUCT AN ALLERGY ALERT TEST EVERY TIME YOU COLOR EVEN IF YOU HAVE USED COLORING PRODUCTS BEFORE. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET., SAFETY FIRST! WE KNOW IT'S A LONG LIST, BUT IT'S IMPORTANT INFO, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.Shipping details
Estimated ship dimensions: 6.31 inches length x 3.56 inches width x 2.37 inches height
Estimated ship weight: 0.53 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 1294 ratings
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Guests are saying
This hair dye product has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its ease of use, pleasant scent, and affordability, while others express disappointment with color accuracy and longevity. Guests highlight the product's ability to cover gray hair effectively and its gentle formula that doesn't damage hair. However, some have experienced unexpected color results and fading issues. Overall, it remains a popular choice for those seeking a semi-permanent hair color solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 974 reviews
50% would recommend
2 recommendations
2 out of 5 stars
1 November, 2025
originally posted on Clairol
Not Auburn!
I’ve used various dark blonde/lightest brown shade of this product for years and love them. But the 6R Light Auburn color is NOT auburn. It’s burgundy, almost purple, and the coverage is really inconsistent. Wish I had read the reviews first be use the results were very much not as expected.
1 reply from Clairol team - 10 days ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
1 out of 5 stars
1 November, 2025
originally posted on Clairol
Regretful
This is my biggest disappointment with hair coloring. I typically look for ammonia free hair color to cover my gray. Since my go-to brand was out of stock, I purchased Natural Instints 5A. After following all instructions, my gray hair is Yellow! Not blonde, an ugly shade of yellow!!! I regret the decision to purchase this, will never use this again!
1 reply from Clairol team - 10 days ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for, and instead, the grey turned out yellow. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
1 out of 5 stars
28 October, 2025
originally posted on Clairol
Terribly disappointed!
I bought medium brown just wanting to cover my greys and now my head is jet black! Not brown at all! I’m highly disappointed, upset, and embarrassed. I suggest changing the name on the box to prevent anyone else having to go through this. Completely misleading and a flat out lie!
1 reply from Clairol team - 15 days ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
3 out of 5 stars
27 October, 2025
originally posted on Clairol
My roots didn't colour ‼️ not happy‼️‼️
I bought yjiscouple weeks ago and used it yesterday I applied it to my roots first then rest my hair waitedthe time it said rinsed it put conditioning mask on and waited then let my hair dry naturally to see my roots didn't take none the colour.. I was so disappointed.. What waist of my money now I have one other box left two since I bought two.. And will just have throw it out what waste of my money will not buy this dye again..
5 out of 5 stars
20 October, 2025
originally posted on Clairol
Love it!!!
I love how easy and quick it is to achieve salon style results with this. The color is subtle yet comes up in good lighting which is exactly what I want.
2 out of 5 stars
16 October, 2025
originally posted on Clairol
Not true colour
The the colour is not true. I bought the medium Golden brown and it was very very dark. It’s so close to black even my hair was light brown and I wish to have a light golden brown so now I bought the 8A I hope it’s changed it and make it better. But the good thing that’s my hair is so healthy and gloaming and it’s not dry at all! confused about this brand.
1 reply from Clairol team - 28 days ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. We would not recommend applying another shade over the dark results since color cannot lift color, and it would be likely for you to end up with even more unexpected results. So, if the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 08000833338, and we would be glad to assist further.
4 out of 5 stars
16 October, 2025
originally posted on Clairol
Love the shade as it’s very close to my natural
I’ve been using it for years and I love it. I get compliments on it all the time! Only downside is gray comes through quickly.
1 out of 5 stars
7 October, 2025
originally posted on Clairol
There is NOTHING Auburn about the 6R Light Auburn.
There is NOTHING Auburn about the 6R Light Auburn. It is burgundy. It has violet tones (you see them during the pause time) in it and not an inch of orange/copper in sight. The picture on the box is totally misleading, I'm not happy. I had golden natural (my hair gets paler/golden during summer) hair and I wanted a redhead natural look for autumn. This is really annoying and frustrating.
1 reply from Clairol team - 1 month ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts 6R Light Auburn; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
5 out of 5 stars
5 October, 2025
originally posted on Clairol
Perfect! Nice and natural.
Natural Instincts Shade = 9 Light Blonde. Covered greys. My natural colour is mousey brown and I had approx 4 inches of roots to dye. The rest is bleached. This blends in so well. Delighted. No strong smells either. Hair feels lovely and soft. I left it on for approx 25 minutes, not the 15 recommended.
2 out of 5 stars
3 October, 2025
originally posted on Clairol
Too dark, but at least it covers the gray.
This product was great for covering the grays, but I ended up with a very dark brown head of hair instead of the light brown shade on the box. Way too dark and I am not happy with the color. Will have to try a dark blonde the next time to get the results I wanted.
1 reply from Clairol team - 1 month ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner, can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex, blow dryers, curling irons), which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
5 out of 5 stars
27 September, 2025
originally posted on Clairol
(no review title)
I bought the 6.5g colour and it's perfect! I have lots of white hair and I've been searching for a products to blend the white pieces into my natural/original colour. I don't want to deal with salon visits and root coverage every couple of weeks. This is exactly a match for my hair and I look more like myself again. I'm in my 30's, so I'm not ready for a head of white hair just yet. My natural colour is a light auburn with some golden hues. Thanks Clairol! Please don't stop making this product!
5 out of 5 stars
8 September, 2025
originally posted on Clairol
amazing, fave hair dye!
i love this dye so much! why? it’s not permanent, it smells awesome, doesn’t damage my hair, smells amazing, super easy to use and affordable. i have used this several times and love love it. it does leave more red in my hair than expected but my hair always leans red so maybe it’s my hair and not the dye. highly recommend!
2 out of 5 stars
8 September, 2025
originally posted on Clairol
Terrible colors
Color is deceiving on the box. 8A It made my medium blonde hair DARKER and this awful dull color and frizzy. Now I have to find a way to remove it.
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the color results turning too dark. This is not the experience we want you to have, nor what we would expect, and we will be sure to share your feedback with our team. The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
2 out of 5 stars
2 September, 2025
originally posted on Clairol
Turns white hair red.
I used the 5 and I had natural salt and pepper hair. My white hair absorbed all of the red in the brown and ended up looking very unnatural and bright and coppery. Just fyi if you have white hair.
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the color results turning red. This is not the experience we want you to have, nor what we would expect, and we will be sure to share your feedback with our team. We are glad to further assist you, and we invite you to give our color experts a call. When you have a moment, please give us a call at 1-800-252-4765, so we can better help.
2 out of 5 stars
18 August, 2025
originally posted on Clairol
Darker than I wanted
I saw someone else say this as well (of course after I did the colour) but my hair ended up much darker than what I started with which I really didn’t want so I’m pretty upset about that. I had a couple different shades in my hair before (blame the summer sun) but most of my hair was an orangey/ginger and it turned all of that hair into a medium brown which was devastating. Highly recommend getting a lighter colour or not buying from this line at all
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the dark results you received. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
1 out of 5 stars
17 August, 2025
originally posted on Clairol
Don’t buy
Bought and applied. Did not cover grey’s at all. Would never buy again. Waste of money.
1 reply from Clairol team - 3 months ago
Hello there! We would first like to thank you for trying out our Clairol Natural Instincts; however, we regret to learn of your experience of the product not covering your grey. This product is a demi-permanent color that is designed to blend grey up to about 35%. If you have more grey than that, we would recommend trying out our permanent color-Nice'n Easy. If you do not have that much grey, we would be glad to provide you with some extra tips to ensure you get the desired results. You may reach us at 1-800-252-4765. We are always more than happy to help!
1 out of 5 stars
15 August, 2025
originally posted on Clairol
Product did not work
I just bought this. I just applied to my hair. It didn't change the color or cover up the grey. I wasted my money.
1 reply from Clairol team - 3 months ago
Hello there! We would first like to thank you for trying out our Clairol Natural Instincts; however, we regret to learn of your experience of the product not leaving you with any results. This product is a demi-permanent color that is designed to blend grey up to about 35%. If you have more grey than that, we would recommend trying out our permanent color-Nice'n Easy. If you do not have that much grey, we would be glad to provide you with some extra tips to ensure you get the desired results. You may reach us at 1-800-252-4765. We are always more than happy to help!
1 out of 5 stars
10 August, 2025
originally posted on Clairol
No not buy!
Terrible decision it’s black black! Not a single hint on brown! Do not buy! I had blonde! I just wanted to go back to my brown! Now my hair is like a crow black!
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the dark results you received. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
5 out of 5 stars
2 August, 2025
originally posted on Clairol
Amazing product . True blessing in a small box.
I have mostly 4 c hair and with very stubborn gray. This product is great and long lasting.
5 out of 5 stars
31 July, 2025
originally posted on Clairol
Good
Great color. Since it’s Demi permanent it only deposits color, making my medium brown hair darker. Please don’t discontinue this. This is the one shade that works well for my hair